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21st Century Branding: Is it a Hoax?
January 19, 2018 at 9:13 am

I smirk when anyone tells me that "branding" is the core of any campaign. Branding is to measurement what superstition is to science. You advertise to do one thing: move product — period. That product is sold either online or offline. Online measurement, while not perfect, is evolving. Offline, up until recently, not so much.…

Top Women in Retail 2018: Paula Bennett, President and CEO, J.Jill
January 15, 2018 at 8:03 am

To see the full list of this year's Top Women in Retail honorees, click here. What do you enjoy most about working in the retail industry? I’m a strong believer that to be successful, you have to love what you do. Throughout my career,…

Avoiding the ‘Nike Problem’ of Excess Inventory
January 14, 2018 at 10:31 am

For independent retailers, it can sometimes be helpful to look at how big-name brands and companies are doing in the marketplace to better gauge where your brand stands. Don’t worry, independent retailers can’t really compare themselves to these big players, but they can use them as a litmus test of how the market is shifting…

How Retailers Can Survive and Thrive in the Age of Amazon
January 12, 2018 at 9:10 am

Retail has become one of the most difficult industries in which to survive. Behemoths such as Amazon.com increasingly sweep weaker competitors off the map. So, how can retailers compete in the age of Amazon? Unfortunately, there's no “silver bullet” technology that can help here. The key is being able to adapt quickly and experiment with…

Digital Coupons: Must Be More Than Discount Flyers
January 8, 2018 at 11:05 am

A recent study on the impact of coupons concluded that they're still very popular with shoppers and can help drive loyalty, footfall and increased customer spend. The study also found that there were 6 percent fewer coupon redemptions in 2017 than the year prior. Ironically, this is good news for retailers and marketers. How is…

How Click and Collect is Changing Consumer Behavior
January 5, 2018 at 12:48 pm

What do customers want most from retailers? Convenience. Think about it: that’s why Amazon.com — long hailed as an “e-commerce pure-play company” — has been muscling its way into brick-and-mortar with the launch of Amazon Books stores and its closely watched $13.7 billion acquisition of Whole Foods last year. Companies like Amazon know that physical…

5 Resolutions for Achieving Omnichannel Excellence in 2018
January 4, 2018 at 1:22 pm

More than half of Americans now say they prefer to shop online, and e-commerce is increasing 23 percent year-over-year. The number soars to 67 percent when asking millennials, and 56 percent for Gen Xers. Forrester has forecast that U.S. online retail sales will reach more than $500 billion by 2020, up from $373 billion in…

A Retailer’s Guide to Creating a Hit Pop-Up Shop in 2018
January 3, 2018 at 9:35 am

In today’s competitive retail environment, pop-up shops are all the rage, granting shoppers an inside look at their favorite products and the chance to forge deeper brand relationships through unique experiences. From fragrance labs to art installations, pop-up shops — i.e., short-term sales and experiential spaces that serve as real-world brand activations — have already seen massive success and show no signs of slowing down.

Headless Commerce and the Future of Retail
January 2, 2018 at 1:40 pm

It was forecasted that 82 percent of U.S. consumers would do their holiday shopping online, and more than 70 percent of them would use multiple channels. Cyber Monday is a perfect example of onmichannel shopping taking off, with this year’s shopping holiday touting an increase of $1 billion in sales. An estimated $1.59 billion of that…

Macy's Names Jill Ramsey Chief Product and Digital Revenue Officer
December 20, 2017 at 6:02 pm

Macy’s has  announced the appointment of Jill Ramsey as chief product and digital revenue officer, effective Jan. 8. In her role, Ramsey will focus on bridging the physical and digital worlds together through seamless customer experiences. She will have oversight of both product and revenue for…

A 2017 Holiday Shopping Survival Guide for Retailers
December 18, 2017 at 11:20 am

Something interesting happened as we spent countless news cycles prophesizing the demise of brick-and-mortar retail: 2017 Black Friday foot traffic at stores remained very high and barely saw any change from last year. Meanwhile, online shopping saw another 17 percent increase from last year, with mobile shopping accounting for almost 40 percent of those online…

Using Weather Data to Boost Holiday Retail Prep
December 15, 2017 at 8:13 am

The holiday shopping season can be the bow on your retail year … or the coal in your stocking if you fail to plan properly for consumer demand. Weather affects everything in your retail operation, from shipping to buyer behavior, and understanding how to manage these effects is key to your seasonal success. Shelves of…

Is Your Brand Ready for This Year's Holiday Retail Trends?
December 15, 2017 at 7:37 am

No industry has been more impacted by digital transformation than retail. In fact, it’s frighteningly easy to identify which retailers have embraced change and which remain mired in technologic antiquity. There’s no better time to commit to a digital revolution than during retailing prime time: the holiday shopping season. While many big-box retailers have lost…

How to Take a Page From Sephora’s Subscription PLAY! Book
December 15, 2017 at 6:29 am

More and more brick-and-mortar retailers are jumping onto the subscription bandwagon. Take Sephora, for example. When the makeup retailer launched its subscription box, PLAY! by Sephora, customers felt like they were pushing “play” on a customized mix from someone who knew all their favorite songs. Each box includes five deluxe cosmetic products, from old favorites to…

Why 2018 Will Be the Year of Brick-and-Mortar Retail
December 14, 2017 at 1:24 pm

Technology is already everywhere and is becoming a bigger part of our lives every day. More than 93 percent of American adults under 50 use the internet, and 77 percent of Americans own a smartphone. It’s no wonder that consumers believe online shopping is the future of retail, with 52 percent of global consumers shopping…