The Q1 2017 Sprout Social Index reveals that millennials ask, Gen X buys and baby boomers observe on social media. To comprehend how each generation is engaging with brands on social and what that means for your business, Sprout Social surveyed 1,000 millennials (ages 18-34), Gen Xers (ages 34-54) and baby boomers (ages 55-plus). This index uncovers what consumers want from brands on social media.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Fizziology analyzed Twitter conversations from more than 1.6 million unique users who were talking about various department stores during the holiday shopping season. Measuring conversations occurring around five major department stores allowed Fizziology to determine key audience groups, shifts in audience from 2015 to 2016, and insights into gift card and exchange-focused conversation.
Anyone can build their brand using social media platforms, but without the right know-how, you are just treading water. Make better use of your social media efforts by applying expert knowledge.
How do you measure success if you can't accurately track your business's social media buzz you have created with all your effort? You need actionable data, and that means accurate data that will give you insight into what works and what doesn't for your industry and business model.
Determining return on investment (ROI) from social media initiatives is still a challenge. Striving to reach tangible goals is a must, and with these tips for setting measurable social media goals will help put you on the road to successful engagement.