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Smartphone Cameras: Let Your ‘Digital Eyes’ Capture Real-Time Data
August 18, 2017 at 8:40 am

We’re at the point where the majority of consumers have a smartphone with them at all times, meaning they also carry a camera wherever they go. Whenever something noteworthy happens in the world, there's almost always a picture or video available immediately. And with each year that passes, camera technology continues to improve while the…

Retailers Ramp Up Social and Mobile Initiatives to Reach Back-to-School Shoppers
August 17, 2017 at 10:00 am

As the second-largest spending season among consumers — and, at three months, the longest — back-to-school (BTS) brings big opportunities for retailers to connect with shoppers. RetailMeNot recently released a study conducted by Kelton Global that found 85 percent of retail marketers plan to invest more in their BTS marketing in 2017 compared to the…

The Future of Online Retail is … Offline?
August 16, 2017 at 11:51 am

2017 has been a whirlwind of a year for retailers to say the least, with most of the conversation surrounding how brands need to think digitally first. However, this morning in a panel discussion at eTail East, Drew Green, CEO of Indochino, a made-to-measure menswear company, ended the session with a telling statement. “I think…

The Golden Rule of Back-to-School Digital Marketing: Respect the Consumer
August 16, 2017 at 10:36 am

With the back-to-school season upon us, retailers are struggling to stand out in the digital world. It’s getting harder for brands to differentiate themselves without being borderline abusive to consumers. Let’s face it, most of what’s being done in digital today is being overdone. Efficacy is failing, so marketers are focusing on efficiency to do…

4 Ways Retailers Can Heighten Digital Transformation
August 15, 2017 at 9:58 am

Digital transformation is sweeping the retail industry. As such, it's time for retailers to brush up on how to turn this evolution into a competitive advantage. While most of today’s consumers seek a digital experience, many retail leaders lag behind, instead proffering traditional market tactics that work, but don’t help the business excel. How can…

How Voice Assistants Will Transform Grocery Shopping
August 11, 2017 at 9:11 am

Three years ago, the next disruptive medium of the future was mobile. Today, that future is voice. Voice technology already has tremendous traction: Apple’s Siri handles over 2 billion commands a week, Alexa is in over 4 percent of U.S. households, and 20 percent of Google searches on Android handsets are done by voice, according…

How Augmented Commerce Will Save the Brick-and-Mortar Store
August 10, 2017 at 9:30 am

So far, 2017 is setting records for retail bankruptcies. J.C. Penney, Kmart, Sears and Macy's all announced that they're closing stores this year. Based on these dire trends, it might seem like the brick-and-mortar store is an endangered species. However, that’s not actually the case. Brick-and-mortar retail still accounts for more than 90 percent of…

VR/AR Tech: A Brick-and-Mortar Lifeline
August 9, 2017 at 11:19 am

Much has been made of the increasingly prominent role of e-commerce within retail — and rightfully so. A number of big-name retailers have dedicated both time and money attempting to challenge Amazon.com's market dominance. When it comes to keeping their brick-and-mortar locations around despite a flurry of e-commerce growth, retailers need to get creative. Virtual…

What Shoppers Want From Retail Technology
August 9, 2017 at 10:48 am

As consumers continue to incorporate technology into every aspect of their lives, it’s become abundantly clear that digital is in the driver’s seat. While technology may streamline and modernize the consumer’s retail journey, it’s vital for automation to be convenient and personalized to lay a foundation for consumers looking to seamlessly integrate state-of-the-art retail experiences…

Wal-Mart Taking on Amazon With In-Store ‘Scan & Go’ Technology
August 9, 2017 at 9:45 am

Wal-Mart is deploying new Scan & Go technology that allows shoppers to purchase items in-store without waiting in a line or using a register. Shoppers scan the barcodes on items they're purchasing and click a button on their smartphones to pay. When exiting the store, they show a digital receipt to the store greeter. And…

