When insights-driven retailers design offers or promotions, analytics play a big role in their strategy. 1010data has developed a useful guide on promotional analytics with detailed examples that show how to use your own promotional data to drive more trips, larger baskets, and increased store margin.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
'The Great Returns Race' is a series of quarterly reports produced by ReBOUND which focus on the return policies of the UK's top fashion brands. By studying seven key metrics from 'ease of navigation' through to 'choice of return method', this benchmark reveals which brands have a winning returns policy for their international shoppers.
The first ever quarterly benchmark which focuses purely on international returns. By studying seven key metrics from 'ease of navigation' through to 'choice of return method', this benchmark reveals which leading UK fashion brands have a winning returns policy...and which brands are lagging behind...
People are shopping online because of its inherent convenience, but research shows it’s also easier to find better prices. As you work to build a desirable brand with loyal, long-term customers, how do you attract and convert them without cheapening your brand identity? Read our e-book to learn how to build a brand without promotional discounts.
A follow up to the groundbreaking report, Advertising and Promotional Practices Among U.S. Grocery Retailers, has just been released. The new study reveals that marketers must remain responsive and relevant, identify best practices and develop effective communications strategies. Presented by Aptaris and dunnhumby, the 2017 survey contains responses from nearly 70 food retailers, representing 4,600 stores, 34 states, and include one-store independents, small, medium and large regional companies as well as national chains. The report provides an in-depth review of today’s key industry practices with a look at expected changes in the coming years.
Consumers are shopping online because of its inherent convenience, but research shows it’s also easier to find better prices. As you work to build a desirable brand with loyal, long-term shoppers, how do you attract and convert customers without cheapening your brand identity?