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TUMI's Digital Strategy to Gain a Complete Customer View
March 27, 2017 at 9:08 am

Charlie Cole, chief digital officer at TUMI, sat down with Total Retail's Taylor Knight at Shoptalk in Las Vegas last week to discuss the luggage brand's digital strategy. Cole explains how TUMI's new partnership with AgileOne is helping the retailer to gain a more complete view of its customers, enabling it to more effectively determine their…

Pottery Barn Debuts Augmented Reality Shopping App
March 24, 2017 at 9:03 am

Williams-Sonoma, Inc. this week debuted an augmented reality app for its Pottery Barn and PBteen brands that features 3-D room design and product visualization tools. In this video from Shoptalk in Las Vegas, John Strain, executive vice president and chief digital technology officer for WIlliams-Sonoma, Inc., explains the app allows customers to either add products…

Vibram's New Social Campaign to Target Millennials
January 24, 2017 at 12:55 pm

Vibram, an Italian footwear brand famous for its "FiveFingers" shoes, is using Salesforce technology to target millennials on social media. Giuseppe Grandinetti, Vibram's global digital marketing manager, discussed this initiative, including the results the brand is seeing, with Total Retail at last week's National Retail Federation Big Show.

The Story Behind Marchesa's Watson-Powered Met Gala Gown
January 20, 2017 at 8:51 am

During the 2016 Met Gala in New York City last May, IBM and fashion designer Marchesa debuted a "cognitive dress" powered by Watson. Model Karolína Kurková wore the gown that changed colors based on what people were tweeting. In this video, Melissa Campanelli, Total Retail's editor-in-chief, talks with Jeffrey Arn, Watson marketing analytics strategist at IBM, to get…

1-800-Flowers.com Enhances Customer Experience With IBM Watson
January 19, 2017 at 4:50 pm

The 1-800-Flowers.com family of brands prides itself on providing superior customer experiences. To continue to meet its high customer experience standards, 1-800-Flowers.com has started using IBM's Watson technology to help shoppers throughout their purchase journeys. In this interview from the National Retail Federation's Big Show in New York City last week, Jon Mandell, vice president of…

How Staples Uses Watson Technology to Make Shopping Easier
January 18, 2017 at 11:44 am

Staples is using IBM's Watson cognitive computing technology to help its online shoppers with "low-end tasks" such as customer service inquiries. In this interview with Staples’ Chief Technology Officer Faisal Masud at the National Retail Federation's Big Show, he explains that Watson also helps influence sales by making the buying process easier and quicker for…

A Chat With Shop.org's Startup of the Year
October 3, 2016 at 3:00 pm

RangeMe is a platform that brings retail buyers and suppliers together to bring the best products to market. RangeMe makes it easy for buyers to quickly find products that are right for them by managing proposals from thousands of suppliers. The company was just honored as the Digital Commerce Startup of the Year at Shop.org's Retail…

Innovation Key to Neiman Marcus’ Growth Strategy
October 3, 2016 at 3:00 pm

Scott Emmons, head of Neiman Marcus’ innovation lab, and his team work to stay ahead of the technological trends that will shape the retail industry's future. For example, Neiman's iLab developed the memory mirror to help shoppers compare and share the clothes they try on in dressing rooms. In this interview from last week's Retail…

Inside Suitsupply's Omnichannel Approach
September 30, 2016 at 12:08 pm

Suitsupply, an upscale retailer of men's apparel, is a fast-growing business that began in Amsterdam and has expanded overseas, with 22 stores in the U.S. Nick Botter, Suitsupply's manager of marketing technology, talks with Total Retail's Joe Keenan about the company's omnichannel strategy. Key to Suitsupply's omnichannel approach is collecting customer data, which is then used to…

Retail Right Now: September 16
September 16, 2016 at 12:03 pm

Happy Friday! Before you had out for the weekend, catch up on the biggest retail news stories of the week. There's a retail robot named Pepper and big news from Amazon.com (as usual).

Retail Video Spotlight Series: Concept Stores
August 11, 2016 at 4:25 pm

Welcome to Total Retail's new Retail Video Spotlight Series. The first installment our video series focuses on concept stores, including STORY, Leesa, Cohen's Fashion Optical, Sonos and AYR, and will begin Wednesday. Keep your eyes out for it! The above-mentioned brands are creating exciting experiences for customers within the four walls of a brick-and-mortar store. Some are…

A Replatforming Success Story From Dell
June 13, 2016 at 10:07 am

In this interview with Greg Bowen, vice president of Dell Commerce Services, at the Internet Retailer Conference & Exhibition in Chicago last week, he describes how his company is meeting consumers’ online shopping expectations around the world thanks to its monumental replatforming effort.

How Signet Jewelers is Working to Be ‘Best in Bridal’
May 31, 2016 at 11:44 am

During a session at the Monetate Summit in Philadelphia last week, Ashley Edwards, e-commerce manager of testing and personalization for Signet Jewelers, parent company of brands including Kay Jewelers, Zales, Jared, and others, noted that the company is seeking to be the "best in bridal," with goals such as increasing customer engagement, revenue per session…

Data at the Center of Murdoch's Ranch & Home Supply E-Commerce Strategy
January 22, 2016 at 4:03 pm

Murdoch's Ranch & Home Supply is counting on a new data management platform to help power its personalization efforts, particularly for its online customers. In this interview from the National Retail Federation's Big Show in New York City, Troy Barker, director of e-commerce at Murdoch's, discusses how the ranch and home supply retailer is using…

NFC Technology Driving In-Store Sales for Timberland
January 22, 2016 at 3:45 pm

Total Retail Executive Editor Joe Keenan interviews Kate Kibler, vice president, direct to consumer, Timberland, on how the outdoor lifestyle brand is working to bridge the gap between online and offline shopping. The conversation took place this week at the National Retail Federation's Big Show in New York City.

How Williams-Sonoma is Using Big Data to Drive Decision Making
January 21, 2016 at 2:48 pm

Check out Total Retail's interview with Sameer Hassan, vice president of e-commerce and marketing technology at Williams-Sonoma, from the National Retail Federation's Big Show in New York City this week. Sameer discusses how big data will affect the retailer's marketing strategy in 2016.

What Retailers Need to Be an ‘Exponential Organization’
October 9, 2015 at 1:53 pm

Following his keynote address at the Shop.org Digital Summit in Philadelphia this week, Kasey Lobaugh, chief retail innovation officer for Deloitte Digital, spoke with Total Retail on the what it means to be an "exponential organization," how retailers can thrive in today's technology-focused retail environment, and offered his thoughts on the digital trends that retailers need to be aware of this upcoming holiday shopping season.

Technology Helps Chinese Laundry Better Connect With Customers
June 5, 2015 at 3:23 pm

At the Internet Retailer Conference and Exhibition (IRCE) in Chicago yesterday, Total Retail's Executive Editor Joe Keenan interviews Scott Cohn, vice president of e-commerce at Chinese Laundry, a women's footwear brand, about the company's move to a