Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

Retail Stores

The Democratization of Retail

Hubba, the largest commerce community for the most forward-thinking buyers and creative brands to grow their business, released a whitepaper and infographic that showcase the new opportunities for the next generation of retail.

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E-Commerce

ADA and Web Accessibility: Legally Required or Best Practice?

Accessibility seems to be the wild, wild west of the World Wide Web ... and it's not going to get better anytime soon. There's a significant legal gray area as to whether e-commerce websites fall under the Americans with Disabilities Act, and decisions are being made in court. Get the report to learn more about this important issue!

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Marketing

Debunking the Millennial Myth

In a recent segmentation of U.S. shoppers, LoyaltyOne Global Solutions explored the types of shopper personas that emerge when we exclude demographic differences like age and gender and concentrate solely on behavioral data. What was discovered was illuminating, if not a little surprising: beyond age, so-called millennials are far from being one cohesive group at all. In fact, they fall into a multiplicity of groups with a variety of shopping preferences and attitudes.

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Mobile Marketing

104 Facts You Don't Know About Mobile Marketing

Mobile has become the tool of choice even when there's a desktop computer around. Seventy-seven percent of mobile searches are made with a desktop in close proximity, which tells us a lot about users’ habits. This is great, but you probably want to know how it affects sales. Studies have estimated 70 percent of searches on mobile devices are followed up with an action within an hour. Mobile users mean business, so it makes sense to invest a lot of time and effort into your mobile search strategy, which WebsiteBuilder.org can help you do. Right now mobile accounts for 52 percent of paid clicks, but that should continue to grow in the future.

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E-Commerce

2017 Google Shopping Benchmarks Report

Google Shopping ads have never been more conspicuous to customers — or more successful for retailers. Get the full scoop and see how your Shopping campaigns stack up by downloading Sidecar’s 2017 Google Shopping Benchmarks Report.

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Analytics

2017 Consumer Digital Usage and Behavior Study

In our second year of the Consumer Digital Usage and Behavior Study, we return to the conversation with new data and insights into how consumers interact with and think about the email messages they receive. This year, we also asked in-depth questions around how consumers think about privacy and security.

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E-Commerce

SLI Systems’ E-Commerce Performance Indicators and Confidence Report

Online retailing continues to prove its resilience with strong growth year after year. The opportunities for e-commerce have never been greater. At the same time, consumer expectations for relevance, price and fulfillment speed, among other issues, make competition fierce for online and multichannel merchants of all sizes, in all regions. In its inaugural EPIC Report, SLI Systems provides e-commerce industry survey findings from more than 200 e-commerce professionals around the globe.

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