Consumers are adopting chat and voice platforms faster than any channel before them, but the clear question is, what does this mean for retail? This e-book lays out the channels, how they differ, what customers expect on each, and sets up readers for conversational commerce success.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
In many industries, time is money. This has never been more true than in retail, where the quicker a marketing campaign, product, customer service response, etc., gets into the market, the better it is for the company — i.e., the more revenue it can generate, the more cost savings it can produce. However, operating with efficiency is challenging. It requires the right teams, systems and processes to be in place to make this goal a reality. For retail marketers, who are tasked with producing relevant, timely campaigns that convert, an integrated content management system (ICMS) is a powerful tool to help them create, manage and distribute digital content.
The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader
At the center of today's digital shopping transformation is Amazon.com. The online retailer continues to exert its influence on the retail industry. From its online marketplace to newly opened brick-and-mortar stores to web and fulfillment services, Amazon is a force to be reckoned with. Amazon is disrupting the retail industry, both online and offline, and its influence only continues to grow. The question is, how do retailers not only compete with Amazon, but also beat it?
With an integrated content management system using structured data, retailers can more easily manage their marketing message, including updating product descriptions, product images, product pricing, web content (e.g., online catalogs, blog posts, videos) and advertisements (promotions, discounts, offers). This capability promotes brand consistency, eliminates unforced errors and gives retailers the flexibility to quickly make changes based upon factors such as product demand, inventory levels, weather, marketing promotions, among others.
2017 Mobile Loyalty Report: How Brands Are Bridging the Technology Gap to Meet Consumer Demand For Loyalty Programs
Our 2016 Mobile Loyalty Report highlighted a consumer appetite for mobile technology that brands had not yet satisfied. But have brands made progress closing this gap?
A large-scale study found that facial coding — an objective method for measuring emotions through people’s facial expressions — is two times more efficient in predicting an online video’s potential to go viral than traditional surveys.
The Walker Sands 2016 Future of Retail report takes a look at the evolving habits of shoppers today and how the retail technology space is undergoing a large transformation.
Disruptors are reshaping consumer behavior. In response, retailers are stepping up their game. In our analysis, we examine six closely intertwined strategies retailers are using to stave off disruption and better attract and retain today’s mercurial shoppers. The underlying theme of these strategies: to create an immersive, seamless, brand-defining experience for consumers across all channels, one that will keep them coming back.