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Lucky Shoes Safeguards its Business With AlienVault
February 23, 2017 at 9:43 am

Lucky Shoes is a retailer with a long history. The company has been in business for almost 100 years, and started with one store. Lucky Shoes now operates four stores in its native Ohio, as well as selling its products at eight New Balance stores and two Stride Rite stores. As Lucky Shoes grew, so…

Advancing Digital Commerce by Empowering Internal Teams
February 23, 2017 at 8:50 am

As brands close hundreds of stores, retailers are investing in the digital experience and digital commerce to win customers over more than ever. However, it doesn’t come easy; a winning digital strategy must have the right combination of technology, content and features, all of which require an investment of time and resources. Those resources must…

How Gender Impacts Salary
February 22, 2017 at 12:05 pm

Our coverage of Total Retail’s first annual Salary Benchmark Report continues this week as we take a look at how gender affects salary within the retail industry. The Salary Benchmark Report was produced based upon the responses to an online survey that was sent to Total Retail’s audience over a two-week period last summer. Survey questions asked respondents about their salaries,…

Focusing on Individualization to Satisfy Today’s Digital Consumer
February 22, 2017 at 9:25 am

Today’s digital consumer no longer differentiates between channels. They expect a cohesive blend of online and in-store experiences, and will easily gravitate from one retailer to the next to satisfy their purchasing demands. The consumer now holds all of the cards in the shopping journey, leaving many retailers and branded manufacturers to ask the question…

Cosabella Doubles Email Subscription Base With AI
February 16, 2017 at 10:18 am

Consumers receive an average of 88 emails every day — sales, offers, coupons codes, etc. So, how does a retailer stand out in such a crowded space? For Cosabella, a luxury lingerie, sleepwear, swimwear and apparel company, artificial intelligence (AI) has helped. Cosabella is a 30-plus year-old, family-owned retailer with an Italian heritage. The company began working…

What’s Driving Artificial Intelligence? How AI Will Make Consumers Fall for Brands
February 15, 2017 at 9:58 am

Artificial intelligence (AI) is powering the next wave of customer experience. Virtual buying assistants, chatbots and voice-activated apps all are changing the way customers interact with brands. The future of e-commerce will look entirely different, and brands are taking steps now — big or small — to make this vision a reality. This is the…

Attention Retailers: Blockchain Technology Will Disrupt the Loyalty Industry as You Know it
February 15, 2017 at 9:35 am

More than 75 percent of U.S. adults participate in customer loyalty programs, including those offered by credit card companies, hotel chains and retailers. However, over 50 percent of loyalty-accumulated rewards are never redeemed. This poses a problem for retailers and merchants, as loyalty programs now result in account inactivity and low redemption rates. Which begs…

Pinterest Making it Easier to Shop Products in Photos
February 9, 2017 at 10:38 am

Pinterest recently announced a new feature that makes it easier for users to buy the items they see on the social network. “Shop the Look” lets users click on individual products in photos so they can buy them or, if they aren’t for sale, see similar items that are for sale on the platform. Brands can…

Artificial Intelligence and Retail: What to Expect
February 9, 2017 at 9:48 am

Many industry observers are expecting retailers to incorporate more artificial intelligence and machine learning technologies this year, as they look to improve their merchandising and marketing decision making. These decisions can involve pricing, online product content, product line reviews and personalization, and even efforts to improve mobile user experiences. Here’s a look at the ways…

Executives Share the Technology That Will Impact Retailers Most in 2017
February 8, 2017 at 4:27 pm

We're only a month into 2017, yet many retailers have made drastic changes to their businesses this year. Many of the changes involve implementing different types of technologies to better engage and service customers in a digital-first world. In the Winter 2017 issue of Total Retail, we asked our Editorial Advisory Board what they believed…

Walgreens CIO Leaving to Launch Marketing Startup
February 8, 2017 at 2:32 pm

Walgreens Boots Alliance CIO Abhi Dhar will be leaving the company next month to launch an online marketing startup for the retail sector. Dhar, who has led Walgreens’ digital transformation, will be CEO of the new startup. The startup is currently raising a seed-funding round to launch…

4 Best Practices When Switching to Omnichannel Marketing Automation
February 8, 2017 at 11:06 am

Omnichannel marketing is really about experiences. It’s achieved when a brand delivers a seamless experience to customers, regardless of the channel, device or context in which their interactions take place. While this united marketing front may seem like an unrealistic utopia, it’s really more of a critical requirement of tomorrow’s winning brands. Savvy marketers might…

Report Reveals What Shoppers Want From Your Mobile App
February 7, 2017 at 12:35 pm

Every day, shoppers carry tens of millions of mobile devices into brick-and-mortar stores. Retailers know they should deliver great experiences for their shoppers to use on mobile devices in-store, yet most lack the data on what shoppers really want in this regard. For this reason, DMI recently published its second annual Mobile In-Store Experience Shopper…

Retailers Need to Master Building Shopping Communities in 2017
February 7, 2017 at 9:19 am

Wow. A month into 2017 and The Limited and Wet Seal  are closing their doors forever. Hundreds of stores gone, thousands of jobs gone. The rest of the brick-and-mortar retailers panic and wonder whether they can slash prices and profit margins again. Many are throwing up their hands, muttering that it’s impossible to fight the…

Mobile Shopping Hits Critical Mass in 2017
February 1, 2017 at 10:49 am

You already know the rhetoric: the time to reach mobile customers is now. You've seen all the statistics about how fast the mobile channel is growing, but you also know that even doubling from 3 percent of the market to 6 percent still only represents 6 percent of the market. Perhaps you've grown skeptical of…

Starbucks Adds Voice Ordering to iPhone, Amazon Alexa
January 31, 2017 at 12:04 pm

On Monday, Starbucks announced that it had officially launched voice ordering capabilities within the company's mobile iOS app and Amazon's Alexa. The features build on the success Starbucks has had in getting more customers to place orders on their phones. Mobile order and pay represented 7 percent of transactions at U.S. company operated stores in the…

Digital Retail Road Map: Enhancing Customer Experience and Increasing Margins
January 31, 2017 at 10:34 am

Technologies like artificial intelligence, data analytics, sensors, interactive signage and mobile devices are enabling digital retail, both online and in-store. They're driving a fast transformation of fortunes in the retail industry. As a result, consumers are adopting new ways of engaging, transacting and delivering wholeheartedly. Digital leaders like and Wayfair are forcing the rest…

Target Creating its Own Mobile Payment System
January 25, 2017 at 10:14 am

Looks like consumers will have another mobile wallet option to choose from when shopping at Target. The big-box retailer announced this week that it will launch its own mobile payment system later this year, giving customers the ability to pay for purchases with the swipe of their phones. Recode reports it's unclear if Target will add…

Virtual and Augmented Reality Become Retail Reality at NRF Big Show
January 24, 2017 at 10:52 am

Primarily driven by the ubiquitous presence of mobile devices, today's retail experiences are becoming less "place-specific" and more driven by an individual shopper's context — i.e., wherever and whenever they choose to focus and shop. Technology advancements continue to drive alignment across all retail touchpoints, and this year’s National Retail Federation (NRF) Big Show introduced…

Top Women in Retail 2017: Jennifer Hyman, CEO and Co-Founder, Rent the Runway
January 23, 2017 at 4:32 pm

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Jennifer Hyman, CEO and Co-Founder of Rent the Runway.