Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

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Report: Email Marketing Provides Best ROI for Retail Marketers

This report outlines findings from a study designed to help brands improve the effectiveness of their email marketing campaigns, discover benchmarks for specific industries — in this case retail — and help compare and identify points where retail marketers have found success and where they need to improve in order to maximize return on investment.

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CRM

Consumer Research Reveals New Customer Care and Brand Loyalty Insights

A new research report, Customer Experience Management Benchmark (CXMB) Industry Insights: Retail, was recently published by COPC Inc. and Execs In The Know, with sponsorship support from Gladly Inc. This report reveals key findings about in-store, online and mobile shoppers in the United States regarding customer care and brand loyalty.

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E-mail

New Report Reveals the Best in Email Marketing

Many brands are failing to migrate beyond basic email marketing methods that drive return on investment and customer satisfaction. dotmailer's new "Hitting the Mark" Benchmark Report 2017 evaluates the email marketing activities of 100 online retail brands to share which ones are outperforming the rest.

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Content Marketing

A Practical Road Map to Content That Converts

Should you create a buying guide? What about a tutorial video? With the right tools for content creation in hand, marketers are only limited by their creative vision. But with such potential, it can be hard to determine exactly which form your idea should take. Get the e-book to learn which content best supports your campaign goals.

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Content Management Systems

Structured Data + Integrated CMS = Optimized Marketing

With an integrated content management system using structured data, retailers can more easily manage their marketing message, including updating product descriptions, product images, product pricing, web content (e.g., online catalogs, blog posts, videos) and advertisements (promotions, discounts, offers). This capability promotes brand consistency, eliminates unforced errors and gives retailers the flexibility to quickly make changes based upon factors such as product demand, inventory levels, weather, marketing promotions, among others.

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Mobile Commerce

Retail Mobile Customer Experience (CX) Index

Successful retailers offer mobile sites with a frictionless path to purchase that also seamlessly integrate into omnichannel shopping experiences. In its inaugural RETAIL Mobile Customer Experience Index, UserTesting conducted a competitive benchmarking study comparing the mobile web user experiences (UX) of eight of the top Fortune 100 retailers: Best Buy, Costco, The Home Depot, Lowe’s, Macy’s, Target, TJ Maxx, and Wal-Mart.

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Customer Data

Seamless Cross-Channel Connections

With the right approach, retailers can get a clear, holistic view of each customer, no matter how or where she interacts with the brand. Understand customers as individuals, discern their connections, and you can reach each of them more personally. You’ll strengthen connections with your current customers, and win new ones as your loyal shoppers become your brand ambassadors.

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Customer Data

Employing a Single Customer View in Retail

To stay competitive, retailers need to understand their custumers from a multichannel perspective to deliver a consistent omnichannel experience, communicating with them no matter who and where they are and being able to provide the right information at the right time throughout all stages of the buying process.

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