Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

E-Commerce

ADA and Web Accessibility: Legally Required or Best Practice?

Accessibility seems to be the wild, wild west of the World Wide Web ... and it's not going to get better anytime soon. There's a significant legal gray area as to whether e-commerce websites fall under the Americans with Disabilities Act, and decisions are being made in court. Get the report to learn more about this important issue!

Learn More

E-Commerce

Ebook: 5 Tips for Content That Converts

You've invested time and money into creating rich visual content for your ecommerce site. But is it really converting your visitors into customers and driving revenue? Only 6% of today's online retailers see conversion rates higher than 10%, with most hovering between 1% and 3%. Get 5 key tips for creating content that actually converts!

Learn More

Content Marketing

Content Priorities for Online Retailers

Eighty-one percent of online retailers say that content is a priority, but most lack the time and resources to create the rich media content that customers love. What's more, the industry lacks significant data on the nuances of content. We surveyed leading e-commerce retailers to uncover how they prioritize, create, and publish interactive content experiences.

Learn More

Marketing

Driving Shopper Engagement Through Digital Technology

Digital shopping has gone from a trend to a way of life. This, our sixth annual Digital Study, shows a dramatic rise in digital shopping, with almost 70% of the U.S. taking part in this now mainstream activity. In the past year, we have seen increases in the use of digital and social tools in almost every category.

Learn More

Customer Data

25 Must Haves to Supercharge Your Customer Experience

As the complexity of technology and the sophistication of consumers grow exponentially, having the ability to identify and understand customers in order to personalize their engagements with your brand is critical. This guide is meant to serve as a roadmap to help your organization develop enhanced customer engagements and experiences.

Learn More