Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.

Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

Mobile, Marketing

104 Facts You Don't Know About Mobile Marketing

Mobile has become the tool of choice even when there's a desktop computer around. Seventy-seven percent of mobile searches are made with a desktop in close proximity, which tells us a lot about users’ habits. This is great, but you probably want to know how it affects sales. Studies have estimated 70 percent of searches on mobile devices are followed up with an action within an hour. Mobile users mean business, so it makes sense to invest a lot of time and effort into your mobile search strategy, which can help you do. Right now mobile accounts for 52 percent of paid clicks, but that should continue to grow in the future.

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2017 Google Shopping Benchmarks Report

Google Shopping ads have never been more conspicuous to customers — or more successful for retailers. Get the full scoop and see how your Shopping campaigns stack up by downloading Sidecar’s 2017 Google Shopping Benchmarks Report.

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