The emergence of a wide generational gap points to a very different view on discounts when comparing the Baby Boomer and the Millennial generations — the two largest generations with the greatest spending power.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
In a world where retailers are losing $77 million in revenue per day to e-commerce fraud globally, you better have the right fraud prevention strategy in place if you expect to survive. Download this whitepaper to learn whether it makes more sense to use a third-party fraud management solution or build your own fraud team in-house.
Meet the Millennial Generation, the most high-maintenance workforce in the history of the world . . . and likely to be the most high performing. If anyone knows Millennials, it's Bruce Tulgan, an internationally recognized expert on your people in the workplace, as well as a leading expert on leadership and management.