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With Attribution Adoption on the Rise, How Can Marketers Ensure Success?
May 24, 2017 at 12:10 pm

New research from the Interactive Advertising Bureau and Winterberry Group sheds an interesting light on marketers’ preferred tactics and technologies. One of the most dramatic revelations is the steep rise in investment in cross-channel measurement and attribution. Just one-third of survey respondents said that these tactics occupied their time in 2016, but almost double that…

The 4 New Rules of Luxury Fashion E-Commerce: Amazon and Beyond
May 23, 2017 at 12:04 pm

In the not-so-distant past, high-end beauty and fashion brands had little reason to invest in their online presences, much less sell their product on Amazon.com. The unknowns of e-commerce, coupled with the commonplace perception of selling on Amazon, were feared to cheapen the very appeal that brought them to renown. That was then. Amazon’s growing retail orbit has…

Michigan Wal-Mart Stores Getting Upgrades
May 23, 2017 at 10:48 am

As part of a multimillion-dollar plan to update the chain's U.S. store portfolio, 12 Wal-Mart stores in Michigan will get new looks in 2017. The remodeled stores are capitalizing on building connections for consumers, taking them from traditional in-store shopping to online sales at Wal-Mart's e-commerce site, and finding in-between steps to blend the two. Wal-Mart…

3 Benefits of Creating an Endless Aisle for Your Brick-and-Mortar Store
May 22, 2017 at 11:20 am

As the battle between brick-and-mortar retailers and online giants like Amazon.com wages on, retailers are now transitioning to zero inventory and putting excess inventory in an online shop. This strategy, often referred to as an “endless aisle,” is being used by big-box and specialty retailers alike. Stores are able to reach digital shoppers using online…

How to Compete in the Age of Free and Fast Shipping
May 22, 2017 at 10:15 am

Car service? Check. Dinner? Check. Beer and wine? Check. In today’s on-demand economy, consumers can order virtually anything with the simple touch of a finger and have it at their doorstep in a matter of hours, if not sooner. Not only do consumers want this, they expect it. And they don’t want to pay exorbitant,…

How Lucky Brand is Successfully Using Ship From Store
May 19, 2017 at 10:57 am

Lucky Brand, a retailer of jeans, casual wear and accessories, is adapting its operations to account for the omnichannel behaviors of its customers. This is a challenge not unique to Lucky Brand. Retailers are looking to make the purchase experience, and particularly order fulfillment, as easy for its customers as possible. That means the introduction…

Inside Wolverine Worldwide’s E-Commerce Replatforming
May 18, 2017 at 12:44 pm

In an interview yesterday at the Salesforce XChange conference in Las Vegas, Jason Pawlowski, senior director, DTC technology, Wolverine Worldwide, detailed the footwear manufacturer and retailer’s replatforming process on the Salesforce Commerce Cloud. In 2012, Wolverine Worldwide, already owners of footwear brands such as Merrell, Hush Puppies, Sebago and five other brands, entered into an…

The Top 50 Retailers by Profitability
May 18, 2017 at 11:53 am

For the second straight year, Total Retail has tracked the year-over-year net earnings for our Top 100 Fastest-Growing Retailers, and ranked them accordingly. Pair this earnings research with our ranking of the top 100 publicly traded retailers based on year-over-year net sales list to get a more in-depth view into not only which retailers are growing sales,…

Insights Into Total Retail's Top 100 Omnichannel Retailers
May 17, 2017 at 1:56 pm

The article below is an excerpt from Total Retail’s inaugural "Top 100 Omnichannel Retailers" report. DSW, UGG, Urban Outfitters and Zumiez tied for the No. 1 ranking on the list.  Consumers have raised the bar when it comes to the seamless omnichannel experiences they expect from retailers and brands. In Total Retail's "Top 100 Omnichannel Retailers"…

Personalization, Innovation Go Hand-in-Hand for Marketers
May 16, 2017 at 11:16 am

When it comes to marketing technology, virtual reality (VR) and augmented reality (AR) are the talk of the town. The New York Times and IBM, for example, are teaming up to promote a new movie with their AR app, and this year sports fans could view Super Bowl LI highlights in VR. Big brands are…

New Lands’ End CEO Taking an Omnichannel Approach
May 16, 2017 at 9:56 am

Jerome Griffith took over as Lands’ End CEO in March, and for the first time in that position he addressed the company at its shareholders meeting last week. He told those in attendance he is “extremely excited” about Lands’ End’s future. “The elements of success are here," Griffith said. “The company [does] over $1 billion…

RFID: Fact or Fiction?
May 15, 2017 at 11:47 am

The industry has been talking about RFID for 20 years, but it still hasn't come into common use or delivered significant value to retailers. The biggest issue hasn't been the technology itself, but rather the hype and promise around RFID before it was in the right place to deliver. The price of RFID tags has…

Haunted by Retail Closures? Here’s Your Local Marketing Fix
May 15, 2017 at 8:45 am

Brick-and-mortar retail brands face a host of challenges resulting in waves of store closures that make headlines almost quarterly. Marketing can often be a major contributing factor in most cases, and an overall determinant of success or failure. Take Payless ShoeSource, for instance. A number of business struggles, like significant debt load and poor retail…

AI in Retail: Where Are We Now, Where Are We Going?
May 12, 2017 at 8:48 am

Quietly and subtly, artificial intelligence (AI) powers have been changing the way we interact with many of the most popular systems today, from filtering the things that you see on your news feed to coming up with new solutions for customer acquisition and retention. In retail, AI is appearing more often than ever before. In…

Retailers' Guide to Navigating Rising Healthcare Costs
May 12, 2017 at 8:13 am

Healthcare costs are on the rise. This has a particularly big impact on the retail industry, as it's comprised primarily of an hourly workforce with limited options when it comes to obtaining affordable healthcare coverage. This presents retail HR executives with an obstacle to cultivating and retaining a healthy, productive group of employees. While employee…

Why ‘Online’ and ‘In-Store’ Are Outdated Retail Terms
May 10, 2017 at 1:27 pm

There’s no question that technology is methodically being incorporated into consumers’ lives. Starbucks is making millions by allowing people to pre-order their afternoon coffees from its app. Disneyland has evolved its SpeedPasses into wearable bands that enable people to not only cut the ride lines, but also purchase food and toys via a linked credit…

Zumiez Ranks as Top Omnichannel Retailer
May 10, 2017 at 12:16 pm

The article below is an excerpt from Total Retail’s inaugural Top 100 Omnichannel Retailers report. Zumiez tied with DSW, UGG and Urban Outfitters for the No. 1 ranking on the list. Coming in first place on Total Retail’s inaugural ranking of the Top 100 Omnichannel Retailers is Zumiez, the clothing, footwear, accessories and hard goods…

Consumer Identity Management Capitalizes on Consumers’ Take Charge Trend
May 9, 2017 at 11:20 am

Increasingly, consumers are taking charge, buying when they want, where they want and for what price. Not surprisingly, many retailers have difficulty engaging and personalizing communications and offers across multiple channels, including brick-and-mortar stores, e-commerce sites, mobile apps, call centers and social media. This issue is compounded by the fact that most retailers’ internal systems…

How Hyperlocal Shopping Experiences Can Increase Engagement
May 8, 2017 at 10:01 am

With e-commerce now a normal part of everyday life, the number and frequency of in-person interactions is decreasing, and sometimes disappearing altogether. However, even as online shopping pervades, brands are finding important value connecting with customers face-to-face, whether through local pop-up shops, brand-sponsored community events or new brick-and-mortar locations. In-person experiences are often the best…