RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, released a new study titled “How Retailers Are Adapting to New and Evolving Mobile Marketing.” Two hundred marketing decision-makers in retail organizations participated in the study, showcasing a continued increased investment in mobile marketing and, often, the…
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
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Consumers are adopting chat and voice platforms faster than any channel before them, but the clear question is, what does this mean for retail? This e-book lays out the channels, how they differ, what customers expect on each, and sets up readers for conversational commerce success.
Retailers should be ready for increased foot traffic earlier than ever, with a quarter of Generation Z consumers already starting to shop for back-to-school, and nearly all actively seeking deals or discounts before buying online prior to actually making the purchase.
Reflektion, the artificial intelligence-driven customer engagement platform for top retailers and brands worldwide, recently announced findings of new research and a consumer survey. The report titled "Digital Personalization: The Missed Opportunity" found that fewer than half of retailers are successfully using even the most basic personalization techniques, while even less are using advanced techniques to customize shopping experience.
In many industries, time is money. This has never been more true than in retail, where the quicker a marketing campaign, product, customer service response, etc., gets into the market, the better it is for the company — i.e., the more revenue it can generate, the more cost savings it can produce. However, operating with efficiency is challenging. It requires the right teams, systems and processes to be in place to make this goal a reality. For retail marketers, who are tasked with producing relevant, timely campaigns that convert, an integrated content management system (ICMS) is a powerful tool to help them create, manage and distribute digital content.
The report, based on a Yes Lifecycle Marketing survey of more than 1,000 consumers who have received a marketing email in the past year, outlines shopper personas for centennials, millennials, generation X and baby boomers, and provides an analysis of how each generation responds to marketing communications in and out of the holiday season. This report serves as a guidebook for marketers looking to reach and engage shoppers from each generation.
We know without a doubt that marketing is committed to growing the bottom line and advancing the business through more data-driven and holistic customer experience strategies. This has led to a bigger question: What does the customer expect? How are today’s customers reacting to experiences? What's at the core of their desire to connect and engage? And how closely aligned are marketers’ strategies with the customer’s needs and definitions of value? To address these questions, the CMO Council, in partnership with SAP Hybris, has extended its look into customer experience by conducting a consumer survey to ask these very questions. What follows is a recap of customer insights, along with comparisons to how marketers are planning to advance their engagement strategies.
The infographic illustrates why retailers should design loyalty programs that cater to all consumer types and behaviors, and their rewards should match a variety of shopper preferences and redemption profiles.
With major advances in technology come ever-changing, ever more inventive ways of upending it. Hacking and other cyberattacks are at least as much of a cybersecurity threat to retail as to other industries, in that they touch millions of consumers and the well-being of their identities and finances.
In its second quarterly EPIC Report, SLI Systems provides survey findings from e-commerce professionals around the globe. The study finds most retailers worldwide view Amazon as both friend and foe, relying on Amazon for visibility and profitability — but with 68 percent showing some concern, due to the potential of competition.
The millennial generation is the largest in U.S. history. They’ve grown up with mobile technology, which has shaped their behavior and expectations. Their significant spending power will soon surpass that of previous generations. Simply put, the impact of millennials is huge.
Technology has a place in physical retail, but it needs to enhance, not distract from the immersive experience of being in the physical location. This study reveals some of the consumer experiences that men tend to gravitate toward vs. women, and identifies the key aspects of the retail experience that create lasting impressions on each gender.