In early February 2017, Jetlore conducted a survey of 750 consumers to understand their sensitivity to online shopping experiences. The respondents, all from the United States, were of both genders, aged 18–56. This broad spectrum of respondents represents the diversity of online shoppers who routinely choose to buy online vs. visiting a brick-and-mortar store. The findings reveal that shoppers’ patience and loyalty are tightly tied to convenience and personalization.
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As a follow up to Kibo’s Consumer Trends Report from last year, the 2017 edition sheds more light on the customer and helps demystify the kind of technology needed to provide shoppers with the experiences they want. Many organizations have omnichannel plans or implementations in progress, and this year’s report explores the pulse of consumer trends to help business decision makers determine and understand how to best move forward with omnichannel initiatives as they head into 2017.