Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

White Papers

Small Screen, Big Content: Make Mobile Count!

More and more, shoppers are choosing to discover and purchase products on their smartphones and tablets. But while mobile users are keenly different, their expectations for online shopping are just as high. This ebook outlines the mobile shopper journey, options for mobile web design, and six tips for mobile content that converts.

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Special Reports

Consumer Behavior and Expectations: The 2017 Holiday Season

Trustpilot, a leading online consumer review destination with 35 million reviews of nearly 190,000 businesses, recently released its Consumer Behavior and Expectations: The 2017 Holiday Season report, with in-depth analysis on consumer behavior, sentiment and customer review patterns. While thousands of consumers indicated pricing was one of the most important considerations for the 2017 shopping season, language analysis of more than 1 million consumer reviews suggested otherwise. Consumer sentiment favored brands offering superior customer service and timely fulfillment over other popular holiday initiatives, such as discount pricing and flexible return policies. The report helps retailers capitalize on key expectations and behaviors by identifying specific consumer trends, biases and preferences.

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White Papers

State of Location Intelligence 2018

We surveyed over 200 business executives, data analysts and business analysts, collected their responses, analyzed the data, and are sharing with you our findings. We hope this report helps build a business case for implementing or investing in location intelligence (LI) within your organization, whether you’re new to LI, planning to adopt new practices or software, or already have infrastructure in place that you're looking to optimize. Overwhelmingly, our data shows that businesses executives and data practitioners see LI as critical to their organization’s success, and even more critical over the next three years. To stay relevant in a rapidly changing market, they will have to overcome many challenges that are keeping their businesses from fully realizing the potential and practical applications of LI.

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Special Reports

The 2017 U.S. Holiday Shopping Forecast

Do you know what your sales will look like in Q4 2017? You could look at last year’s numbers and make predictions based on that, or you could directly ask shoppers your biggest questions. It’s not easy to parse that data. Fortunately, we did the work for you.

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White Papers

Back-to-School Shoppers: A Digital Behavior Report

This report will give you a head-start on trends, behaviors and buying power of the back-to-school crowd. Use this insight to quickly improve your site’s conversion rate and effectiveness by understanding your shoppers’ motives, make buyers out of visitors, and pave the way for back-to-school consumers to finish their shopping seamlessly on your site.

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White Papers

Achieving Personalization Through Variable Data Messaging

The primary focus at every retail marketing trade show today is on getting more intimate with customers to provide a great shopping experience and develop loyal relationships. Compu-Mail shows how variable data messaging can be leveraged in direct mail for more personalized communications, better response, and increased customer lifetime value.

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Industry Sector Reports

How an Integrated CMS Can Help Your Business Generate Time and Cost Savings

In many industries, time is money. This has never been more true than in retail, where the quicker a marketing campaign, product, customer service response, etc., gets into the market, the better it is for the company — i.e., the more revenue it can generate, the more cost savings it can produce. However, operating with efficiency is challenging. It requires the right teams, systems and processes to be in place to make this goal a reality. For retail marketers, who are tasked with producing relevant, timely campaigns that convert, an integrated content management system (ICMS) is a powerful tool to help them create, manage and distribute digital content.

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Industry Sector Reports

A Marketer's Guide to Reaching Each Consumer Generation

The report, based on a Yes Lifecycle Marketing survey of more than 1,000 consumers who have received a marketing email in the past year, outlines shopper personas for centennials, millennials, generation X and baby boomers, and provides an analysis of how each generation responds to marketing communications in and out of the holiday season. This report serves as a guidebook for marketers looking to reach and engage shoppers from each generation. 

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Industry Sector Reports

The Customer in Context: Understanding the Real Expectations of Today’s Connected Consumer

We know without a doubt that marketing is committed to growing the bottom line and advancing the business through more data-driven and holistic customer experience strategies. This has led to a bigger question: What does the customer expect? How are today’s customers reacting to experiences? What's at the core of their desire to connect and engage? And how closely aligned are marketers’ strategies with the customer’s needs and definitions of value? To address these questions, the CMO Council, in partnership with SAP Hybris, has extended its look into customer experience by conducting a consumer survey to ask these very questions. What follows is a recap of customer insights, along with comparisons to how marketers are planning to advance their engagement strategies.

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White Papers

Template for E-Commerce Website Redesign

This whitepaper and RFP template outlines the questions and steps you need to take for successfully selecting the right technology when considering redesigning your e-commerce website. It covers the basis and applies for all industry types and sizes.

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