Search Results

The Essential Fundraising Handbook for Small Nonprofits
May 11, 2016 at 4:08 am

It’s time for the small nonprofit to shine.Finding the right tools and strategies for your nonprofit is the ultimate goal of The Essential Fundraising Handbook for Small Nonprofits. Most fundraising books focus on nonprofits with large budgets, leaving smaller nonprofits to figure out what is relevant for their goals. That is the inspiration behind The…

The Fundraiser's Measuring Stick
March 4, 2016 at 11:43 am

Jerold Panas, in his decades of consulting work, has observed thousands of these great fundraisers up close – staff, board members, and volunteers. To put you on the fast track to becoming an even better fundraiser than you are, Panas examines each of these key attributes in The Fundraiser’s Measuring Stick

Crack the Customer Mind Code
February 29, 2016 at 2:41 am

In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think.

Email Marketing 2015
April 16, 2015 at 2:59 am

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights on email marketing, from trends to best practices to real-world examples. Simply put, the information contained in this report will help you become a better email marketer. You'll find:14 email trends charts featuring exclusive data from Who's Mailing What!Analysis…

The Designer’s Guide to Inkjet
April 7, 2015 at 12:23 pm

Production inkjet has many speed, productivity, and flexibility advantages, but it is different than both offset and digital color toner devices.This educational resource covers topics such as: inkjet media and inksdesign software settingsfile preparationquestions designers should ask their print providersand more!

Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money
October 3, 2014 at 1:25 am

There’s never been a book about direct marketing quite like this before. There are chapters that will show you how to create high-performance programs. There are off-the-wall, laugh-out-loud chapters you can’t show to your boss. There are even chapters that might tick you off. So, if you’re looking for the typical direct marketing drone-a-thon, don’t…

Retention Fundraising
September 9, 2014 at 3:37 am

There are eight main reasons why donors stop supporting organizations.Do you know them?You will after reading Retention Fundraising: The New Art and Science of Keeping Your Donors for Life.

Direct Mail (Simplified) Series: Track & Measure
September 8, 2014 at 12:51 pm

In Book 3 of the Direct Mail (Simplified) series, Track & Measure, Trish Witkowski will teach you the essential skills behind testing, tracking and measuring the results of your direct mail campaigns. Gain insight regarding the approach and frequency of your mail campaignsLearn about different direct mail testing techniques, and determine which ones apply to youDiscover…

Direct Mail (Simplified) Series: Optimize Format
August 21, 2014 at 10:43 am

Feeling lost and uninspired, drifting along in the vast sea of postal regulations? Trish Witkowski is throwing you a life vest with her new book, Optimize Format. In book 2 of the Direct Mail (Simplified) series, learn:Understand the most critical guidelines for mailLearn about the most common and costly mail mistakes and how to avoid…

Direct Mail (Simplified) Series: Design Great Mail
July 21, 2014 at 1:23 am

We want you to "Rock the Mailbox" with mail that performs. Print format and engagement expert Trish Witkowski will teach you about the process of creating effective mail through a workflow of strategy, format choice and analysis. "Design Great Mail" covers direct mail strategy: Learn how to define your audience, craft the message and position…

Making a Case Your Donors Will Love
June 30, 2014 at 3:31 am

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love.

Write Everything Right!
January 27, 2014 at 12:44 pm

Let the world's highest-paid writers show you the secrets of making readers love your: e-mails, letters, memos, blog, ... website and yes, especially your résumé!Does your writing bore readers? Write Everything Right! will introduce you to the tested and proven attention-getting (and attention-holding) secrets of an elite, anonymous cadre of writers. They earn six and…

Email Marketing 2014 Trends, Best Practices & Case Studies
December 18, 2013 at 5:00 am

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting…

Making Money with Donor Newsletters: The How-to Guide to Extraordinary Results
November 22, 2013 at 4:26 am

Transform your current newsletter into a money machine. Some organizations that have adopted Tom Ahern’s advice have improved their income by one-thousand percent. Elevate your organization from a ho-hum ‘corporate-focused’ entity into a distinctive and thriving ‘donor-focused’ powerhouse.

Multichannel Marketing Ecosystems Creating Connected Customer Experiences
November 15, 2013 at 2:47 am

This book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media. With separate chapters on: The remaking of marketingThe rise of the digital brandConversion optimizationm commerceSearchability in a multi channel world and more

Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships
October 21, 2013 at 12:33 pm

Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. Social business pioneer Michael Brito covers every step of the process, including:Understanding the unpredictable nature and dynamic behaviors of the social customerDeploying social business strategies that will help facilitate the change…

Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads
October 21, 2013 at 11:36 am

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they existLeverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to themIntegrate social media, content, and email to optimize the entire prospecting processMake every sales call count…

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
October 10, 2013 at 12:39 pm

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are…