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How James Allen Uses Video to Showcase its Diamond Selection
June 12, 2017 at 12:19 pm

Johanna Tzur, chief marketing officer at James Allen, a diamond bridal jewelry retailer, spoke at IRCE last week about how her company uses video to showcase products. By using 360-degree video imaging and technology to zoom in on the diamonds 40 times, James Allen helps consumers feel confident in their shiny new purchases.

Sephora's Mobile Strategy Extends Far Beyond the Smartphone
June 8, 2017 at 10:02 am

Sephora is redefining the role of mobile in omnichannel shopping. In fact, mobile is the retailer's fastest-growing channel, with the vast majority of its traffic coming from smartphones. In this interview recorded at IRCE in Chicago, Total Retail's Melissa Campanelli talks with Sephora's senior vice president of digital, Mary Beth Laughton, about the beauty retailer's…

Retail Right Now: June 2
June 2, 2017 at 12:07 pm

In this episode of Retail Right Now, Caitlin Sullivan recaps the week's biggest retail news, including Amazon.com's parachute shipping label patent, Staples naming a new chief marketing officer, and Wayfair's successful 2016 fiscal year.

Retail Right Now: May 19
May 19, 2017 at 11:06 am

Welcome to another episode of Retail Right Now, recapping the week's top retail news. This week, reports came out that Amazon.com may be entering the pharmaceutical business, Lands’ End's new CEO believes omnichannel will save the company, and Starbucks had a software glitch that led customers to get free coffee.

A Venture Capitalist's Advice for Surviving Retail's Changing Times
April 4, 2017 at 10:37 am

Scott Friend, managing director for Bain Capital Ventures, interviewed Jet.com's Marc Lore at Shoptalk in Las Vegas last month. In this video, Total Retail's Joe Keenan caught up with Friend to get his take on the year's top retail trends, technologies and what brands should do to survive the current retail tides.

How Poshmark Creates Loyalty Through Influencers
April 3, 2017 at 11:35 am

Poshmark is an app-based e-commerce platform that allows consumers to buy and sell clothing. In this video from Shoptalk, Poshmark's Founder and CEO Manish Chandra explains how the company uses social influencers to create loyalty among its millennial customer base.

Evereve's E-Commerce Replatforming Process
March 30, 2017 at 9:11 am

Last summer, Anthony Hoang and the IT team at women's apparel retailer Evereve embarked on an e-commerce replatforming project. While at Shoptalk, Hoang, Evereve's CIO and head of e-commerce, explained the process of replatforming the retailer's e-commerce site with Reaction Commerce, a real-time, open-source technology. For Evereve, replatforming is affecting all aspects of the business, from…

TUMI's Chief Digital Officer Succeeds With a Fast-Moving Team
March 29, 2017 at 4:38 pm

Charlie Cole, chief digital officer at TUMI, leads his team to success by moving fast. In this video, Cole describes his leadership style and what advice he has for retail executives looking to keep fresh ideas rolling in.

TUMI's Digital Strategy to Gain a Complete Customer View
March 27, 2017 at 9:08 am

Charlie Cole, chief digital officer at TUMI, sat down with Total Retail's Taylor Knight at Shoptalk in Las Vegas last week to discuss the luggage brand's digital strategy. Cole explains how TUMI's new partnership with AgileOne is helping the retailer to gain a more complete view of its customers, enabling it to more effectively determine their…

Pottery Barn Debuts Augmented Reality Shopping App
March 24, 2017 at 9:03 am

Williams-Sonoma, Inc. this week debuted an augmented reality app for its Pottery Barn and PBteen brands that features 3-D room design and product visualization tools. In this video from Shoptalk in Las Vegas, John Strain, executive vice president and chief digital technology officer for WIlliams-Sonoma, Inc., explains the app allows customers to either add products…

Vibram's New Social Campaign to Target Millennials
January 24, 2017 at 12:55 pm

Vibram, an Italian footwear brand famous for its "FiveFingers" shoes, is using Salesforce technology to target millennials on social media. Giuseppe Grandinetti, Vibram's global digital marketing manager, discussed this initiative, including the results the brand is seeing, with Total Retail at last week's National Retail Federation Big Show.

The Story Behind Marchesa's Watson-Powered Met Gala Gown
January 20, 2017 at 8:51 am

During the 2016 Met Gala in New York City last May, IBM and fashion designer Marchesa debuted a "cognitive dress" powered by Watson. Model Karolína Kurková wore the gown that changed colors based on what people were tweeting. In this video, Melissa Campanelli, Total Retail's editor-in-chief, talks with Jeffrey Arn, Watson marketing analytics strategist at IBM, to get…

1-800-Flowers.com Enhances Customer Experience With IBM Watson
January 19, 2017 at 4:50 pm

The 1-800-Flowers.com family of brands prides itself on providing superior customer experiences. To continue to meet its high customer experience standards, 1-800-Flowers.com has started using IBM's Watson technology to help shoppers throughout their purchase journeys. In this interview from the National Retail Federation's Big Show in New York City last week, Jon Mandell, vice president of…

How Staples Uses Watson Technology to Make Shopping Easier
January 18, 2017 at 11:44 am

Staples is using IBM's Watson cognitive computing technology to help its online shoppers with "low-end tasks" such as customer service inquiries. In this interview with Staples’ Chief Technology Officer Faisal Masud at the National Retail Federation's Big Show, he explains that Watson also helps influence sales by making the buying process easier and quicker for…

A Chat With Shop.org's Startup of the Year
October 3, 2016 at 3:00 pm

RangeMe is a platform that brings retail buyers and suppliers together to bring the best products to market. RangeMe makes it easy for buyers to quickly find products that are right for them by managing proposals from thousands of suppliers. The company was just honored as the Digital Commerce Startup of the Year at Shop.org's Retail…

Innovation Key to Neiman Marcus’ Growth Strategy
October 3, 2016 at 3:00 pm

Scott Emmons, head of Neiman Marcus’ innovation lab, and his team work to stay ahead of the technological trends that will shape the retail industry's future. For example, Neiman's iLab developed the memory mirror to help shoppers compare and share the clothes they try on in dressing rooms. In this interview from last week's Retail…

Inside Suitsupply's Omnichannel Approach
September 30, 2016 at 12:08 pm

Suitsupply, an upscale retailer of men's apparel, is a fast-growing business that began in Amsterdam and has expanded overseas, with 22 stores in the U.S. Nick Botter, Suitsupply's manager of marketing technology, talks with Total Retail's Joe Keenan about the company's omnichannel strategy. Key to Suitsupply's omnichannel approach is collecting customer data, which is then used to…

Retail Right Now: September 16
September 16, 2016 at 12:03 pm

Happy Friday! Before you had out for the weekend, catch up on the biggest retail news stories of the week. There's a retail robot named Pepper and big news from Amazon.com (as usual).

Retail Video Spotlight Series: Concept Stores
August 11, 2016 at 4:25 pm

Welcome to Total Retail's new Retail Video Spotlight Series. The first installment our video series focuses on concept stores, including STORY, Leesa, Cohen's Fashion Optical, Sonos and AYR, and will begin Wednesday. Keep your eyes out for it! The above-mentioned brands are creating exciting experiences for customers within the four walls of a brick-and-mortar store. Some are…