Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.

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2 Must-Have Methods for Packaging Testing

Although a package redesign can increase sales significantly, the result can be also a huge failure. This isn't surprising since influencing purchase decisions is complex. Shoppers spend only a few seconds on a category, scan products in a split second, and decide subconsciously what to buy.

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