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Rebecca Minkoff Launches Program to Fund Retail Tech
January 18, 2017 at 4:25 pm

Rebecca Minkoff will launch a program to fund retail technology companies with venture capital firm Quotidian Ventures to identify new tech talent — a move aimed at nurturing the kind of startups and tech enterprises that enabled Minkoff to create the Rebecca Minkoff connected flagship stores in early 2015. The announcement was made at the National…

An Inside Look at Target's Technology Evolution
January 17, 2017 at 10:20 am

For traditional brick-and-mortar retailers like Target, shifting consumer behavior to more online shopping has caused them to have to re-evaluate their business models. No longer can stores be the single point of interaction between retailers and customers. Leveraging technology to meet the needs of today's digitally savvy consumers has become essential to retail success. In…

Under Armour's 'Single Customer View' Strategy
January 17, 2017 at 8:50 am

Under Armour’s brand mission is “to make all athletes better.” To Under Armour, athletes can be kids playing T-ball, student athletes in college, professional athletes or the everyday human trying to better himself or herself. The brand wants to empower athletes to be their best. For starters, Under Armour acquired nutrition and fitness tracking app…

How Retailers Can Use Data Onboarding to Improve Marketing Efforts
January 16, 2017 at 8:37 am

As email, postal and other marketing channels flood consumers with messaging, retailers struggle to meet the highly complex expectations of their hyperconnected customers. Today's consumers demand more personalized, optimized and unique shopping experiences. While the process known as data onboarding isn't new, it's still growing in popularity within the world of retail. Data onboarding enables…

Turn Useless Reports Into Actionable Data
January 16, 2017 at 8:00 am

Retailers collect a massive amount of data every day. That data gets turned into reports, which are distributed throughout different branches of the company, including store associates. However, do those store associates know what to do with all the reports sent to them? Most of the time the answer is “no.” In the session “Prescriptive…

Retailers Can Learn From How Trump Won
January 13, 2017 at 10:36 am

Heather Fletcher, my colleague at Target Marketing (sister publication of Total Retail), wrote a very interesting article yesterday that examined how President-elect Trump won the election by leveraging some tried-and-true marketing strategies — namely, data modeling, multivariate testing and targeted social media marketing. (Click here to read the full article.) Heather's article got me to…

Beacons Abound in 2017: Will You Keep Up?
January 13, 2017 at 10:10 am

We’re living in a world bursting with new technology. While exciting, it can also be overwhelming. How can consumers have fun, productive shopping experiences when they’re bombarded with messaging that’s often irrelevant to what they really want? Luckily, at the same time, we’re seeing the proliferation of beacon technology. Giants Apple and IBM have announced a joint…

3 Ways to Optimize Web Performance in 2017
January 12, 2017 at 11:55 am

There’s no arguing that a prominent web presence is crucial to the success of a retail business, but what’s more important is placing focus on a website’s performance. Customers have come to expect a quality online experience, which often comes down to the basic function of a brand’s site. Global IP traffic will increase nearly…

3 Questions to Consider Before Vertically Integrating Your Brand
January 5, 2017 at 10:02 am

If Italian eyewear brand Luxottica — which controls 80 percent of the frames and sunglasses market — is an 800-pound gorilla, then Warby Parker is a chimpanzee: lean, agile and smart enough to shake things up. Where did Warby Parker Co-Founder Neil Blumenthal get the gusto to take on the incumbent ape? Before starting Warby…

How Retailers Can Leverage Location-Based Marketing in 2017
January 4, 2017 at 10:42 am

There are many exciting facets of mobile that open up worlds of opportunity for customer and business expansion for retailers. And while mobile marketing is still just scratching the surface, one strategy is sure to become more in focus for retailers in 2017: location-targeted marketing. What is Location-Based Marketing? It sounds like something from the…

How DSW is Using Chatbots for Personalization
December 29, 2016 at 2:55 pm

In 2016, we saw retailers begin to experiment with chatbots. Customers could place orders or contact customer service through the use of this technology. The rise in chatbot popularity became clear when Facebook Messenger announced it would be integrating with retailers to allow consumers to make purchases right in the platform. Now Narvar, a software-as-a-service…

What Snapchat's Newest Purchase Means for Retailers
December 28, 2016 at 9:37 am

The owner of Snapchat, Snap Inc., has acquired Israeli augmented reality (AR) start-up Cimagine Media for a reported $30 to $40 million, according to CNBC. Retailers should be intrigued by this acquisition because Cimagine Media makes software that allows businesses or consumers to visualize what an item might look like in their environment. Snapchat already…

Changes in Corporate Culture the Key to Delivering Great Customer Experiences
December 23, 2016 at 10:52 am

The legendary Steve Jobs once said, “get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” This can, by and large, be taken as a mantra by corporate organizations looking to deliver great customer experiences in the 21st century. A lot of people interpret…

Steps to Secure Your Website With a SSL Certificate
December 22, 2016 at 10:33 am

To protect your customers’ data on your website, you'll need a SSL certificate. SSL or “secure sockets layer” technology encrypts all communication between web browsers and website servers. Many users are now familiar with the small green “lock” symbol that appears in their browser address bar when a site is protected by SSL and uses…

Mobile Wallet Offers Strategic Opportunity This Holiday Season
December 22, 2016 at 9:39 am

Research shows only 27 percent of U.S. consumers start holiday shopping in December. Some may have their shopping complete, but there are plenty of others getting gifts in these few days before the Christmas holiday. While some brands may worry that they've missed the biggest holiday shopping window to attract customers, a new mobile channel has emerged…

CPG Brands: Stop Creating Hurdles to Conversion
December 20, 2016 at 9:55 am

Many consumer packaged good (CPG) brands are making the same mistake every day. They spend huge amounts of time and money developing fantastic marketing on digital channels that has little chance to convert because the path to do so requires way too much work — e.g., either stopping what they're doing to go buy online now, or trying to remember the product the next time they're in a store (which is becoming less and less frequent).

Robots Offer a New Opportunity to Secure the Future of Brick-and-Mortar
December 16, 2016 at 9:49 am

Digital has touched all aspects of our lives, from the way we work and communicate to how we shop. The sweeping effects of e-commerce, with online sales estimated to reach $523 billion in the U.S. by 2020, mean that the retail sector is at the center of digital transformation. Brick-and-mortar stores have experienced the tremors…

Amazon Completes First Drone Delivery
December 15, 2016 at 10:08 am

Three years after revealed plans to deliver packages by drone, the company has successfully done it. On Dec. 7 in Cambridge, England, a drone-powered delivery was completed — it took 13 minutes from order to delivery. The drone departed from a custom-built fulfillment center nearby. Total Retail’s Take: Some thought Jeff Bezos’ plans to…

What Retailers Need to Consider Before Using Chatbots
December 13, 2016 at 9:20 am

The retail industry has never been as competitive — or as fragmented — as it is today. With consumers’ attention increasingly being split between multiple channels, retailers are in need of new ways to reach shoppers wherever they are. However, it’s not enough to reach a shopper in the right channel with any message. Retailers…

Scrolling Through a Winter Wonderland: Creating Meaningful Digital Holiday Experiences
December 13, 2016 at 9:19 am

As retailers enter the final stages of their 2016 holiday marketing campaigns, the stakes have never been higher. For the first time, this year’s holiday spending is projected to surpass $1 trillion, with online sales expected to increase by $14 billion over the same period last year. In fact, this holiday season will demonstrate just…