Salsify surveyed e-commerce executives at 250 brands and retailers and found that distributed commerce blurs the lines between in-store and online shopping, and a consistent and comprehensive experience, regardless of channel, is key to winning the sale. In the end, product content proves the tipping point for consumers. Keeping up with that demand for content and serving it to consumers in compelling and consistent ways across all of the relevant channels is a daunting task. How are brands and retailers meeting this demand for consistent content?
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.