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Analyzing the Intersection of Retail and Technology
March 30, 2018 at 11:14 am

In this week's episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss the growing influence of technology within the retail industry. Special attention is paid to the impact that artificial intelligence (AI) can have on retailers’ businesses, from optimizing back-end operations (e.g., inventory management, shipping) to improving the customer experience.

AI Helping BuildDirect Optimize Merchandising, Pricing
March 23, 2018 at 9:37 am

In an interview this week at Shoptalk in Las Vegas, Dan Park, CEO of BuildDirect, discusses how the home improvement online marketplace is using artificial intelligence (AI) to optimize merchandising its site, particularly pricing.

Retail Right Now: Macy's Job Cuts; Wal-Mart, Google Partnership
August 25, 2017 at 10:00 am

In this episode of Retail Right Now, Total Retail reviews the week's top retail news stories, including Wal-Mart's patent for a floating warehouse, Wal-Mart's partnership with Google to enable voice shopping from the discount retail chain, and Macy's job cuts and poaching of eBay exec Hal Lawton.

How James Allen Uses Video to Showcase its Diamond Selection
June 12, 2017 at 12:19 pm

Johanna Tzur, chief marketing officer at James Allen, a diamond bridal jewelry retailer, spoke at IRCE last week about how her company uses video to showcase products. By using 360-degree video imaging and technology to zoom in on the diamonds 40 times, James Allen helps consumers feel confident in their shiny new purchases.

Sephora's Mobile Strategy Extends Far Beyond the Smartphone
June 8, 2017 at 10:02 am

Sephora is redefining the role of mobile in omnichannel shopping. In fact, mobile is the retailer's fastest-growing channel, with the vast majority of its traffic coming from smartphones. In this interview recorded at IRCE in Chicago, Total Retail's Melissa Campanelli talks with Sephora's senior vice president of digital, Mary Beth Laughton, about the beauty retailer's…

Retail Right Now: June 2
June 2, 2017 at 12:07 pm

In this episode of Retail Right Now, Caitlin Sullivan recaps the week's biggest retail news, including Amazon.com's parachute shipping label patent, Staples naming a new chief marketing officer, and Wayfair's successful 2016 fiscal year.

Retail Right Now: May 19
May 19, 2017 at 11:06 am

Welcome to another episode of Retail Right Now, recapping the week's top retail news. This week, reports came out that Amazon.com may be entering the pharmaceutical business, Lands’ End's new CEO believes omnichannel will save the company, and Starbucks had a software glitch that led customers to get free coffee.

A Venture Capitalist's Advice for Surviving Retail's Changing Times
April 4, 2017 at 10:37 am

Scott Friend, managing director for Bain Capital Ventures, interviewed Jet.com's Marc Lore at Shoptalk in Las Vegas last month. In this video, Total Retail's Joe Keenan caught up with Friend to get his take on the year's top retail trends, technologies and what brands should do to survive the current retail tides.

How Poshmark Creates Loyalty Through Influencers
April 3, 2017 at 11:35 am

Poshmark is an app-based e-commerce platform that allows consumers to buy and sell clothing. In this video from Shoptalk, Poshmark's Founder and CEO Manish Chandra explains how the company uses social influencers to create loyalty among its millennial customer base.

Evereve's E-Commerce Replatforming Process
March 30, 2017 at 9:11 am

Last summer, Anthony Hoang and the IT team at women's apparel retailer Evereve embarked on an e-commerce replatforming project. While at Shoptalk, Hoang, Evereve's CIO and head of e-commerce, explained the process of replatforming the retailer's e-commerce site with Reaction Commerce, a real-time, open-source technology. For Evereve, replatforming is affecting all aspects of the business, from…

TUMI's Chief Digital Officer Succeeds With a Fast-Moving Team
March 29, 2017 at 4:38 pm

Charlie Cole, chief digital officer at TUMI, leads his team to success by moving fast. In this video, Cole describes his leadership style and what advice he has for retail executives looking to keep fresh ideas rolling in.

TUMI's Digital Strategy to Gain a Complete Customer View
March 27, 2017 at 9:08 am

Charlie Cole, chief digital officer at TUMI, sat down with Total Retail's Taylor Knight at Shoptalk in Las Vegas last week to discuss the luggage brand's digital strategy. Cole explains how TUMI's new partnership with AgileOne is helping the retailer to gain a more complete view of its customers, enabling it to more effectively determine their…

Pottery Barn Debuts Augmented Reality Shopping App
March 24, 2017 at 9:03 am

Williams-Sonoma, Inc. this week debuted an augmented reality app for its Pottery Barn and PBteen brands that features 3-D room design and product visualization tools. In this video from Shoptalk in Las Vegas, John Strain, executive vice president and chief digital technology officer for WIlliams-Sonoma, Inc., explains the app allows customers to either add products…

TM Top 3: March 24
March 23, 2017 at 12:59 pm

Welcome to another episode of TM Top 3: your review of the top news, tips, tools and takeaways from Target Marketing content this week. In this episode, Taylor Knight reviews the McDonald's/Donald Trump Twitter drama, how brands can effectively use augmented reality, and what travel industry brands are switching their marketing strategies.

TM Top 3: March 24
March 23, 2017 at 12:59 pm

Welcome to another episode of TM Top 3: your review of the top news, tips, tools and takeaways from Target Marketing content this week. In this episode, Taylor Knight reviews the McDonald's/Donald Trump Twitter drama, how brands can effectively use augmented reality, and what travel industry brands are switching their marketing strategies.

TM Top 3: March 10
March 9, 2017 at 5:01 am

It's Friday! Time to do your happy dance and check out the latest episode of "TM Top 3" to review the top marketing news, tips and takeaways you may have missed in the busy week that has just passed us by. IBM and Salesforce made a huge announcement, Michelle Robin gave her tips on becoming the "marketing MVP," and Melissa Ward (otherwise known as Sass Marketing) shares two failed St. Patrick's Day campaigns of years past.

Going Big With a 'Save the Date' Makes a Statement
January 31, 2017 at 4:33 am

In this episode of "Who’s Mailing What! Confidential," Ashley and Paul showcase an extra large "Save the Date" from Linemark Inc. The piece was printed in-house at Linemark and was designed by creative agency Don Shaaf & Friends. If you’ve created an interesting direct mail piece, email Paul Bobnak or Ashley Roberts and let them know!

Let Travis Wright Help Build Your MarTech Stack
January 25, 2017 at 2:58 am

Are you overwhelmed by the fast-growing world of marketing technology (MarTech)? Travis Wright, co-founder and chief marketing officer at CCP Digital, can help you build your ultimate marketing technology stack. In the opening keynote for the All About Marketing Tech Virtual Show and Expo, brought to you by Target Marketing and Cabinet M, Travis will talk about the various components you may want to consider for your marketing stack and show you some helpful tools that allow you to see what other brands in your space are using in their tech stacks. Join Travis and other MarTech experts on March 1 for the free All About Marketing Tech Virtual Conference and Expo by registering here.

Vibram's New Social Campaign to Target Millennials
January 24, 2017 at 12:55 pm

Vibram, an Italian footwear brand famous for its "FiveFingers" shoes, is using Salesforce technology to target millennials on social media. Giuseppe Grandinetti, Vibram's global digital marketing manager, discussed this initiative, including the results the brand is seeing, with Total Retail at last week's National Retail Federation Big Show.