A collection of the top tips featured in Total Retail’s magazine and e-newsletters in 2017.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
The Omni-1000 provides a look at the actual omnichannel practices of the world’s leading retailers. Using a "random walk" methodology, OrderDynamics investigated retail websites to determine the e-commerce capabilities, policies and offerings of more than 1,000 retailers from the U.S., Canada, Australia, the U.K. and the Nordics (Sweden, Finland and Norway). The research proves that omnichannel commerce is far from being the standard model, even among leading retailers.
Some retail marketers feel that variable print is complicated, not realizing that the same technology they are comfortable with leveraging to create variable digital impressions is the same technology used for creating variable digital print (variable direct mail). Compu-Mail shows how easy it is to personalize both online and offline efforts.
One key area missing in the broader omnichannel strategy is customer service. Omnichannel is often thought of as a sales strategy, but it’s also as much a customer service strategy. This is especially critical since companies with strong omnichannel customer engagement experiences retain roughly 89 percent of their customers, according to the Aberdeen Group. This whitepaper will explore the current state of omnichannel, and it will address the evolving role that customer service plays in a broader omnichannel approach.
With the right approach, retailers can get a clear, holistic view of each customer, no matter how or where she interacts with the brand. Understand customers as individuals, discern their connections, and you can reach each of them more personally. You’ll strengthen connections with your current customers, and win new ones as your loyal shoppers become your brand ambassadors.
To stay competitive, retailers need to understand their custumers from a multichannel perspective to deliver a consistent omnichannel experience, communicating with them no matter who and where they are and being able to provide the right information at the right time throughout all stages of the buying process.
Every retailer has a chance to be a fierce competitor in today's omnichannel world. Learn how mid-market retailers can survive and thrive in the age of Amazon.
In its first ever ranking of 100 publicly traded retailers by their omnichannel capabilities, Total Retail, in conjunction with Radial, a leading omnichannel commerce technology and operations provider, offer a blueprint for brands on how to deliver the seamless, quick and enjoyable customer experiences that today’s digitally savvy consumers demand.
The past two decades have seen consumers navigating the path to purchase by jumping from digital to print to physical in-store interaction and back to digital to make an online purchase. This nonlinear path to purchase provides plenty of opportunities — and challenges — for modern marketers and CMOs.
Disruptors are reshaping consumer behavior. In response, retailers are stepping up their game. In our analysis, we examine six closely intertwined strategies retailers are using to stave off disruption and better attract and retain today’s mercurial shoppers. The underlying theme of these strategies: to create an immersive, seamless, brand-defining experience for consumers across all channels, one that will keep them coming back.
Download this report to explore ways to incorporate personalization in all aspects of your omnichannel business; learn from the challenges and successes of other retailers; and get FitForCommerce’s insights on current trends and what they mean for your business.
We've gone from walking the streets of busy bazaars, shopping at general stores, congregating at malls, thumbing through mail-order catalogs to making purchases online and even using our mobile phones. There have never been more ways to sell to customers. However, with so many options it's also more challenging than ever to determine the right strategies for expanding reach and deepening customer engagement.