Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

Customer Service

Astound Commerce's 20th Annual Mystery Shopping Survey Recognizes the Top 7 Retailers for Customer Service

The 20th Annual Mystery Shopping Study, by Astound Commerce, recognizes seven retailers which excel in customer service through an assessment of “must have” website features and behavior based on engagement with available touchpoints. The winning merchants scored highest in four critical areas, including visibility, overall customer service, speed of delivery and efficiency of checkout. The results indicate an investment in customer service will reap rewards for retailers through elevated shopper satisfaction, giving a boost to the bottom line.

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Mobile Commerce

State of Mobile Commerce Search 2016

The Unbxd State of Mobile Commerce Search report analyzed site search behavior of mobile shoppers across 500 million sessions to understand what factors are holding mobile back, and leading to 63 percent lower conversions compared to desktop.

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Augmented Reality

How Augmented Reality Will Change Online Shopping

More and more consumers are turning to shopping online, forgoing their trip to brick-and-mortar stores. The challenge for retailers is creating a cohesive omnichannel experience that engages not only online but also in-store shoppers. The solution lies in technology like augmented reality (AR), which allows retailers to offer a more personal, interactive experience that changes how we shop. This infographic by Augment offers a good look at how AR is positioned to be the next big tech advancement in retail.

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Data Security

SonicWall Annual Threat Report Highlights Advances Made by Both Security Professionals and Cyber Criminals

According to the 2017 SonicWall Annual Threat Report, 2016 could be considered a highly successful year from the perspective of both security professionals and cyber criminals. Unlike in years past, SonicWall saw the volume of unique malware samples collected fall to 60 million compared with 64 million in 2015, a 6.25 percent decrease. Total malware attack attempts dropped for the first time in years to 7.87 billion from 8.19 billion in 2015. However, cyber criminals garnered quick payoffs from ransomware: attacks grew by 167 times year-over-year. Read the full report to learn more about the 2016 threat landscape, predictions for 2017 and best practices for an effective security program.

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Behavioral Retargeting

New Kibo Research: The 2017 Consumer Trends Report

As a follow up to Kibo’s Consumer Trends Report from last year, the 2017 edition sheds more light on the customer and helps demystify the kind of technology needed to provide shoppers with the experiences they want. Many organizations have omnichannel plans or implementations in progress, and this year’s report explores the pulse of consumer trends to help business decision makers determine and understand how to best move forward with omnichannel initiatives as they head into 2017.

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Customer Acquisition

Let’s Get Growing: Expand Your Reach and Deepen Customer Engagement

We've gone from walking the streets of busy bazaars, shopping at general stores, congregating at malls, thumbing through mail-order catalogs to making purchases online and even using our mobile phones. There have never been more ways to sell to customers. However, with so many options it's also more challenging than ever to determine the right strategies for expanding reach and deepening customer engagement.

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In-Store Technology

Commerce Disrupted: The New Retail Reality

Let’s go on a journey exploring disruptive ideas that are moving commerce in new directions, sometimes driven by advances in technology, sometimes driven by customer demands. From the transformation of traditional sales channels to the rise of new technologies and on-demand, custom everything, we'll look at innovations retailers must embrace to get ahead of the curve.

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Merchandising

New Data on How Brands and Retailers Are Tackling Distributed Commerce

Salsify surveyed e-commerce executives at 250 brands and retailers and found that distributed commerce blurs the lines between in-store and online shopping, and a consistent and comprehensive experience, regardless of channel, is key to winning the sale. In the end, product content proves the tipping point for consumers. Keeping up with that demand for content and serving it to consumers in compelling and consistent ways across all of the relevant channels is a daunting task. How are brands and retailers meeting this demand for consistent content?

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Social Commerce

Holiday Shopping Report

Fizziology analyzed Twitter conversations from more than 1.6 million unique users who were talking about various department stores during the holiday shopping season. Measuring conversations occurring around five major department stores allowed Fizziology to determine key audience groups, shifts in audience from 2015 to 2016, and insights into gift card and exchange-focused conversation.

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