Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

Industry Sector Reports

Digital Personalization: The Missed Opportunity

Reflektion, the artificial intelligence-driven customer engagement platform for top retailers and brands worldwide, recently announced findings of new research and a consumer survey. The report titled "Digital Personalization: The Missed Opportunity" found that fewer than half of retailers are successfully using even the most basic personalization techniques, while even less are using advanced techniques to customize shopping experience.

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Industry Sector Reports

A Marketer's Guide to Reaching Each Consumer Generation

The report, based on a Yes Lifecycle Marketing survey of more than 1,000 consumers who have received a marketing email in the past year, outlines shopper personas for centennials, millennials, generation X and baby boomers, and provides an analysis of how each generation responds to marketing communications in and out of the holiday season. This report serves as a guidebook for marketers looking to reach and engage shoppers from each generation. 

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Industry Sector Reports

The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader

At the center of today's digital shopping transformation is Amazon.com. The online retailer continues to exert its influence on the retail industry. From its online marketplace to newly opened brick-and-mortar stores to web and fulfillment services, Amazon is a force to be reckoned with. Amazon is disrupting the retail industry, both online and offline, and its influence only continues to grow. The question is, how do retailers not only compete with Amazon, but also beat it?

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Industry Sector Reports

Spotlight: Kinetic Emails

Kinetic email is the next stage of responsive email design, and allows email content to be interactive and dynamic. This report highlights trends in kinetic email, as well as how brands can implement it into their marketing campaigns.

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Industry Sector Reports

6 Ways Consumer Identity Management Drives Retail Success

Learn how customer identity management can make a powerful impact within the retail enterprise. This whitepaper features statistics on how consumer identity management is the core of inbound and outbound marketing initiatives; consumer identification and its impact on marketing and customer acquisition; and lost opportunities to capture customer data and improve retention and customer engagement.

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Special Reports

Let’s Get Growing: Expand Your Reach and Deepen Customer Engagement

We've gone from walking the streets of busy bazaars, shopping at general stores, congregating at malls, thumbing through mail-order catalogs to making purchases online and even using our mobile phones. There have never been more ways to sell to customers. However, with so many options it's also more challenging than ever to determine the right strategies for expanding reach and deepening customer engagement.

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