The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader
At the center of today's digital shopping transformation is Amazon.com. The online retailer continues to exert its influence on the retail industry. From its online marketplace to newly opened brick-and-mortar stores to web and fulfillment services, Amazon is a force to be reckoned with. Amazon is disrupting the retail industry, both online and offline, and its influence only continues to grow. The question is, how do retailers not only compete with Amazon, but also beat it?