Every year, Black Friday buzz dominates the industry. But while much of the coverage focuses on the biggest discounts, shopper frenzy and digital’s rise, we wanted to turn the spotlight on the fastest-growing sales channel: mobile. Leanplum and Branding Brand teamed up to examine the impact of mobile on the biggest shopping day of the year.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
The Unbxd State of Mobile Product Discovery 2017 report provides insights on key metrics on mobile product discovery, the role of search, and personalization. This report is based on data gathered from 60 million sessions of US shoppers on the Unbxd product discovery platform.
Findings from a new report released by BrightEdge show that 57 percent of website traffic is mobile and has overtaken traditional desktop traffic. The research also determined that content is being presented to mobile and desktop users in completely different ways depending on the type of device being used. The report offers several strategies for delivering the best possible customer experience across mobile, tablet and desktop.
Learn how WorkStride supports retail sales incentives in the wireless industry for carriers, OEMs and store owners.
Successful retailers offer mobile sites with a frictionless path to purchase that also seamlessly integrate into omnichannel shopping experiences. In its inaugural RETAIL Mobile Customer Experience Index, UserTesting conducted a competitive benchmarking study comparing the mobile web user experiences (UX) of eight of the top Fortune 100 retailers: Best Buy, Costco, The Home Depot, Lowe’s, Macy’s, Target, TJ Maxx, and Wal-Mart.
Mobile: six letters that have heralded ambitious prospects for e-tailers. As new strategy terms appear, so do the challenges in e-commerce. Although mobile users are increasingly connected all day long through their phones, they still remain attached to tablets and computers, making their journeys a bit more complicated.
The Unbxd State of Mobile Commerce Search report analyzed site search behavior of mobile shoppers across 500 million sessions to understand what factors are holding mobile back, and leading to 63 percent lower conversions compared to desktop.
Let’s go on a journey exploring disruptive ideas that are moving commerce in new directions, sometimes driven by advances in technology, sometimes driven by customer demands. From the transformation of traditional sales channels to the rise of new technologies and on-demand, custom everything, we'll look at innovations retailers must embrace to get ahead of the curve.
10 tips to help your company increase revenues from mobile devices.