More and more, shoppers are choosing to discover and purchase products on their smartphones and tablets. But while mobile users are keenly different, their expectations for online shopping are just as high. This ebook outlines the mobile shopper journey, options for mobile web design, and six tips for mobile content that converts.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Holiday shopping no longer revolves around just Black Friday and Cyber Monday. To capture their fair share of wallet, retailers must be creative and provide unique, interactive ecommerce experiences on a regular basis throughout the holidays. Learn about shifting consumer expectations, common content challenges, and best practices in this ebook.
New research shows that online retailers see rich content as a top priority: They're evolving their content strategies to incorporate rich media and non-grid content, and they're identifying new ways to produce this content. Download the report to learn the findings of this 2017 retailer survey on content + commerce.
In Q3 2017, SLI Systems found expectations for increased online revenues steadily increasing year-over-year, brick-and-mortar forecasts upbeat, but geographic expansion plans waning. In addition, many retailers have concrete AI plans for the next 12 months, yet VR/AR, voice-activated apps and virtual buying assistants remain elusive. Lastly, the study found customer experience taking second place among top priorities for the first time — trailing only replatforming as the top initiative in Q3. The full report is available for download.
This new whitepaper from internet service provider Plusnet seeks to understand the ways in which retail will change in the future. Focusing on how faster and more widely available internet connections will change e-commerce, retail destinations and mobile, this study looks at the Internet of Things, intelligent shopping, artificial intelligence and more. The study features insights from industry experts from across the retail and digital spectrum, with CEOs, inventors and a host of marketing, e-commerce and web design experts offering their predictions on how the future of the internet will influence retail.
As virtually all consumer product manufacturers and brand owners by now realize, the world is becoming increasingly e-commerce driven. While this paradigm shift has ushered in numerous opportunities for businesses, it also presents significant challenges. One of the most significant challenges businesses face in this environment is how to effectively enforce minimum advertised price (MAP) policies and uphold brand value in the face of a constant assault from diverters and unauthorized marketplace sellers advertising their products at prices that harm brands. What's becoming clearer each day is that even the most iconic brands must act swiftly and aggressively to preserve downstream sales and overall brand integrity.
We surveyed over 200 business executives, data analysts and business analysts, collected their responses, analyzed the data, and are sharing with you our findings. We hope this report helps build a business case for implementing or investing in location intelligence (LI) within your organization, whether you’re new to LI, planning to adopt new practices or software, or already have infrastructure in place that you're looking to optimize. Overwhelmingly, our data shows that businesses executives and data practitioners see LI as critical to their organization’s success, and even more critical over the next three years. To stay relevant in a rapidly changing market, they will have to overcome many challenges that are keeping their businesses from fully realizing the potential and practical applications of LI.
This new benchmark report measures the impact digital malware has on e-commerce retailers. The data in the report is drawn from Namogoo’s monitoring of 500 million website sessions across a range of industries over a six-month period (January 2017 –June 2017). The report outlines the current infection rate of consumer machines, the rate of infected online sessions, causes for fluctuation, and guidance on how online businesses can protect the customer journey and win back lost revenue.
When insights-driven retailers design offers or promotions, analytics play a big role in their strategy. 1010data has developed a useful guide on promotional analytics with detailed examples that show how to use your own promotional data to drive more trips, larger baskets, and increased store margin.
Lost orders and merchandise returns are part of the game for eCommerce but they are costly. Learn how a top 10 eTailer significantly reduced charge-backs and returns while improving overall customer satisfaction.
This report will give you a head-start on trends, behaviors and buying power of the back-to-school crowd. Use this insight to quickly improve your site’s conversion rate and effectiveness by understanding your shoppers’ motives, make buyers out of visitors, and pave the way for back-to-school consumers to finish their shopping seamlessly on your site.
Some retail marketers feel that variable print is complicated, not realizing that the same technology they are comfortable with leveraging to create variable digital impressions is the same technology used for creating variable digital print (variable direct mail). Compu-Mail shows how easy it is to personalize both online and offline efforts.