Of course, measurement and analysis need to underpin all activities, but measurement and analysis are pointless unless they're linked to actions and initiatives, which is why seven industry-leading technology and service providers came together to create The Definitive Guide to the Perfect Page, a “cookbook” if you will, filled with best practices specific to their areas of expertise and capability. Inside, you’ll find recipes that will guide manufacturers on how to build the perfect page, drive traffic to it, and ultimately drive conversion. Each chapter includes a case study so you can learn how other manufacturers have solved for some of the same pain points you may be facing today.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Email can be utilized by retailers in every step of the customer experience, from acquisition to engagement to purchase to post-purchase to retention. However, that’s only possible if you have complete and accurate email data for your customers, which many retailers do not.
Preparing for Digital Commerce Success: Best Practices for Retailers to Substantiate Future Investments
With so much going on, keeping track of what’s hot in digital commerce and making the right investment decisions can be a daunting task. Success in the retail sector hinges upon brands and sellers adopting new commerce marketing tools and technologies designed to help them win in the digital retail aisle.
Everything your business needs to know to make a successful mobile app.
How do you measure success if you can't accurately track your business's social media buzz you have created with all your effort? You need actionable data, and that means accurate data that will give you insight into what works and what doesn't for your industry and business model.