As virtually all consumer product manufacturers and brand owners by now realize, the world is becoming increasingly e-commerce driven. While this paradigm shift has ushered in numerous opportunities for businesses, it also presents significant challenges. One of the most significant challenges businesses face in this environment is how to effectively enforce minimum advertised price (MAP) policies and uphold brand value in the face of a constant assault from diverters and unauthorized marketplace sellers advertising their products at prices that harm brands. What's becoming clearer each day is that even the most iconic brands must act swiftly and aggressively to preserve downstream sales and overall brand integrity.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
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The study, commissioned by Mirakl and SAP Hybris, evaluates the current state of B-to-B manufacturers’ adoption of hosted online marketplaces and the associated benefits.
Building your own brand, being laser-focused on your customers and profitably delivering exceptional consumer experiences are essential in a world where Amazon.com sets the table stakes. Download our field guide to learn the five steps to e-commerce success in the age of Amazon so you can meet consumers’ expectations, boost sales and improve their loyalty.