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Speed (or a Lack Thereof) Kills: Why App Performance is a Priority for Target
October 3, 2017 at 1:20 pm

In a session last week at the Shop.org conference in Los Angeles, Grace Glenny, director of site merchandising at Target, discussed how the big-box chain is ensuring its mobile app is primed for performance — without sacrificing functionality — to give its customers the instantaneous shopping experiences they’ve come to expect. Target has recently shifted…

NRF Forecasts Holiday Sales to Increase Between 3.6 and 4%
October 3, 2017 at 11:47 am

The National Retail Federation (NRF) forecasts a 3.6 percent to 4 percent rise in holiday retail sales during the November-to-December period for a total of $678.8 billion to $682.0 billion, the trade association said Tuesday. This would put 2017 in line with last year's holiday sales, which increased 3.6 percent year-over-year (the five-year average is…

Kiehl's Connects Online Shoppers With In-Store Associates
September 21, 2017 at 9:46 am

Although the majority of consumers still prefer to shop in-store, 72 percent admit to showrooming in the last 12 months. Smartphones are changing the way people shop, challenging retailers to adapt to the changing times. In August, Salesfloor, a technology platform for omnichannel retail associates, announced a mobile messaging feature that connects customers to their local store…

Consumers Want Innovative App Features
September 19, 2017 at 11:33 am

Before modern technology, consumers who wanted to shop had to visit a physical store to purchase items. Now, they can shop at home, on the go or anywhere else with Wi-Fi or phone service. That’s all thanks to smartphones, and according to a Clutch survey of 505 e-commerce app users, consumers are looking for apps…

Destination XL Group Launches First Mobile App
September 15, 2017 at 11:27 am

Destination XL Group, Inc., the largest omnichannel specialty retailer of men's apparel in sizes XL and up, partnered with mobile commerce platform provider PredictSpring to launch its first mobile app last month. The announcement comes as retailers are increasingly looking…

Smart Advertisers Double Clicks With This Secret Weapon
September 15, 2017 at 9:56 am

Everything we hear these days is about how big mobile is, and how it’s going to be even bigger going forward. 2016 was the year of mobile, they say. So 2017 is definitely going to be the year of mobile, they say. Mobile payments are expected to hit more than $90 billion this year, up…

Amazon’s ‘1-Click’ Patent Expired This Week
September 14, 2017 at 10:07 am

On Monday, Amazon.com’s patent for “1-Click” ordering expired, ending its exclusive hold on one of the most contentious patents on the internet. GeekWire reports Amazon won the patent back in 1997 when the nascent company was still just an online book retailer. The patent allows returning shoppers who have already entered billing and shipping info…

5 Tips for Generating More App Downloads
September 5, 2017 at 10:46 am

The App Store is a crowded place, and you need to stand out from the crowd. That's hard to do when there are so many other app developers out there trying to do the same. That's why your app description has to be highly compelling in order to get consumers to click through and download…

Bon-Ton Makes Social Content Shoppable
August 31, 2017 at 9:48 am

Social media is becoming an increasingly important part of retailers’ digital strategies. Facebook reported to have 1.32 billion daily active users in June of this year. Additionally, Instagram has 700 million active monthly users on its platform. With this kind of reach, it’s a no-brainer for brands and retailers to showcase their products on social…

The Truth About E-Commerce Applications
August 22, 2017 at 8:18 am

Today's e-commerce universe is made up of hundreds of applications, in theory, all of which were created to solve a problem for the online seller. Unfortunately, many apps fail to get to the core of the issues they're trying to solve, and by floating aimlessly, they actually create other challenges. Worse still, apps that do…

Smartphone Cameras: Let Your ‘Digital Eyes’ Capture Real-Time Data
August 18, 2017 at 8:40 am

We’re at the point where the majority of consumers have a smartphone with them at all times, meaning they also carry a camera wherever they go. Whenever something noteworthy happens in the world, there's almost always a picture or video available immediately. And with each year that passes, camera technology continues to improve while the…

Amazon Announces Instant Pickup for Prime Members
August 16, 2017 at 9:48 am

Amazon.com has introduced Instant Pickup, a free service offering Prime and Prime Student members a curated selection of daily essentials available for pickup in two minutes or less at five of Amazon’s fully staffed pickup locations in Los Angeles, Atlanta, Berkeley, Calif., Columbus, Ohio, and College Park, Md. Items available via Instant Pickup include snacks, drinks and electronics, as well…

Best Buy, Home Depot, Target Top Mobile CX Index
August 7, 2017 at 10:09 am

As consumers spend more time shopping on smartphones, their expectations for mobile experiences have soared. With mobile interactions influencing $1.05 trillion in offline sales in 2016, the successful retailers of 2017 will be those that offer consumers mobile sites with a frictionless path to purchase that also integrates into omnichannel shopping experiences. Which omnichannel retailers…

The Future is Here: The Queue-Free Checkout Trend
August 2, 2017 at 10:45 am

Hurried shoppers everywhere have complained about the time spent waiting in line to check out. Retailers have tried all sorts of methods and techniques to ease the process, from bulky self-checkout lanes to line-busting to distracting shoppers with impulse purchases. But what if the solution is to just get rid of the queues altogether and…

Voice: The Next Frontier of the Retail Digital Experience
August 2, 2017 at 9:53 am

When it comes to interacting with retailers and brands, there are two things which customers crave: convenience and ease of use. Convenience, in that a customer expects to be able to reach the store or brand whenever they want to, wherever they are. They also want that point of contact to be uncomplicated and easy…

A Conversation About Commerce
July 25, 2017 at 9:59 am

The idea of "conversational commerce" has gained traction in recent retail conversations, particularly emphasizing the rise of online technology like chatbots and how retailers are using them to engage customers. The term, coined by ex-Uber, ex-Google product and UX designer Chris Messina in 2015, continues to grow in popularity in many retailers’ strategies, but a…

How to Reach Customers When Your App Isn’t Enough
July 24, 2017 at 4:43 pm

When you consider the way that people use apps today, the numbers illustrate some serious challenges: After downloading an app and using it one time, about one in four mobile users abandon it. Some 90 percent of users abandon or delete apps within the first 30 days of downloading them. Users concentrate almost 85 percent…

Amazon Launches Spark, a Shoppable Photo Feed
July 20, 2017 at 11:25 am

Amazon.com this week launched Amazon Spark, a new feature aimed to help consumers with product discovery via shoppable images. TechCrunch reports the latest Pinterest/Instagram-like feature encourages Amazon Spark users to post stories, ideas and images about products they love, which others can then react to with "smiles." (Sound familiar?) In addition to lifestyle imagery, Spark posts…

How to Get Your Mobile Site Ready for Holiday Shopping
June 26, 2017 at 3:00 pm

Mobile traffic surpassed desktop in 2015, and now mobile commerce revenue is poised to overtake desktop. The 2017 holiday season could be big for online retailers … if their mobile commerce site is up to scratch. If not, don’t fret — you still have time to adjust. A recent comScore report found that 65 percent…

How to Solve Mobile Payment Security Concerns
June 26, 2017 at 8:12 am

Mobile payments are on the rise. A recent report from market research firm TrendForce projects that global mobile payments will reach $780 billion by the end of 2017, up 25.8 percent from 2016. Businesses stand to gain substantially by adopting mobile payments, however, many are hesitant to do so due to security issues. While concerns…