Predictive analytics can allow you to best find who you should be contacting, what should you be offering, when to make the offer and how to make the offer for optimum results.
Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
Dollar Thrifty Automotive Group, Inc. is a Fortune 1000 company headquartered in Tulsa, Oklahoma. Driven by the mission “Value Every Time”, the company, through its brands Dollar Rent A Car and Thrifty Car Rental, serves value-conscious travelers in over 70 countries.
Dollar and Thrifty have over 700 corporate and franchised locations in the United States and Canada, and operate in virtually all of the top U.S. and Canadian airport markets. The Company’s 6,800 employees are located mainly in North America, but global service capabilities exist through an expanding international franchise network.
According to a report by the Aberdeen Group entitled “The Performance of Web Applications — Customers Are Won or Lost in One Second,” one second delays in response time significantly impact top business goals.
One second delays can reduce:
• page views by 11%
• conversions by 7%
• customer satisfaction by 16%
Aberdeen Analyst Bojan Simic and Gomez CTO Imad Mouline discuss:
• Top strategic actions companies are taking to advance web application performance.
• Best practices for ensuring your most important web pages and transactions perform properly.
Ensuring great experiences for today’s rich and complex web applications requires a new approach to performance testing. Application owners, e-business and marketing managers, QA & IT operations all need to ensure mission & business critical transactions perform flawlessly.