Disruptors are reshaping consumer behavior. In response, retailers are stepping up their game. In our analysis, we examine six closely intertwined strategies retailers are using to stave off disruption and better attract and retain today’s mercurial shoppers. The underlying theme of these strategies: to create an immersive, seamless, brand-defining experience for consumers across all channels, one that will keep them coming back.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
In direct mail design, a similar “what you see is what you get” principle induces reader response. These three tips from direct mail design experts offer insight into how to appeal to your readers and create response-driven designs.
Over the years, successful direct mailers have learned this lesson well. They know that they can’t mail just once and pray for great results. They have to create multiple mailings that make money over time. But printing costs are high and postage these days is murder. How should you go about handling your remailing efforts?
There are so many reasons why your customer wants to break it off. It’s not them, its you. You didn’t have their size, the website wasn’t loading fast enough, there was no obvious pricing page… the reasons for heartbreak are numerous. The following tools are built with churn in mind, so you never have to feel that heartbreak again.
Building your own brand, being laser-focused on your customers and profitably delivering exceptional consumer experiences are essential in a world where Amazon.com sets the table stakes. Download our field guide to learn the five steps to e-commerce success in the age of Amazon so you can meet consumers’ expectations, boost sales and improve their loyalty.