Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


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Measuring Email’s Effectiveness: How Do Top Retailers Stack Up?

For retailers, email remains one of the most reliable marketing tools. As such, it’s critical that they understand how it impacts the health of their overall business. But how many actually know where they stand when it comes to creating a successful email strategy? As we move beyond the batch-and-blast practices of the past, it’s on retailers to develop relevant, engaging and individualized experiences that lead with the customer. However, there’s still a lot of gray area when it comes to achieving this.  

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Omnichannel

2017 Holiday Physical and Digital Retail Trends Report

This upcoming holiday shopping season, retailers should expect Cyber Monday to be the most popular shopping day. However, the role of the physical store remains extremely important in the consumer buying journey. Brands looking to win will capitalize on convenience factors unique to stores and, perhaps more importantly, become channel-agnostic as the lines between physical and digital continue to blur.

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E-Commerce

Solving the Automotive Industry's ECommerce Challenges

In the future, will we all buy our cars online? While the latest surveys indicate that internet users might finally be ready to take the plunge, some car manufacturers, such as Mitsubishi in France, made it possible for their customers to buy their vehicles online before these results were in. Most, if not all, car manufacturers are still far from

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Mobile Design

Small Screen, Big Content: Make Mobile Count!

More and more, shoppers are choosing to discover and purchase products on their smartphones and tablets. But while mobile users are keenly different, their expectations for online shopping are just as high. This ebook outlines the mobile shopper journey, options for mobile web design, and six tips for mobile content that converts.

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Content Marketing

Ring Up Holiday Sales with Immersive Content

Holiday shopping no longer revolves around just Black Friday and Cyber Monday. To capture their fair share of wallet, retailers must be creative and provide unique, interactive ecommerce experiences on a regular basis throughout the holidays. Learn about shifting consumer expectations, common content challenges, and best practices in this ebook.

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Content Marketing

Rich Content Survey: A Land of Opportunity

New research shows that online retailers see rich content as a top priority: They're evolving their content strategies to incorporate rich media and non-grid content, and they're identifying new ways to produce this content. Download the report to learn the findings of this 2017 retailer survey on content + commerce.

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Omnichannel

Total Retail's Top 50 Retail Tips of 2017

This e-book is comprised of the top 50 retail tips that have been featured throughout the year in Total Retail’s magazine and e-newsletters. Shared by the top executives in the industry, these tips provide valuable insight into the retail trends you can expect to see in 2018. The tips in this e-book are broken into…

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E-Commerce

Inside the Minds of E-Commerce Execs: US Edition

U.S. e-commerce retailers are a confident, enthusiastic group. The most driven of the five countries we surveyed, they’re excited about the potential of new strategies and technologies like dynamic pricing, one-click payment options, and equipping in-store sales associates with tablets for real-time product information. One area where U.S. retailers could be missing an opportunity: 51 percent lack a dedicated mobile strategy, despite 95 percent claiming that mobile commerce is either critical or important to the future of their brand. U.S. retailers should continue to reach past the boundaries of innovation, but remember to keep the consumer experience top of mind.

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E-Commerce

The Holiday Shopping Season Starts Sooner Than You Think … And the Clock is Ticking

It’s 2017 holiday shopping forecast time, and as frightening as that sounds before all the pumpkins have been carved, it's a fact that consumers are starting their holiday shopping earlier than ever before. And with e-commerce sales rising 17.8 percent during the 2016 holiday season and 2017 projections showing a 15.8 percent increase, finalizing a solid strategy a bit earlier this year is a wise move. Consumers can now find the best deals as soon as they become available and holiday shoppers no longer have to travel from store to store — they simply swipe from site to site on their smartphones. Savvy retailers that prepare sooner, understand the consumer mind-set and know the deal breakers will be the ones that unwrap the greatest gift of Q4 — sales growth. Read on to learn how you too can profit, according to a recent study by Pepperjam.

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E-Commerce

The Definitive Guide to the Perfect Page: What is E-Commerce Analytics?

Measurement and analysis need to underpin all activities, but measurement and analysis are pointless unless they're linked to actions and initiatives, which is why seven industry-leading technology and service providers came together to create The Definitive Guide to the Perfect Page, a “cookbook” if you will, filled with best practices specific to their areas of expertise and capability. Inside, you’ll find recipes that will guide manufacturers on how to build the perfect page, drive traffic to it, and ultimately drive conversion. Each chapter includes a case study so you can learn how other manufacturers have solved for some of the same pain points you may be facing today.

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