The past two decades have seen consumers navigating the path to purchase by jumping from digital to print to physical in-store interaction and back to digital to make an online purchase. This nonlinear path to purchase provides plenty of opportunities — and challenges — for modern marketers and CMOs.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Retailers that craft post-purchase customer journeys to be proactive, relevant and emotionally engaging foster stronger customer relationships and drive more repeat business, according to the Narvar Post-Purchase Benchmark 2017. The benchmark report is based on customer engagement data from over 300 brands and retailers over the course of the year and distills key insights by merchandise category, retailer type, average price point and other dimensions.
A follow up to the groundbreaking report, Advertising and Promotional Practices Among U.S. Grocery Retailers, has just been released. The new study reveals that marketers must remain responsive and relevant, identify best practices and develop effective communications strategies. Presented by Aptaris and dunnhumby, the 2017 survey contains responses from nearly 70 food retailers, representing 4,600 stores, 34 states, and include one-store independents, small, medium and large regional companies as well as national chains. The report provides an in-depth review of today’s key industry practices with a look at expected changes in the coming years.
Learn how customer identity management can make a powerful impact within the retail enterprise. This whitepaper features statistics on how consumer identity management is the core of inbound and outbound marketing initiatives; consumer identification and its impact on marketing and customer acquisition; and lost opportunities to capture customer data and improve retention and customer engagement.
As a follow up to Kibo’s Consumer Trends Report from last year, the 2017 edition sheds more light on the customer and helps demystify the kind of technology needed to provide shoppers with the experiences they want. Many organizations have omnichannel plans or implementations in progress, and this year’s report explores the pulse of consumer trends to help business decision makers determine and understand how to best move forward with omnichannel initiatives as they head into 2017.
Download this report to explore ways to incorporate personalization in all aspects of your omnichannel business; learn from the challenges and successes of other retailers; and get FitForCommerce’s insights on current trends and what they mean for your business.
We've gone from walking the streets of busy bazaars, shopping at general stores, congregating at malls, thumbing through mail-order catalogs to making purchases online and even using our mobile phones. There have never been more ways to sell to customers. However, with so many options it's also more challenging than ever to determine the right strategies for expanding reach and deepening customer engagement.
Digital shopping has gone from a trend to a way of life. This, our sixth annual Digital Study, shows a dramatic rise in digital shopping, with almost 70% of the U.S. taking part in this now mainstream activity. In the past year, we have seen increases in the use of digital and social tools in almost every category.
Word of mouth is the most trusted way for a potential customer to hear about your product. Apply these best practices for influencer marketing and take your social media engagement to the next level.