Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


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E-Commerce

The Definitive Guide to the Perfect Page: What is E-Commerce Analytics?

Of course, measurement and analysis need to underpin all activities, but measurement and analysis are pointless unless they're linked to actions and initiatives, which is why seven industry-leading technology and service providers came together to create The Definitive Guide to the Perfect Page, a “cookbook” if you will, filled with best practices specific to their areas of expertise and capability. Inside, you’ll find recipes that will guide manufacturers on how to build the perfect page, drive traffic to it, and ultimately drive conversion. Each chapter includes a case study so you can learn how other manufacturers have solved for some of the same pain points you may be facing today.

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