Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

White Papers

Template for E-Commerce Website Redesign

This whitepaper and RFP template outlines the questions and steps you need to take for successfully selecting the right technology when considering redesigning your e-commerce website. It covers the basis and applies for all industry types and sizes.

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Industry Sector Reports

CouponFollow's Millennial Shopping Report Reveals What Retailers Should Know About America's Savviest Generation of Consumers

Doling out nearly $600 billion annually and poised to inherit $30 trillion from their baby boomer parents, millennials are rethinking how and why they consume. The CouponFollow Millennial Shopping Report takes a closer look at this unique generation’s purchasing decisions and examines the implications for online and offline retailers.

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White Papers

Retail Spotlight: Fashion-Forward CRM Automation

The online retail industry is in transition. New brands, some of them operating exclusively online, are gaining ground on traditional brands. Rapid growth is a signal to start transferring budgets from acquisition marketing to retention marketing. It’s time for fashion retailers to up the ante on their CRM and customer retention efforts.

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Industry Sector Reports

Seamless Cross-Channel Connections

With the right approach, retailers can get a clear, holistic view of each customer, no matter how or where she interacts with the brand. Understand customers as individuals, discern their connections, and you can reach each of them more personally. You’ll strengthen connections with your current customers, and win new ones as your loyal shoppers become your brand ambassadors.

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White Papers

Ebook: 5 Tips for Content That Converts

You've invested time and money into creating rich visual content for your ecommerce site. But is it really converting your visitors into customers and driving revenue? Only 6% of today's online retailers see conversion rates higher than 10%, with most hovering between 1% and 3%. Get 5 key tips for creating content that actually converts!

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Industry Sector Reports

Debunking the Millennial Myth

In a recent segmentation of U.S. shoppers, LoyaltyOne Global Solutions explored the types of shopper personas that emerge when we exclude demographic differences like age and gender and concentrate solely on behavioral data. What was discovered was illuminating, if not a little surprising: beyond age, so-called millennials are far from being one cohesive group at all. In fact, they fall into a multiplicity of groups with a variety of shopping preferences and attitudes.

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