What Retailers Can Learn From Wal-Mart’s Tech-Savvy Transformation
August 4, 2017 at 9:42 am

We've all heard it. The retail apocalypse is here — lock the doors, board up the window displays, hunker down in a distribution center and take all your business online. Shoppers don't visit stores anymore. But is that really true? Consumer spending increased 3.8 percent in 2016, a marginal improvement from the 3.5 percent increase…

Retailers Invest in Reviews, Shipping Upgrades to Better Compete With Amazon
August 3, 2017 at 12:09 pm

As retailers know, much of Amazon’s success can be credited to its many innovations, from supply chain to customer experience to merchandising and more. To keep pace with the e-commerce leader and its many technology innovations, retailers have started to implement new technology capabilities of their own. In the chart below, taken from Total Retail's…

What Amazon’s Whole Foods Acquisition Means for Retailers
August 2, 2017 at 3:29 pm

We’ve all seen the landmark acquisitions happening this summer: Amazon.com announced its $13.4 billion purchase of Whole Foods, and Wal-Mart is building out its online retail fashion business by buying Bonobos. The recent buying spree is no coincidence. Very few retailers have a full understanding of both online and brick-and-mortar, but the new reality is…

Etsy Hires Mike Fisher as Chief Technology Officer
August 2, 2017 at 12:07 pm

Etsy has appointed Mike Fisher as its chief technology officer, effective immediately. As CTO, Fisher will be responsible for evolving the company’s technology strategy, scaling its IT systems and infrastructure, deepening machine learning expertise, and driving execution on a road map to help create the world's “best buying and selling experience.” Fisher has more than 20 years…

The Future is Here: The Queue-Free Checkout Trend
August 2, 2017 at 10:45 am

Hurried shoppers everywhere have complained about the time spent waiting in line to check out. Retailers have tried all sorts of methods and techniques to ease the process, from bulky self-checkout lanes to line-busting to distracting shoppers with impulse purchases. But what if the solution is to just get rid of the queues altogether and…

The State of Brick-and-Mortar Retail in 2017
August 2, 2017 at 10:23 am

To better understand what influences consumers’ decisions to choose brick-and-mortar over online shopping, Mood Media conducted a quantitative study, probing over 11,000 consumers across nine different countries. We wanted to understand what consumers like (and dislike) about the in-store experience, and what motivates or influences them within the space. Seventy-two percent of Americans cite the…

Voice: The Next Frontier of the Retail Digital Experience
August 2, 2017 at 9:53 am

When it comes to interacting with retailers and brands, there are two things which customers crave: convenience and ease of use. Convenience, in that a customer expects to be able to reach the store or brand whenever they want to, wherever they are. They also want that point of contact to be uncomplicated and easy…

Retail Therapy: 3 Secrets Behind Thriving Brick-and-Mortars
August 1, 2017 at 9:15 am

When it comes to the fate of brick-and-mortar stores, the jury is still out; for every store closing, there seems to be another one opening. Yet the numbers don’t lie. In the first quarter of 2017 alone, nine major retail chains filed bankruptcy. This is equal to the total number of all filings in 2016.…

Blue Apron Co-Founder Steps Down Following IPO
July 27, 2017 at 11:38 am

Blue Apron announced this week a change in leadership. CNBC reports Co-Founder and Chief Operating Officer Matthew Wadiak is out as COO, and will transition to a senior advisory role. "As a co-founder and member of our executive leadership team, Matt Wadiak has played an instrumental role in driving forward Blue Apron's mission to make incredible…

Could X-Data Save Retail?
July 26, 2017 at 4:27 pm

2017 has been a rough year for traditional brick-and-mortar retailers. As many as 8,600 stores may close by the end of the year, shattering the previous record of 6,163 in 2008, according to a Credit Suisse report. This is due in large part to more than 300 retailers filing for bankruptcy halfway through 2017, a…