Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.

Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

How-to Guides

How to Accurately Track Your Social Media Buzz

How do you measure success if you can't accurately track your business's social media buzz you have created with all your effort? You need actionable data, and that means accurate data that will give you insight into what works and what doesn't for your industry and business model.

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5 Tips for Setting Measurable Social Media Goals

Determining return on investment (ROI) from social media initiatives is still a challenge. Striving to reach tangible goals is a must, and with these tips for setting measurable social media goals will help put you on the road to successful engagement.

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