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5 Tips for Generating More App Downloads
September 5, 2017 at 10:46 am

The App Store is a crowded place, and you need to stand out from the crowd. That's hard to do when there are so many other app developers out there trying to do the same. That's why your app description has to be highly compelling in order to get consumers to click through and download…

Bon-Ton Makes Social Content Shoppable
August 31, 2017 at 9:48 am

Social media is becoming an increasingly important part of retailers’ digital strategies. Facebook reported to have 1.32 billion daily active users in June of this year. Additionally, Instagram has 700 million active monthly users on its platform. With this kind of reach, it’s a no-brainer for brands and retailers to showcase their products on social…

The Truth About E-Commerce Applications
August 22, 2017 at 8:18 am

Today's e-commerce universe is made up of hundreds of applications, in theory, all of which were created to solve a problem for the online seller. Unfortunately, many apps fail to get to the core of the issues they're trying to solve, and by floating aimlessly, they actually create other challenges. Worse still, apps that do…

Smartphone Cameras: Let Your ‘Digital Eyes’ Capture Real-Time Data
August 18, 2017 at 8:40 am

We’re at the point where the majority of consumers have a smartphone with them at all times, meaning they also carry a camera wherever they go. Whenever something noteworthy happens in the world, there's almost always a picture or video available immediately. And with each year that passes, camera technology continues to improve while the…

Amazon Announces Instant Pickup for Prime Members
August 16, 2017 at 9:48 am

Amazon.com has introduced Instant Pickup, a free service offering Prime and Prime Student members a curated selection of daily essentials available for pickup in two minutes or less at five of Amazon’s fully staffed pickup locations in Los Angeles, Atlanta, Berkeley, Calif., Columbus, Ohio, and College Park, Md. Items available via Instant Pickup include snacks, drinks and electronics, as well…

Best Buy, Home Depot, Target Top Mobile CX Index
August 7, 2017 at 10:09 am

As consumers spend more time shopping on smartphones, their expectations for mobile experiences have soared. With mobile interactions influencing $1.05 trillion in offline sales in 2016, the successful retailers of 2017 will be those that offer consumers mobile sites with a frictionless path to purchase that also integrates into omnichannel shopping experiences. Which omnichannel retailers…

The Future is Here: The Queue-Free Checkout Trend
August 2, 2017 at 10:45 am

Hurried shoppers everywhere have complained about the time spent waiting in line to check out. Retailers have tried all sorts of methods and techniques to ease the process, from bulky self-checkout lanes to line-busting to distracting shoppers with impulse purchases. But what if the solution is to just get rid of the queues altogether and…

Voice: The Next Frontier of the Retail Digital Experience
August 2, 2017 at 9:53 am

When it comes to interacting with retailers and brands, there are two things which customers crave: convenience and ease of use. Convenience, in that a customer expects to be able to reach the store or brand whenever they want to, wherever they are. They also want that point of contact to be uncomplicated and easy…

A Conversation About Commerce
July 25, 2017 at 9:59 am

The idea of "conversational commerce" has gained traction in recent retail conversations, particularly emphasizing the rise of online technology like chatbots and how retailers are using them to engage customers. The term, coined by ex-Uber, ex-Google product and UX designer Chris Messina in 2015, continues to grow in popularity in many retailers’ strategies, but a…

How to Reach Customers When Your App Isn’t Enough
July 24, 2017 at 4:43 pm

When you consider the way that people use apps today, the numbers illustrate some serious challenges: After downloading an app and using it one time, about one in four mobile users abandon it. Some 90 percent of users abandon or delete apps within the first 30 days of downloading them. Users concentrate almost 85 percent…

Amazon Launches Spark, a Shoppable Photo Feed
July 20, 2017 at 11:25 am

Amazon.com this week launched Amazon Spark, a new feature aimed to help consumers with product discovery via shoppable images. TechCrunch reports the latest Pinterest/Instagram-like feature encourages Amazon Spark users to post stories, ideas and images about products they love, which others can then react to with "smiles." (Sound familiar?) In addition to lifestyle imagery, Spark posts…

How to Get Your Mobile Site Ready for Holiday Shopping
June 26, 2017 at 3:00 pm

Mobile traffic surpassed desktop in 2015, and now mobile commerce revenue is poised to overtake desktop. The 2017 holiday season could be big for online retailers … if their mobile commerce site is up to scratch. If not, don’t fret — you still have time to adjust. A recent comScore report found that 65 percent…

How to Solve Mobile Payment Security Concerns
June 26, 2017 at 8:12 am

Mobile payments are on the rise. A recent report from market research firm TrendForce projects that global mobile payments will reach $780 billion by the end of 2017, up 25.8 percent from 2016. Businesses stand to gain substantially by adopting mobile payments, however, many are hesitant to do so due to security issues. While concerns…

App Metrics Retailers Need for Success
June 26, 2017 at 7:59 am

Brick-and-mortar retail isn't dead, but the rules have changed. Digital commerce has disrupted the entire industry, and mobile apps are at the center of that change. The average annual growth of e-commerce has increased to $40 billion over the past three years, with mobile driving 44 percent of retailers’ online traffic. This totals to 31…

Is Retail Ignoring its Customers?
June 23, 2017 at 10:19 am

Imagine a group of people in a public place. One person asks, “I need to make a call, and I forgot my phone at home. Can I borrow yours?” The phone is presented, password entered and handed over. Observe the look of trepidation in the lender’s eyes. The phone is in another person’s hands. What…

How Retailers Can Minimize Mobile Commerce Fraud
June 22, 2017 at 11:59 am

We can’t know for sure, but it seems safe to guess that not long after the first human traded — thus beginning commerce — a fraudster came along and tried to take advantage. Where commerce leads, fraud follows. Today, that means that m-commerce is the new frontier, and fraudsters have begun exploring. While there's no…

An App Isn't Enough: You Need to Be Mobile-First
June 20, 2017 at 10:48 am

After announcing that it would close 138 underperforming stores, J.C. Penney got good news. Customers who had been missing for years began returning to those stores, and as a result, sales and traffic were better than expected. What drove customers back to the store isn’t clear — probably some combination of bargain hunting and nostalgia…

Target to Merge Cartwheel Into its Main App
June 13, 2017 at 8:30 am

Target’s mobile app strategy will undergo a significant change, starting this summer. The retailer announced it will soon combine the functionality of its Cartwheel savings app with its main shopping app. The Cartwheel app will be shut down. The Target app will also receive a notable upgrade this year, adding support for an indoor map…

Are Retailers Improving on Delivering Mobile-Based Loyalty Programs?
June 12, 2017 at 4:36 pm

Most retailers today are now utilizing mobile in some shape or form to enhance the shopping experience for consumers — both online and in-store. A select few have completely embraced the channel and are truly mobile-first, reaping the benefits — think Starbucks. Mobile technologies, including mobile point of sale and mobile scan and payment technologies,…

Amazon to Refund Parents for Children's In-App Purchases
June 2, 2017 at 9:58 am

Amazon.com is being forced to refund parents whose children made purchases on the online retailer's mobile apps without their permission. The Federal Trade Commission (FTC) announced earlier this week that the refunds could total more than $70 million. The settlement brings closure to a nearly three-year legal battle surrounding the issue of charges made between…