Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

White Papers

'The Great Returns Race' Benchmark Q1 2017

ReBOUND's revolutionary returns benchmark; 'The Great Returns Race' is back and it's bigger than ever! For the first time ever, this study includes UK return policies as well as cross-border, so it's the most comprehensive benchmark yet! Download the report to see which brands kick off the year with a winning returns policy.

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Special Reports

Most Facebook Users Don’t Mind Ads, New Study Shows

In a recent survey, 54.6 percent of respondents reported feeling either positive or indifferent to ads on Facebook. In addition, users who clicked on an ad were three times more likely to make a purchase than those who don’t click. The Facebook platform now hosts 5 million advertisers, and this report indicates why it’s prime time for retailers to invest in Facebook ads.

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Industry Sector Reports

2017 Travel & Retail Trends

In examining millions of social users’ travel experiences and opinions, Fizziology was able to identify developing trends impacting the hospitality industry in 2017 and beyond. As consumer spending habits bend in favor of travel, it's imperative for leaders in the retail industry to lend a listening ear.

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Industry Sector Reports

Q1 2017 Sprout Social Index

The Q1 2017 Sprout Social Index reveals that millennials ask, Gen X buys and baby boomers observe on social media. To comprehend how each generation is engaging with brands on social and what that means for your business, Sprout Social surveyed 1,000 millennials (ages 18-34), Gen Xers (ages 34-54) and baby boomers (ages 55-plus). This index uncovers what consumers want from brands on social media.

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Special Reports

Holiday Shopping Report

Fizziology analyzed Twitter conversations from more than 1.6 million unique users who were talking about various department stores during the holiday shopping season. Measuring conversations occurring around five major department stores allowed Fizziology to determine key audience groups, shifts in audience from 2015 to 2016, and insights into gift card and exchange-focused conversation.

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How-to Guides

How to Accurately Track Your Social Media Buzz

How do you measure success if you can't accurately track your business's social media buzz you have created with all your effort? You need actionable data, and that means accurate data that will give you insight into what works and what doesn't for your industry and business model.

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5 Tips for Setting Measurable Social Media Goals

Determining return on investment (ROI) from social media initiatives is still a challenge. Striving to reach tangible goals is a must, and with these tips for setting measurable social media goals will help put you on the road to successful engagement.

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