Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.

Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.


The Future of Retail and How to Build a Digital-First Roadmap to Growth

We’re living in a new era in retail. Anything can be purchased anywhere, at any time. We've entered an age when advanced communication technology, once the exclusive privilege of large, wealthy companies, is available to anyone. E-commerce has rewritten the rules of buying and selling, and every merchant needs to know how to negotiate the landscape. Matt Bertulli has devised the essential e-commerce playbook for retail startups as well as established B-to-B and B-to-C retailers, providing step-by-step solutions to help you plan, build and grow a profitable retail business.

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Social Media Marketing

Most Facebook Users Don’t Mind Ads, New Study Shows

In a recent survey, 54.6 percent of respondents reported feeling either positive or indifferent to ads on Facebook. In addition, users who clicked on an ad were three times more likely to make a purchase than those who don’t click. The Facebook platform now hosts 5 million advertisers, and this report indicates why it’s prime time for retailers to invest in Facebook ads.

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Total Retail's Top 100 Omnichannel Retailers

In its first ever ranking of 100 publicly traded retailers by their omnichannel capabilities, Total Retail, in conjunction with Radial, a leading omnichannel commerce technology and operations provider, offer a blueprint for brands on how to deliver the seamless, quick and enjoyable customer experiences that today’s digitally savvy consumers demand.

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Customer Service

Astound Commerce's 20th Annual Mystery Shopping Survey Recognizes the Top 7 Retailers for Customer Service

The 20th Annual Mystery Shopping Study, by Astound Commerce, recognizes seven retailers which excel in customer service through an assessment of “must have” website features and behavior based on engagement with available touchpoints. The winning merchants scored highest in four critical areas, including visibility, overall customer service, speed of delivery and efficiency of checkout. The results indicate an investment in customer service will reap rewards for retailers through elevated shopper satisfaction, giving a boost to the bottom line.

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Mobile Commerce

State of Mobile Commerce Search 2016

The Unbxd State of Mobile Commerce Search report analyzed site search behavior of mobile shoppers across 500 million sessions to understand what factors are holding mobile back, and leading to 63 percent lower conversions compared to desktop.

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Augmented Reality

How Augmented Reality Will Change Online Shopping

More and more consumers are turning to shopping online, forgoing their trip to brick-and-mortar stores. The challenge for retailers is creating a cohesive omnichannel experience that engages not only online but also in-store shoppers. The solution lies in technology like augmented reality (AR), which allows retailers to offer a more personal, interactive experience that changes how we shop. This infographic by Augment offers a good look at how AR is positioned to be the next big tech advancement in retail.

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Data Security

SonicWall Annual Threat Report Highlights Advances Made by Both Security Professionals and Cyber Criminals

According to the 2017 SonicWall Annual Threat Report, 2016 could be considered a highly successful year from the perspective of both security professionals and cyber criminals. Unlike in years past, SonicWall saw the volume of unique malware samples collected fall to 60 million compared with 64 million in 2015, a 6.25 percent decrease. Total malware attack attempts dropped for the first time in years to 7.87 billion from 8.19 billion in 2015. However, cyber criminals garnered quick payoffs from ransomware: attacks grew by 167 times year-over-year. Read the full report to learn more about the 2016 threat landscape, predictions for 2017 and best practices for an effective security program.

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Behavioral Retargeting

New Kibo Research: The 2017 Consumer Trends Report

As a follow up to Kibo’s Consumer Trends Report from last year, the 2017 edition sheds more light on the customer and helps demystify the kind of technology needed to provide shoppers with the experiences they want. Many organizations have omnichannel plans or implementations in progress, and this year’s report explores the pulse of consumer trends to help business decision makers determine and understand how to best move forward with omnichannel initiatives as they head into 2017.

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Customer Acquisition

Let’s Get Growing: Expand Your Reach and Deepen Customer Engagement

We've gone from walking the streets of busy bazaars, shopping at general stores, congregating at malls, thumbing through mail-order catalogs to making purchases online and even using our mobile phones. There have never been more ways to sell to customers. However, with so many options it's also more challenging than ever to determine the right strategies for expanding reach and deepening customer engagement.

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