This report will give you a head-start on trends, behaviors and buying power of the back-to-school crowd. Use this insight to quickly improve your site’s conversion rate and effectiveness by understanding your shoppers’ motives, make buyers out of visitors, and pave the way for back-to-school consumers to finish their shopping seamlessly on your site.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Some retail marketers feel that variable print is complicated, not realizing that the same technology they are comfortable with leveraging to create variable digital impressions is the same technology used for creating variable digital print (variable direct mail). Compu-Mail shows how easy it is to personalize both online and offline efforts.
Data and personalization is at the heart of any digital or print campaign. Customers demand relevance and your competitors are trying to give it to them, but the reality is they are not yet effective at it. Compu-Mail shows how understanding your customers and delivering relevant content and offers can be your strongest point of differentiation.
The primary focus at every retail marketing trade show today is on getting more intimate with customers to provide a great shopping experience and develop loyal relationships. Compu-Mail shows how variable data messaging can be leveraged in direct mail for more personalized communications, better response, and increased customer lifetime value.
What's the best format for your direct mail campaign? Compu-Mail examined several popular mailing formats and unfolded the pros, cons, best uses, and stats on effectiveness for each.
Unlikely or unforeseen competitors continue to disrupt industries at an exponential pace. The innovation disruptors bring requires a key strategy: Put the customer at the center of your business and deliver great experiences to them. Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
In today’s constantly changing world of retail, it’s safe to say that vendors live or die by their buyer. Because of this, it's critical that you're able to anticipate and exceed your buyers’ expectations. We interviewed a variety of buyers from some of North America’s largest retailers, and asked them to share their views on what makes a great vendor. However, the fun part was actually having buyers describe their pet peeves and some of their worst experiences with vendors.
The email prospecting ecosystem is a closed-looped continuity email program focusing on customer acquisition. Multiple messages are sent in multiple waves meant to deliver relevance, generate response and to foster continuous improvements. You, the marketer, maintain total control over the entire process by selecting the targeted audience!
In this e-book, we will discuss the areas that could be causing your recognition program to fail and things that you can do to bring the program back to its original glory.
This is a ContentSquare study on how users perceive the experiences designed by brands in the ‘mobile-first’ age.
Tips & Tricks to optimize user journeys on fashion websites.
To wow Generation Z, and woo them into conversion, brands will need to elevate the digital experience they offer to meet these tech natives’ scrupulous expectations.