Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

E-Commerce

The Future of Retail and How to Build a Digital-First Roadmap to Growth

We’re living in a new era in retail. Anything can be purchased anywhere, at any time. We've entered an age when advanced communication technology, once the exclusive privilege of large, wealthy companies, is available to anyone. E-commerce has rewritten the rules of buying and selling, and every merchant needs to know how to negotiate the landscape. Matt Bertulli has devised the essential e-commerce playbook for retail startups as well as established B-to-B and B-to-C retailers, providing step-by-step solutions to help you plan, build and grow a profitable retail business.

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Marketing

A Marketer's Guide to Reaching Each Consumer Generation

The report, based on a Yes Lifecycle Marketing survey of more than 1,000 consumers who have received a marketing email in the past year, outlines shopper personas for centennials, millennials, generation X and baby boomers, and provides an analysis of how each generation responds to marketing communications in and out of the holiday season. This report serves as a guidebook for marketers looking to reach and engage shoppers from each generation. 

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Marketing

The Customer in Context: Understanding the Real Expectations of Today’s Connected Consumer

We know without a doubt that marketing is committed to growing the bottom line and advancing the business through more data-driven and holistic customer experience strategies. This has led to a bigger question: What does the customer expect? How are today’s customers reacting to experiences? What's at the core of their desire to connect and engage? And how closely aligned are marketers’ strategies with the customer’s needs and definitions of value? To address these questions, the CMO Council, in partnership with SAP Hybris, has extended its look into customer experience by conducting a consumer survey to ask these very questions. What follows is a recap of customer insights, along with comparisons to how marketers are planning to advance their engagement strategies.

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Customer Retention

Build the Foundation for Great Customer Experiences

Unlikely or unforeseen competitors continue to disrupt industries at an exponential pace. The innovation disruptors bring requires a key strategy: Put the customer at the center of your business and deliver great experiences to them. Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.

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Product Sourcing

10 More Things Your Buyer Hates About You

In today’s constantly changing world of retail, it’s safe to say that vendors live or die by their buyer. Because of this, it's critical that you're able to anticipate and exceed your buyers’ expectations. We interviewed a variety of buyers from some of North America’s largest retailers, and asked them to share their views on what makes a great vendor. However, the fun part was actually having buyers describe their pet peeves and some of their worst experiences with vendors.

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On the Brink: A Fresh Lens to Take Your Business to New Heights

Dr. Andrea J. “Andi” Simon, provides readers with a crash-course in the game-changing business techniques of corporate anthropology and shares stories of companies that have used the method to bounce back from crisis. Andi also offers a list of her own corporate anthropology processes. Whether you’re searching for a way to revitalize your business or…

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