This guide outlines 5 tactics and best practices for e-tailers to increase their bottom line and recover up to 60% of lost revenue. It covers the basis and applies for all industry types & sizes.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
This whitepaper outlines 5 steps and best practices for e-tailers to increase their bottom line. These include abandoned carts, pricing, targeted promotions and more. It covers the basis and applies for all industry types & sizes.
THE E-COMMERCE INDUSTRIES ONLY RETURNS BENCHMARK CONTINUES. Look back at which fashion brands dominated the returns landscape in the third quarter of 2016 in this unique benchmark.
What are the benefits of post-funnel marketing? And what are the challenges for implementing an efficient customer marketing strategy?
Online retailer Adore Me uses Optimove’s Customer Marketing Cloud to automate personalized messaging, increasing revenues and order volumes.
The online retail industry is in transition. New brands, some of them operating exclusively online, are gaining ground on traditional brands. Rapid growth is a signal to start transferring budgets from acquisition marketing to retention marketing. It’s time for fashion retailers to up the ante on their CRM and customer retention efforts.
The guide to advanced customer segmentation: how to define customer segments and understand their values. Discover and engage your most valuable customers.
With the right approach, retailers can get a clear, holistic view of each customer, no matter how or where she interacts with the brand. Understand customers as individuals, discern their connections, and you can reach each of them more personally. You’ll strengthen connections with your current customers, and win new ones as your loyal shoppers become your brand ambassadors.
You've invested time and money into creating rich visual content for your ecommerce site. But is it really converting your visitors into customers and driving revenue? Only 6% of today's online retailers see conversion rates higher than 10%, with most hovering between 1% and 3%. Get 5 key tips for creating content that actually converts!
In a recent segmentation of U.S. shoppers, LoyaltyOne Global Solutions explored the types of shopper personas that emerge when we exclude demographic differences like age and gender and concentrate solely on behavioral data. What was discovered was illuminating, if not a little surprising: beyond age, so-called millennials are far from being one cohesive group at all. In fact, they fall into a multiplicity of groups with a variety of shopping preferences and attitudes.
Google Shopping ads have never been more conspicuous to customers — or more successful for retailers. Get the full scoop and see how your Shopping campaigns stack up by downloading Sidecar’s 2017 Google Shopping Benchmarks Report.
In our second year of the Consumer Digital Usage and Behavior Study, we return to the conversation with new data and insights into how consumers interact with and think about the email messages they receive. This year, we also asked in-depth questions around how consumers think about privacy and security.