Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, released a new study titled “How Retailers Are Adapting to New and Evolving Mobile Marketing.” Two hundred marketing decision-makers in retail organizations participated in the study, showcasing a continued increased investment in mobile marketing and, often, the…
Eighty-one percent of online retailers say that content is a priority, but most lack the time and resources to create the rich media content that customers love. What's more, the industry lacks significant data on the nuances of content. We surveyed leading e-commerce retailers to uncover how they prioritize, create, and publish interactive content experiences.
Mobile has become the tool of choice even when there's a desktop computer around. Seventy-seven percent of mobile searches are made with a desktop in close proximity, which tells us a lot about users’ habits. This is great, but you probably want to know how it affects sales. Studies have estimated 70 percent of searches on mobile devices are followed up with an action within an hour. Mobile users mean business, so it makes sense to invest a lot of time and effort into your mobile search strategy, which WebsiteBuilder.org can help you do. Right now mobile accounts for 52 percent of paid clicks, but that should continue to grow in the future.
In our second year of the Consumer Digital Usage and Behavior Study, we return to the conversation with new data and insights into how consumers interact with and think about the email messages they receive. This year, we also asked in-depth questions around how consumers think about privacy and security.
