More and more, shoppers are choosing to discover and purchase products on their smartphones and tablets. But while mobile users are keenly different, their expectations for online shopping are just as high. This ebook outlines the mobile shopper journey, options for mobile web design, and six tips for mobile content that converts.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
We surveyed over 200 business executives, data analysts and business analysts, collected their responses, analyzed the data, and are sharing with you our findings. We hope this report helps build a business case for implementing or investing in location intelligence (LI) within your organization, whether you’re new to LI, planning to adopt new practices or software, or already have infrastructure in place that you're looking to optimize. Overwhelmingly, our data shows that businesses executives and data practitioners see LI as critical to their organization’s success, and even more critical over the next three years. To stay relevant in a rapidly changing market, they will have to overcome many challenges that are keeping their businesses from fully realizing the potential and practical applications of LI.
This report will give you a head-start on trends, behaviors and buying power of the back-to-school crowd. Use this insight to quickly improve your site’s conversion rate and effectiveness by understanding your shoppers’ motives, make buyers out of visitors, and pave the way for back-to-school consumers to finish their shopping seamlessly on your site.
The primary focus at every retail marketing trade show today is on getting more intimate with customers to provide a great shopping experience and develop loyal relationships. Compu-Mail shows how variable data messaging can be leveraged in direct mail for more personalized communications, better response, and increased customer lifetime value.
The email prospecting ecosystem is a closed-looped continuity email program focusing on customer acquisition. Multiple messages are sent in multiple waves meant to deliver relevance, generate response and to foster continuous improvements. You, the marketer, maintain total control over the entire process by selecting the targeted audience!
This whitepaper and RFP template outlines the questions and steps you need to take for successfully selecting the right technology when considering redesigning your e-commerce website. It covers the basis and applies for all industry types and sizes.
This guide outlines 5 tactics and best practices for e-tailers to increase their bottom line and recover up to 60% of lost revenue. It covers the basis and applies for all industry types & sizes.
This whitepaper outlines 5 steps and best practices for e-tailers to increase their bottom line. These include abandoned carts, pricing, targeted promotions and more. It covers the basis and applies for all industry types & sizes.
THE E-COMMERCE INDUSTRIES ONLY RETURNS BENCHMARK CONTINUES. Look back at which fashion brands dominated the returns landscape in the third quarter of 2016 in this unique benchmark.
What are the benefits of post-funnel marketing? And what are the challenges for implementing an efficient customer marketing strategy?
Online retailer Adore Me uses Optimove’s Customer Marketing Cloud to automate personalized messaging, increasing revenues and order volumes.
The online retail industry is in transition. New brands, some of them operating exclusively online, are gaining ground on traditional brands. Rapid growth is a signal to start transferring budgets from acquisition marketing to retention marketing. It’s time for fashion retailers to up the ante on their CRM and customer retention efforts.