Search Results

Terms
Category
Kind
Author
 
Sort
Sephora's Mobile Strategy Extends Far Beyond the Smartphone
June 8, 2017 at 10:02 am

Sephora is redefining the role of mobile in omnichannel shopping. In fact, mobile is the retailer's fastest-growing channel, with the vast majority of its traffic coming from smartphones. In this interview recorded at IRCE in Chicago, Total Retail's Melissa Campanelli talks with Sephora's senior vice president of digital, Mary Beth Laughton, about the beauty retailer's…

Retail Right Now: May 26
May 26, 2017 at 11:27 am

Welcome to this week's episode of Retail Right Now. In this episode, Joe Keenan review the week's top retail news stories, including J.C. Penney's new CMO; Warby Parker's new Prescription Check app; and Target's settlement from a 2013 data breach.

How Poshmark Creates Loyalty Through Influencers
April 3, 2017 at 11:35 am

Poshmark is an app-based e-commerce platform that allows consumers to buy and sell clothing. In this video from Shoptalk, Poshmark's Founder and CEO Manish Chandra explains how the company uses social influencers to create loyalty among its millennial customer base.

Pottery Barn Debuts Augmented Reality Shopping App
March 24, 2017 at 9:03 am

Williams-Sonoma, Inc. this week debuted an augmented reality app for its Pottery Barn and PBteen brands that features 3-D room design and product visualization tools. In this video from Shoptalk in Las Vegas, John Strain, executive vice president and chief digital technology officer for WIlliams-Sonoma, Inc., explains the app allows customers to either add products…

TM Top 3: March 17
March 16, 2017 at 10:48 am

Happy St. Patrick's Day, marketers! Let's celebrate with another episode of "TM Top 3." In this episode, Target Marketing's Taylor Knight reviews the top tips from this week's articles, including what "mobile prodigies" are willing to give marketers in exchange for more personalized ads; two ways SEOs can add to the credibility of the sites they work for; and a bunch of great recommendations that can help marketers create more trusting, secure and confident subscribers.

TM Top 3: March 17
March 16, 2017 at 10:48 am

Happy St. Patrick's Day, marketers! Let's celebrate with another episode of "TM Top 3." In this episode, Target Marketing's Taylor Knight reviews the top tips from this week's articles, including what "mobile prodigies" are willing to give marketers in exchange for more personalized ads; two ways SEOs can add to the credibility of the sites they work for; and a bunch of great recommendations that can help marketers create more trusting, secure and confident subscribers.

Instagram Stories How-To
August 9, 2016 at 6:40 pm

Last week, Instagram introduced "Snapchat-like" stories, enabling the digital platform's 500 million monthly users to curate daily moments that disappear after 24 hours. Since then retailers have been flocking to the new feature, which offers better visibility for brands than Snapchat. Up until the new feature was release, Snapchat was considered the social media darling…

WWTT? Dirty Lemon Detox Texts
July 21, 2016 at 3:51 am

In this episode of "What Were They Thinking?" Total Retail's Caitlin Sullivan joins Melissa again, this time to take a look at Dirty Lemon's unique mobile messaging and ordering process for its line of detox beverages. And if you've come across a marketing campaign, whether it good, bad, or just plain confusing, drop Melissa a line and she might include it in an upcoming episode of "What Were They Thinking?"

Viral Pokémon Go Hasn't Yet Hit the Marketing Wall
July 20, 2016 at 12:04 pm

How can marketers leverage the Pokémon Go phenomenon to their advantage? Target Marketing explores two angles, from healthcare marketing to retail therapy for the players who keep running into walls, falling down holes and worse.

Twitter Exec on Attracting Millennial Moms Via Social
July 14, 2016 at 10:28 am

Twitter recently conducted research specifically on Millennial moms and how they interact with brands on social media. Erin Dress, CPG industry lead at Twitter, spoke to Total Retail about the findings. In this video, she explains how brands can leverage social media to attract these moms and what social media trends are on the horizon.

Mobile, Males Focus Areas for Touch of Modern
June 15, 2016 at 11:51 am

Touch of Modern, an online retailer of lifestyle products for men, is thriving with a business model that's seen its fair share of failures in recent years — flash sales. Jonathan Wu, the company's co-founder and COO, discussed how Touch of Modern is bucking the trend and growing profitably, with a specific focus on mobile…

Steve Madden's Mark Friedman on Mobile, Millennials and More
June 14, 2016 at 9:57 am

In this video recorded at the Internet Retailer Conference & Exhibition last week, Mark Friedman, president of e-commerce at Steve Madden, discusses the footwear brand's new mobile app; the importance of having a 360-degree view of each customer’s behavior across all selling channels and devices; and how to reach millennial shoppers (hint: hit them at…

Molly Baab of Rue La La Discusses Personalization Trends
October 9, 2015 at 11:02 am

This week at the Shop.org Digital Summit in Philadelphia, Total Retail's Editor-in-Chief Melissa Campanelli spoke with Molly Baab, vice president of product management and user experience at Rue La La, to discuss personalization trends for..

Uber Gets an A+ for its Direct Mail and Email Marketing!
May 14, 2015 at 9:25 am

For Peggy Hatch, her favorite app, hands down, is Uber! Uber is a private car service that is fast and easy to use, but what truly wins Peggy over is the company's marketing. Check out two recent efforts: One is a simple postcard that touts the benefits and makes a special offer. The other is an email that counters any and all objections to the service. Both are worth studying! To learn more about this mailing and others like it, log in to whosmailingwhat.com.