Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

White Papers

The State of Brick & Mortar 2017

Mood Media, the global leader in elevating customer experiences, recently released a new global study, The State of Brick & Mortar: 2017, which reveals consumer insights around the importance of in-store customer experience as well as in-store shopping behaviors.

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White Papers

From UX to CX: Rethinking the Digital User Experience

The latest report from Capgemini Consulting and the MIT Initiative on the Digital Economy (IDE) outlines the emergence of a new approach to customer experience management defined by the concept of collaborative exchanges. Customers are now able to engage at various levels along a firm’s value chain, from R&D and product development through content creation and logistics to services.

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Industry Sector Reports

Retail Mobile Customer Experience (CX) Index

Successful retailers offer mobile sites with a frictionless path to purchase that also seamlessly integrate into omnichannel shopping experiences. In its inaugural RETAIL Mobile Customer Experience Index, UserTesting conducted a competitive benchmarking study comparing the mobile web user experiences (UX) of eight of the top Fortune 100 retailers: Best Buy, Costco, The Home Depot, Lowe’s, Macy’s, Target, TJ Maxx, and Wal-Mart.

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Industry Sector Reports

Debunking the Millennial Myth

In a recent segmentation of U.S. shoppers, LoyaltyOne Global Solutions explored the types of shopper personas that emerge when we exclude demographic differences like age and gender and concentrate solely on behavioral data. What was discovered was illuminating, if not a little surprising: beyond age, so-called millennials are far from being one cohesive group at all. In fact, they fall into a multiplicity of groups with a variety of shopping preferences and attitudes.

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Industry Sector Reports

Mobile User Experience: The Road to Maturity

Mobile: six letters that have heralded ambitious prospects for e-tailers. As new strategy terms appear, so do the challenges in e-commerce. Although mobile users are increasingly connected all day long through their phones, they still remain attached to tablets and computers, making their journeys a bit more complicated.

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Industry Sector Reports

Narvar Post-Purchase Benchmark 2017

Retailers that craft post-purchase customer journeys to be proactive, relevant and emotionally engaging foster stronger customer relationships and drive more repeat business, according to the Narvar Post-Purchase Benchmark 2017. The benchmark report is based on customer engagement data from over 300 brands and retailers over the course of the year and distills key insights by merchandise category, retailer type, average price point and other dimensions.

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Industry Sector Reports

Add to Cart: Deal Makers and Deal Breakers of the Online Shopping Experience

In early February 2017, Jetlore conducted a survey of 750 consumers to understand their sensitivity to online shopping experiences. The respondents, all from the United States, were of both genders, aged 18–56. This broad spectrum of respondents represents the diversity of online shoppers who routinely choose to buy online vs. visiting a brick-and-mortar store. The findings reveal that shoppers’ patience and loyalty are tightly tied to convenience and personalization.

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