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RFID Puts the Clicks in Bricks
October 19, 2017 at 9:42 am

Retailers are responding rapidly to the shift from in-store sales to online sales by spending considerable time and financial resources on improving their integrated omnichannel customer experiences. These tools enable consumers to view, research and purchase products across all available sales channels. They also allow retailers to capture, manage and shape customer purchasing behavior. Retailers…

Tommy Bahama's CEO Talks Experiential Retail
October 18, 2017 at 1:24 pm

Tommy Bahama is winning over today’s distracted consumers by focusing on unique, unconventional retail experiences for them, according to Doug Wood, CEO of the Seattle-based manufacturer and retailer of casual men's and women's sportswear and activewear, who spoke at the 2017 SAP Retail Executive Forum in New York City yesterday. Case in point: Wood discussed…

Editor's Note: Introducing Total Retail's 2017 Retail Technology Report
October 18, 2017 at 1:04 pm

Technology is top of mind for most retailers today, no matter their size, product category or any other variables. As such, Total Retail surveyed its audience with the goal of finding out what types of retail technology retailers are interested in (as well as investing in), what retail trends and digital trends they’re tracking, and their…

The Benefits of Retail Digital Signage
October 17, 2017 at 10:45 am

Eight out of 10 consumers have entered a store because of a digital sign catching their eye. With impressive engagement statistics like this, there's no denying that digital signage is the future of retail marketing. Yet, most retailers don’t know exactly how digital signage can benefit their store locations. To begin, retailers should consider the…

50 Best Tips of 2017
October 16, 2017 at 3:59 pm

A collection of the top tips featured in Total Retail’s magazine and e-newsletters this year, from content marketing to inventory management to merchandising, and much more.

How AI is Helping Answer 3 Critical Questions in Retail
October 12, 2017 at 10:17 am

Artificial Intelligence (AI) is noticeably making a difference in how we live and work. Search engines predict words and translate text, social media connects people, smart appliances respond to ambient conditions, and public transportation is becoming autonomous. Similarly, the retail industry is set to unleash fascinating possibilities by embracing AI. Imagine the retail value chain…

Estée Lauder Names Michael Smith SVP and CIO
October 11, 2017 at 5:37 pm

The Estée Lauder Companies has a new senior vice president and chief information officer. The company recently named Michael Smith to the role. He reports to Estée Lauder Executive Vice President and Chief Financial Officer Tracey Travis. Smith brings a mix of IT, commercial and functional experience to this leadership role. Using his experience, Smith…

Sephora Names Mary Beth Laughton EVP, US Omni Retail
October 11, 2017 at 2:13 pm

Beauty retailer Sephora has promoted Mary Beth Laughton to executive vice president of U.S. omni retail. Previously, Laughton was senior vice president of digital. “Mary Beth is a visionary and strategist with a deep understanding of how customers are evolving,” said Calvin McDonald, chief executive officer and president of Sephora Americas. “During her time at…

Connected Consumers Are Willing to Spend More
October 11, 2017 at 11:45 am

Despite the traditional retail industry being beset by online competitors and margin pressure, here’s a bit of good news from a recent Capgemini report: More than 80 percent of consumers are willing to pay more for a better experience. However, that same study found that while 75 percent of organizations believe themselves to be customer…

5 Ways to Build a Chatbot That Closes Sales for Your Brand
October 9, 2017 at 5:07 pm

Chatbots are increasingly being developed and used by innovative retail brands to do everything from recommending products, assisting with tracking purchases, providing customer service and disseminating key information. Here are the five most important chatbot development practices: 1. Deploy on messaging platforms. Chatbots can live wherever your brand has a digital presence, and the prevailing…

Costco Launches Same-Day Grocery Delivery
October 9, 2017 at 11:53 am

Costco announced last week that it's offering customers same-day grocery delivery. On Thursday, the company announced two new delivery options: two-day delivery for dry goods, and same-day delivery for orders that include fresh foods. The same-day service will be powered by grocery delivery company Instacart. The same-day delivery option, available in “most metropolitan areas,” lets…

Don’t Let Fraudulent Payments Be a Deterrent to E-Commerce Success
October 9, 2017 at 8:46 am

Is payment fraud getting you down? If so, it's easy to see why: 73 percent of companies were targets of payment fraud in 2015. Simply put, it's no longer a question of “if” your business will get targeted, but when and how hard. You can protect your business, prevent chargebacks and avoid the loss of…

U.S. CPG, Retail CEOs More Optimistic About Growth Than Global Peers, Study Shows
October 4, 2017 at 12:06 pm

An overwhelming majority (95 percent) of U.S. consumer goods and retail CEOs are confident about the growth outlook for the global economy, the industry and their companies over the next three years, despite potential technological risks, according to a recent survey by KPMG LLP, the U.S. audit, tax and advisory firm. In other parts of…

Speed (or a Lack Thereof) Kills: Why App Performance is a Priority for Target
October 3, 2017 at 1:20 pm

In a session last week at the Shop.org conference in Los Angeles, Grace Glenny, director of site merchandising at Target, discussed how the big-box chain is ensuring its mobile app is primed for performance — without sacrificing functionality — to give its customers the instantaneous shopping experiences they’ve come to expect. Target has recently shifted…

3 Takeaways From Shop.org
October 3, 2017 at 10:59 am

After chatting with and listening to retail executives at last week's Shop.org conference in Los Angeles, I left the event with the following three themes: 1. Amazon.com is a Behemoth, But We Have Brands and Communities The overriding sense I got listening to retailers at Shop.org is that while they understand that trying to compete…

Virtual Reality IRL at Shop.org
September 28, 2017 at 3:06 pm

The future is now. This thought went through my head several times this week at Shop.org in Los Angeles, especially when I was sampling some of the virtual reality (VR) immersive experiences that were on display on the trade show floor. The VR experiences I've demoed in the past have been proof of concepts designed…

Here’s What Millennials Really Want From Brands
September 28, 2017 at 10:00 am

Millennials, Generation Y, Echo Boomers, the Demand Generation — call them what you want, but this key group of over 75 million U.S. consumers is undoubtedly changing today’s shopping scene. Brands have been forced to evolve their omnichannel strategies as well as tailor their offerings and merchandising to millennials, since this demographic now has over $200 million in annual…

Retail Isn't Dead … But Digital Marketers Still Need to Adapt
September 28, 2017 at 10:00 am

Debates flare and facts fly when talking about brick-and-mortar retail. Some experts say it's reached its end. Within the past year alone, 18 retailers have declared bankruptcy. National brands from Ralph Lauren and BCBG Max Azria to Payless and Sears have closed thousands of stores across the United States. Others, however, say brick-and-mortar sales are…

Disney is Using Technology to Bring its Magic to Retail
September 27, 2017 at 2:14 pm

Disney has built its iconic brand on delivering magical experiences to consumers, from its theme parks to its entertainment business (movies, TV shows) to its licensed merchandise. The fourth division of the business, retail, was more challenged in accomplishing this goal. In a keynote presentation yesterday at the Shop.org conference in Los Angeles, Michael White,…