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The 2017 Retail Technology Report: An Analysis of Trends, Buying Behaviors and Future Opportunities
October 17, 2017 at 5:42 pm

To get a better understanding of retailers’ current and future technology strategies and needs, as well as their internal processes for evaluating and purchasing technology, Total Retail surveyed its audience in August. We wanted to know what are the technologies they’re currently using; how spending on those technologies will change in the next 12 months;…

Small Screen, Big Content: Make Mobile Count!
October 17, 2017 at 1:20 pm

More and more, shoppers are choosing to discover and purchase products on their smartphones and tablets. But while mobile users are keenly different, their expectations for online shopping are just as high. This ebook outlines the mobile shopper journey, options for mobile web design, and six tips for mobile content that converts.

Ring Up Holiday Sales with Immersive Content
October 17, 2017 at 1:16 pm

Holiday shopping no longer revolves around just Black Friday and Cyber Monday. To capture their fair share of wallet, retailers must be creative and provide unique, interactive ecommerce experiences on a regular basis throughout the holidays. Learn about shifting consumer expectations, common content challenges, and best practices in this ebook.

Rich Content Survey: A Land of Opportunity
October 17, 2017 at 11:31 am

New research shows that online retailers see rich content as a top priority: They're evolving their content strategies to incorporate rich media and non-grid content, and they're identifying new ways to produce this content. Download the report to learn the findings of this 2017 retailer survey on content + commerce.

The Benefits of Retail Digital Signage
October 17, 2017 at 10:45 am

Eight out of 10 consumers have entered a store because of a digital sign catching their eye. With impressive engagement statistics like this, there's no denying that digital signage is the future of retail marketing. Yet, most retailers don’t know exactly how digital signage can benefit their store locations. To begin, retailers should consider the…

How Kate Spade Uses Content to Clearly Communicate its Brand Message
October 17, 2017 at 10:31 am

When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…

American Express Merchant Fee Case Going to the Supreme Court
October 17, 2017 at 10:28 am

The U.S. Supreme Court accepted a case that could roil the credit card business, agreeing Monday to consider reviving government allegations that American Express Co. thwarts competition by prohibiting merchants from steering customers to cards with lower fees. A federal appeals court had thrown out the lawsuit, saying the U.S. government and 11 states failed to…

Nordstrom Puts Plans to Go Private on Hold
October 17, 2017 at 9:55 am

The family behind the 116-year-old Nordstrom retail chain is shelving its efforts to go private until after the holiday season, the company said Monday. The high-end Seattle-based brand, which has 360 stores across North America, is facing the same economic pressures and competition from e-commerce as other brick-and-mortar retailers. Although family members have been tight-lipped about…

Brand Uptime, Customer Experience and Retail Success
October 16, 2017 at 7:22 pm

The last few years have seen retail move through some dramatic and unexpected changes, and the fun is far from over. The transforming retail landscape is largely a result of disruptive and unprecedented business decisions (like Amazon acquiring Whole Foods, Walmart acquiring Jet.com), along with maturing technology (Internet of Things, artificial intelligence, etc.). The one…

Inside the Minds of E-Commerce Execs: US Edition
October 16, 2017 at 4:27 pm

U.S. e-commerce retailers are a confident, enthusiastic group. The most driven of the five countries we surveyed, they’re excited about the potential of new strategies and technologies like dynamic pricing, one-click payment options, and equipping in-store sales associates with tablets for real-time product information. One area where U.S. retailers could be missing an opportunity: 51 percent lack a dedicated mobile strategy, despite 95 percent claiming that mobile commerce is either critical or important to the future of their brand. U.S. retailers should continue to reach past the boundaries of innovation, but remember to keep the consumer experience top of mind.

50 Best Tips of 2017
October 16, 2017 at 3:59 pm

A collection of the top tips featured in Total Retail’s magazine and e-newsletters this year, from content marketing to inventory management to merchandising, and much more.

The Holiday Shopping Season Starts Sooner Than You Think … And the Clock is Ticking
October 16, 2017 at 3:20 pm

It’s 2017 holiday shopping forecast time, and as frightening as that sounds before all the pumpkins have been carved, it's a fact that consumers are starting their holiday shopping earlier than ever before. And with e-commerce sales rising 17.8 percent during the 2016 holiday season and 2017 projections showing a 15.8 percent increase, finalizing a solid strategy a bit earlier this year is a wise move. Consumers can now find the best deals as soon as they become available and holiday shoppers no longer have to travel from store to store — they simply swipe from site to site on their smartphones. Savvy retailers that prepare sooner, understand the consumer mind-set and know the deal breakers will be the ones that unwrap the greatest gift of Q4 — sales growth. Read on to learn how you too can profit, according to a recent study by Pepperjam.

Retailers Using Mobile to Make BFFs
October 16, 2017 at 3:00 pm

Now that we’re well into the second half of the year, many retailers are beginning to formulate their marketing plans for 2018. In particular, I’ve observed two approaches take shape that I think retailers can immediately act on that will have a major impact in retail marketing next year. First, in a time of stagnating app usage, it’s critical that retailers implement more of a cross-channel mobile marketing approach to engage customers. Second, the ability to use big data to improve customer experiences is finally close to becoming reality. However, brands must achieve the right balance in what data they request from customers and the enriched experiences they offer in return.

Rent the Runway Expands Fashion Subscription Service
October 16, 2017 at 1:24 pm

Rent the Runway (RTR) is adding a membership option that costs less than $100 per month in an effort to make its fashion subscription service accessible to more shoppers. The New York-based clothing service partners with more than 500 brands and lets women rent pieces from its website and five physical locations either on a…

Amazon Getting Into the Sportswear Business
October 16, 2017 at 10:32 am

Amazon.com is tapping some of the biggest athletic apparel suppliers in existence to enter into the private-label sportswear industry, according to a report in Bloomberg. Makalot Industrial Co., a Taiwanese vendor that produces clothing for Gap Inc., Uniqlo and Kohl’s, is making apparel for the Amazon line, a person with knowledge of the arrangement told…