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Can Brick-and-Mortar Retailers Take on Amazon?
July 25, 2017 at 11:57 am

Amazon.com has been in the news recently with its acquisition of Whole Foods Market and record-setting Prime Day. However, traditional brick-and-mortar brands still feel they have a competitive advantage against the (predominantly) online retailer — the in-store shopping experience. Consider that 45 percent of retailers surveyed for Total Retail's most recent research report "The Amazon Effect:…

Sephora Introducing New Store Concept, Beauty Upgrades
July 25, 2017 at 10:27 am

Sephora said it's planting its "smallest footprint" in the U.S. yet with the launch of freestanding makeup studios. The beauty retailer announced plans last week to roll out the new Sephora Studio concept across the U.S., with the first location opening in Boston this week. The studios will be about 2,000 square feet, less than half…

A Conversation About Commerce
July 25, 2017 at 9:59 am

The idea of "conversational commerce" has gained traction in recent retail conversations, particularly emphasizing the rise of online technology like chatbots and how retailers are using them to engage customers. The term, coined by ex-Uber, ex-Google product and UX designer Chris Messina in 2015, continues to grow in popularity in many retailers’ strategies, but a…

A Localized Approach to Back-to-School Planning
July 24, 2017 at 12:06 pm

Despite the fact that summer is not yet half way over, many retailers are already rolling out full-blown back-to-school floor sets. In a world where timing is everything, is it really necessary at this point? The National Retail Federation (NRF) forecasts that consumers will collectively spend $83.6 billion on back-to-school items this year, more than…

How to Empower Commerce Marketers to Build for Tomorrow
July 24, 2017 at 9:16 am

In an era when you can search for anything online in a matter of seconds, how do you encourage customers to ditch the search and, instead, return to your store again and again? I’d argue the key is genuine personalization … with a healthy dollop of seamless delivery. Personalization has been bantered about for years…

L.L.Bean Rebrands to Be More Digital
July 20, 2017 at 12:12 pm

L.L. Bean is stepping away from its traditional back-to-school catalog. Ad Age reports the Maine-based retailer is rolling out a new website with a digital push and three TV spots centered around its new "Be an Outsider" campaign. It's all part of an effort from the traditional catalog business to become more digital centric.  "The campaign…

Soccer Express Scores 25% Revenue Gain With Improved Customer Experience
July 13, 2017 at 9:21 am

Soccer Express is Canada’s largest distributor and retailer of soccer equipment and apparel. The company offers brands like Nike, Adidas and Puma to more than 150 soccer clubs across its four Canadian stores and e-commerce website. After experiencing 30 percent year-over-year growth rates, Soccer Express knew it needed to move away from its siloed, legacy…

Analytics: Brick-and-Mortar Retailers’ Bridge Into the Digital World
July 11, 2017 at 9:44 am

It’s no secret that the number of people choosing to do their shopping online continues to grow. Convenience and competitive pricing keeps consumers coming back for more, especially to Amazon.com. Over 40 percent of all online sales in 2016 were transacted through Amazon, and its dominance in e-commerce continues to grow. Still, the lion’s share…

Reports of Retail’s Death Are Greatly Exaggerated
June 27, 2017 at 11:29 am

I don’t know about you, but I’m tiring of the seemingly daily headlines declaring the death of U.S retail. Yes, it’s true many retailers are suffering from declining traffic and sales, burdensome store leases, and rising costs. However, the eternal optimist that I am, I tend to think that everything is cyclical and retail will…

Office Depot to ‘Take Care of Business’
June 26, 2017 at 12:22 pm

Office Depot announced today that it has launched a new advertising campaign using the “Taking Care of Business” theme, which it first used in 2009. The campaign again centers around the song, “Takin’ Care of Business,” which Office Depot said tested well in a survey of 2,000 shoppers that included small business owners, contract supply…

Solving the Attribution Puzzle
June 22, 2017 at 1:17 pm

Catalogers rely on matchbacks to compare catalogs mailed against the response rates from their various housefile and prospecting list segments. However, matchback attribution rates, which are the percentage of orders that can be allocated back to a catalog mailing, are decaying. It’s important that the attribution of orders can be as high a percentage possible.…

Creating a Mobile Connection
June 20, 2017 at 11:45 am

Although e-commerce sales are growing at double-digit rates, the majority of retail sales still take place in stores. Savvy retailers know their physical stores can be a killer asset in today’s omnichannel world by providing a new realm that fuses online and offline shopping to court the most valuable type of consumer — the omnichannel…

6 Tips to Take on Amazon
June 16, 2017 at 9:29 am

When it comes to e-commerce, it seems to be Amazon.com vs. everyone else. Amazon’s dominance is well documented; it has more than 300 million active users who rely on the site for everything from everyday essentials to TVs. In addition to changing the shopping experience, Amazon has changed shopper expectations. Amazon’s customers have come to…

Wegmans Partners With Instacart for Order Deliveries
June 15, 2017 at 12:27 pm

Wegmans is the latest supermarket chain to partner with Instacart, a grocery delivery startup. Instacart, which has made a name for itself by proving its model in dense, urban areas, will be testing out a suburban area for the first time with this new partnership. "Wegmans is known to be one of the highest-quality grocers…

Experience the Joy of In-Store Shopping
June 15, 2017 at 10:57 am

I hear two main culprits from senior retail executives when it comes to their companies’ troubles: getting the merchandising right (i.e., matching supply and demand), and the burgeoning growth of e-commerce. Stores are often left with either too much or not enough inventory — suffering in either circumstance. While it seems as if it’s raining…

Key Takeaways From IRCE 2017
June 15, 2017 at 10:04 am

While digital commerce is rapidly shifting, it’s nice to know there's a constant in the retail industry. The Internet Retailer Conference & Exhibition (IRCE) delivers a great event every year packed with cutting-edge content, thoughtful conversations, and predictions about the ever-changing future of online retailing. In fact, in his opening presentation, IRCE’s Kurt Peters spoke…

The Top 100 Omnichannel Retailers, Ranked by Vertical
June 14, 2017 at 12:19 pm

In Total Retail's first annual ranking of the Top 100 Omnichannel Retailers, 100 publicly traded retailers were scored based on the omnichannel features they offer their customers, from fulfillment to pricing to customer service and more. Below are the top performing retailers categorized by vertical — footwear, furniture/home decor, home improvement, apparel and accessories, department…

Agents of Change
June 13, 2017 at 12:21 pm

If you’re an executive who has worked for a company that’s been around for a long time, congrats. The fact that your employer survived the tumultuous retail climate of 2008 and the digital disruption that has occurred since is to be applauded. Often in these organizations, we find team members who have proudly logged 20-plus…

Target to Merge Cartwheel Into its Main App
June 13, 2017 at 8:30 am

Target’s mobile app strategy will undergo a significant change, starting this summer. The retailer announced it will soon combine the functionality of its Cartwheel savings app with its main shopping app. The Cartwheel app will be shut down. The Target app will also receive a notable upgrade this year, adding support for an indoor map…