This report will give you a head-start on trends, behaviors and buying power of the back-to-school crowd. Use this insight to quickly improve your site’s conversion rate and effectiveness by understanding your shoppers’ motives, make buyers out of visitors, and pave the way for back-to-school consumers to finish their shopping seamlessly on your site.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
The primary focus at every retail marketing trade show today is on getting more intimate with customers to provide a great shopping experience and develop loyal relationships. Compu-Mail shows how variable data messaging can be leveraged in direct mail for more personalized communications, better response, and increased customer lifetime value.
In many industries, time is money. This has never been more true than in retail, where the quicker a marketing campaign, product, customer service response, etc., gets into the market, the better it is for the company — i.e., the more revenue it can generate, the more cost savings it can produce. However, operating with efficiency is challenging. It requires the right teams, systems and processes to be in place to make this goal a reality. For retail marketers, who are tasked with producing relevant, timely campaigns that convert, an integrated content management system (ICMS) is a powerful tool to help them create, manage and distribute digital content.
The report, based on a Yes Lifecycle Marketing survey of more than 1,000 consumers who have received a marketing email in the past year, outlines shopper personas for centennials, millennials, generation X and baby boomers, and provides an analysis of how each generation responds to marketing communications in and out of the holiday season. This report serves as a guidebook for marketers looking to reach and engage shoppers from each generation.
We know without a doubt that marketing is committed to growing the bottom line and advancing the business through more data-driven and holistic customer experience strategies. This has led to a bigger question: What does the customer expect? How are today’s customers reacting to experiences? What's at the core of their desire to connect and engage? And how closely aligned are marketers’ strategies with the customer’s needs and definitions of value? To address these questions, the CMO Council, in partnership with SAP Hybris, has extended its look into customer experience by conducting a consumer survey to ask these very questions. What follows is a recap of customer insights, along with comparisons to how marketers are planning to advance their engagement strategies.
The email prospecting ecosystem is a closed-looped continuity email program focusing on customer acquisition. Multiple messages are sent in multiple waves meant to deliver relevance, generate response and to foster continuous improvements. You, the marketer, maintain total control over the entire process by selecting the targeted audience!
This whitepaper and RFP template outlines the questions and steps you need to take for successfully selecting the right technology when considering redesigning your e-commerce website. It covers the basis and applies for all industry types and sizes.
This guide outlines 5 tactics and best practices for e-tailers to increase their bottom line and recover up to 60% of lost revenue. It covers the basis and applies for all industry types & sizes.
This whitepaper outlines 5 steps and best practices for e-tailers to increase their bottom line. These include abandoned carts, pricing, targeted promotions and more. It covers the basis and applies for all industry types & sizes.
THE E-COMMERCE INDUSTRIES ONLY RETURNS BENCHMARK CONTINUES. Look back at which fashion brands dominated the returns landscape in the third quarter of 2016 in this unique benchmark.
What are the benefits of post-funnel marketing? And what are the challenges for implementing an efficient customer marketing strategy?
Online retailer Adore Me uses Optimove’s Customer Marketing Cloud to automate personalized messaging, increasing revenues and order volumes.