We’re living in a new era in retail. Anything can be purchased anywhere, at any time. We've entered an age when advanced communication technology, once the exclusive privilege of large, wealthy companies, is available to anyone. E-commerce has rewritten the rules of buying and selling, and every merchant needs to know how to negotiate the landscape. Matt Bertulli has devised the essential e-commerce playbook for retail startups as well as established B-to-B and B-to-C retailers, providing step-by-step solutions to help you plan, build and grow a profitable retail business.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Women's fashion retailer NYDJ's direct mail brochure shows how its jeans fit its customers. Please complete the form below for a free PDF of this direct mail package and a more in-depth analysis, thanks to Who’s Mailing What!
The report, based on a Yes Lifecycle Marketing survey of more than 1,000 consumers who have received a marketing email in the past year, outlines shopper personas for centennials, millennials, generation X and baby boomers, and provides an analysis of how each generation responds to marketing communications in and out of the holiday season. This report serves as a guidebook for marketers looking to reach and engage shoppers from each generation.
We know without a doubt that marketing is committed to growing the bottom line and advancing the business through more data-driven and holistic customer experience strategies. This has led to a bigger question: What does the customer expect? How are today’s customers reacting to experiences? What's at the core of their desire to connect and engage? And how closely aligned are marketers’ strategies with the customer’s needs and definitions of value? To address these questions, the CMO Council, in partnership with SAP Hybris, has extended its look into customer experience by conducting a consumer survey to ask these very questions. What follows is a recap of customer insights, along with comparisons to how marketers are planning to advance their engagement strategies.
Picture framing retailer Framebridge's direct mail brochure makes a customized process easier to understand, and buy. Please complete the form below for a free PDF of this direct mail package and a more in-depth analysis, thanks to Who’s Mailing What!
Unlikely or unforeseen competitors continue to disrupt industries at an exponential pace. The innovation disruptors bring requires a key strategy: Put the customer at the center of your business and deliver great experiences to them. Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
The infographic illustrates why retailers should design loyalty programs that cater to all consumer types and behaviors, and their rewards should match a variety of shopper preferences and redemption profiles.
In today’s constantly changing world of retail, it’s safe to say that vendors live or die by their buyer. Because of this, it's critical that you're able to anticipate and exceed your buyers’ expectations. We interviewed a variety of buyers from some of North America’s largest retailers, and asked them to share their views on what makes a great vendor. However, the fun part was actually having buyers describe their pet peeves and some of their worst experiences with vendors.
With major advances in technology come ever-changing, ever more inventive ways of upending it. Hacking and other cyberattacks are at least as much of a cybersecurity threat to retail as to other industries, in that they touch millions of consumers and the well-being of their identities and finances.
Dr. Andrea J. “Andi” Simon, provides readers with a crash-course in the game-changing business techniques of corporate anthropology and shares stories of companies that have used the method to bounce back from crisis. Andi also offers a list of her own corporate anthropology processes. Whether you’re searching for a way to revitalize your business or…
Furniture retailer La-Z-Boy put a sample of an innovative new fabric in a direct mail piece and challenged prospects to give it a try. Please complete the form below for a free PDF of this direct mail package and a more in-depth analysis, thanks to Who’s Mailing What!
In its second quarterly EPIC Report, SLI Systems provides survey findings from e-commerce professionals around the globe. The study finds most retailers worldwide view Amazon as both friend and foe, relying on Amazon for visibility and profitability — but with 68 percent showing some concern, due to the potential of competition.