Hubba, the largest commerce community for the most forward-thinking buyers and creative brands to grow their business, released a whitepaper and infographic that showcase the new opportunities for the next generation of retail.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing
Robert Glazer's new book, "Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing," will give you an eye-opening, behind-the-scenes look at the affiliate (performance) marketing industry.
Accessibility seems to be the wild, wild west of the World Wide Web ... and it's not going to get better anytime soon. There's a significant legal gray area as to whether e-commerce websites fall under the Americans with Disabilities Act, and decisions are being made in court. Get the report to learn more about this important issue!
In a recent segmentation of U.S. shoppers, LoyaltyOne Global Solutions explored the types of shopper personas that emerge when we exclude demographic differences like age and gender and concentrate solely on behavioral data. What was discovered was illuminating, if not a little surprising: beyond age, so-called millennials are far from being one cohesive group at all. In fact, they fall into a multiplicity of groups with a variety of shopping preferences and attitudes.
Mobile has become the tool of choice even when there's a desktop computer around. Seventy-seven percent of mobile searches are made with a desktop in close proximity, which tells us a lot about users’ habits. This is great, but you probably want to know how it affects sales. Studies have estimated 70 percent of searches on mobile devices are followed up with an action within an hour. Mobile users mean business, so it makes sense to invest a lot of time and effort into your mobile search strategy, which WebsiteBuilder.org can help you do. Right now mobile accounts for 52 percent of paid clicks, but that should continue to grow in the future.
Google Shopping ads have never been more conspicuous to customers — or more successful for retailers. Get the full scoop and see how your Shopping campaigns stack up by downloading Sidecar’s 2017 Google Shopping Benchmarks Report.
In our second year of the Consumer Digital Usage and Behavior Study, we return to the conversation with new data and insights into how consumers interact with and think about the email messages they receive. This year, we also asked in-depth questions around how consumers think about privacy and security.
2017 Mobile Loyalty Report: How Brands Are Bridging the Technology Gap to Meet Consumer Demand For Loyalty Programs
Our 2016 Mobile Loyalty Report highlighted a consumer appetite for mobile technology that brands had not yet satisfied. But have brands made progress closing this gap?
The emergence of a wide generational gap points to a very different view on discounts when comparing the Baby Boomer and the Millennial generations — the two largest generations with the greatest spending power.
Online retailing continues to prove its resilience with strong growth year after year. The opportunities for e-commerce have never been greater. At the same time, consumer expectations for relevance, price and fulfillment speed, among other issues, make competition fierce for online and multichannel merchants of all sizes, in all regions. In its inaugural EPIC Report, SLI Systems provides e-commerce industry survey findings from more than 200 e-commerce professionals around the globe.
New digital techniques independent retailers can use now to compete better, grow faster and work smarter, by Jennie Gilbert and James Kane, Jr. (Retailer Web Services, March 2017).
The study, commissioned by Mirakl and SAP Hybris, evaluates the current state of B-to-B manufacturers’ adoption of hosted online marketplaces and the associated benefits.