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Tommy Bahama's CEO Talks Experiential Retail
October 18, 2017 at 1:24 pm

Tommy Bahama is winning over today’s distracted consumers by focusing on unique, unconventional retail experiences for them, according to Doug Wood, CEO of the Seattle-based manufacturer and retailer of casual men's and women's sportswear and activewear, who spoke at the 2017 SAP Retail Executive Forum in New York City yesterday. Case in point: Wood discussed…

Editor's Note: Introducing Total Retail's 2017 Retail Technology Report
October 18, 2017 at 1:04 pm

Technology is top of mind for most retailers today, no matter their size, product category or any other variables. As such, Total Retail surveyed its audience with the goal of finding out what types of retail technology retailers are interested in (as well as investing in), what retail trends and digital trends they’re tracking, and their…

50 Best Tips of 2017
October 16, 2017 at 3:59 pm

A collection of the top tips featured in Total Retail’s magazine and e-newsletters this year, from content marketing to inventory management to merchandising, and much more.

Retailers Using Mobile to Make BFFs
October 16, 2017 at 3:00 pm

Now that we’re well into the second half of the year, many retailers are beginning to formulate their marketing plans for 2018. In particular, I’ve observed two approaches take shape that I think retailers can immediately act on that will have a major impact in retail marketing next year. First, in a time of stagnating app usage, it’s critical that retailers implement more of a cross-channel mobile marketing approach to engage customers. Second, the ability to use big data to improve customer experiences is finally close to becoming reality. However, brands must achieve the right balance in what data they request from customers and the enriched experiences they offer in return.

5 E-Commerce Trends to Push You Ahead of the Pack
October 13, 2017 at 10:23 am

Every industry deserves a boost from disruption, and e-commerce is no exception. Online sales soared in 2016, flirting with $400 billion. More than 13 percent of retail consumption happened through virtual transactions, and the curve is trending upward. Retailers have already taken notice and upped their games, but breaking ahead of the pack requires a deeper understanding of…

Connected Devices: The New Route to Personalization
October 12, 2017 at 12:20 pm

The future of retail? Personalizing the customer experience. It may seem obvious, but not all retailers are as tech savvy as they need to be to catch the attention of today’s millennial and Gen Z shoppers. For many retailers, the smartphone strategy was first. The industry advice was that retailers had to be at the…

Wal-Mart Aims to Handle Online Returns in 35 Seconds or Less
October 9, 2017 at 11:32 am

In its ongoing effort to compete with Amazon.com, Wal-Mart announced a new way of handling in-store returns of online purchases that it claims could shrink the processing time to 35 seconds. Starting next month, Mobile Express Returns will enable consumers to begin a return process on Wal-Mart’s app before bringing the item in question to any…

Don’t Let Fraudulent Payments Be a Deterrent to E-Commerce Success
October 9, 2017 at 8:46 am

Is payment fraud getting you down? If so, it's easy to see why: 73 percent of companies were targets of payment fraud in 2015. Simply put, it's no longer a question of “if” your business will get targeted, but when and how hard. You can protect your business, prevent chargebacks and avoid the loss of…

Creating Cohesive Omnichannel Experiences for Your Customer
October 5, 2017 at 6:01 pm

Forrester predicts that mobile commerce will increase by 184 percent before 2019, eventually reaching $142 billion in the U.S. As tablet and smartphone transactions continue to rise, it's becoming increasingly apparent that modern consumers are using mobile technology during every step of the purchase journey — product research, in-store interactions and, ultimately transactions. What's the…

Mobile Chat: What CEOs Need to Know About This Growing Trend
October 4, 2017 at 2:51 pm

Mobile chat apps have completely taken over the app ecosystem. WhatsApp reports that it delivers 55 billion messages every day. The top five apps in the world in terms of frequency of use are all messaging apps. We’re more addicted to messaging than to Facebook or Instagram. How did we get here, and what does this…

Speed (or a Lack Thereof) Kills: Why App Performance is a Priority for Target
October 3, 2017 at 1:20 pm

In a session last week at the Shop.org conference in Los Angeles, Grace Glenny, director of site merchandising at Target, discussed how the big-box chain is ensuring its mobile app is primed for performance — without sacrificing functionality — to give its customers the instantaneous shopping experiences they’ve come to expect. Target has recently shifted…

NRF Forecasts Holiday Sales to Increase Between 3.6 and 4%
October 3, 2017 at 11:47 am

The National Retail Federation (NRF) forecasts a 3.6 percent to 4 percent rise in holiday retail sales during the November-to-December period for a total of $678.8 billion to $682.0 billion, the trade association said Tuesday. This would put 2017 in line with last year's holiday sales, which increased 3.6 percent year-over-year (the five-year average is…

Kiehl's Connects Online Shoppers With In-Store Associates
September 21, 2017 at 9:46 am

Although the majority of consumers still prefer to shop in-store, 72 percent admit to showrooming in the last 12 months. Smartphones are changing the way people shop, challenging retailers to adapt to the changing times. In August, Salesfloor, a technology platform for omnichannel retail associates, announced a mobile messaging feature that connects customers to their local store…

Consumers Want Innovative App Features
September 19, 2017 at 11:33 am

Before modern technology, consumers who wanted to shop had to visit a physical store to purchase items. Now, they can shop at home, on the go or anywhere else with Wi-Fi or phone service. That’s all thanks to smartphones, and according to a Clutch survey of 505 e-commerce app users, consumers are looking for apps…

Destination XL Group Launches First Mobile App
September 15, 2017 at 11:27 am

Destination XL Group, Inc., the largest omnichannel specialty retailer of men's apparel in sizes XL and up, partnered with mobile commerce platform provider PredictSpring to launch its first mobile app last month. The announcement comes as retailers are increasingly looking…

Smart Advertisers Double Clicks With This Secret Weapon
September 15, 2017 at 9:56 am

Everything we hear these days is about how big mobile is, and how it’s going to be even bigger going forward. 2016 was the year of mobile, they say. So 2017 is definitely going to be the year of mobile, they say. Mobile payments are expected to hit more than $90 billion this year, up…

Amazon’s ‘1-Click’ Patent Expired This Week
September 14, 2017 at 10:07 am

On Monday, Amazon.com’s patent for “1-Click” ordering expired, ending its exclusive hold on one of the most contentious patents on the internet. GeekWire reports Amazon won the patent back in 1997 when the nascent company was still just an online book retailer. The patent allows returning shoppers who have already entered billing and shipping info…

5 Tips for Generating More App Downloads
September 5, 2017 at 10:46 am

The App Store is a crowded place, and you need to stand out from the crowd. That's hard to do when there are so many other app developers out there trying to do the same. That's why your app description has to be highly compelling in order to get consumers to click through and download…

Bon-Ton Makes Social Content Shoppable
August 31, 2017 at 9:48 am

Social media is becoming an increasingly important part of retailers’ digital strategies. Facebook reported to have 1.32 billion daily active users in June of this year. Additionally, Instagram has 700 million active monthly users on its platform. With this kind of reach, it’s a no-brainer for brands and retailers to showcase their products on social…

The Truth About E-Commerce Applications
August 22, 2017 at 8:18 am

Today's e-commerce universe is made up of hundreds of applications, in theory, all of which were created to solve a problem for the online seller. Unfortunately, many apps fail to get to the core of the issues they're trying to solve, and by floating aimlessly, they actually create other challenges. Worse still, apps that do…