In their scramble to reach customers, many business leaders start acquiring mass amounts of data. Others create incredibly complex analytics. Some think the answers come from the top. What's often lost in this quest to innovate is the very thing we claim to value: the customer. Customer centricity might sound like just another buzzword, but it creates the framework required for customers to fall in love with your brand. The strategy? A dynamic and powerful partnership across IT, analytics and busines — between the Geeks, the Nerds and the Suits. This book exposes the most common hurdles companies face in becoming customer-centric, and shares insight on how Geeks, Nerds and Suits can play their part in overcoming them. It not only demonstrates how to create effective collaboration between your teams to solve problems, it shows you how to create a business atmosphere that runs itself and clears the path for innovation.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Data and personalization is at the heart of any digital or print campaign. Customers demand relevance and your competitors are trying to give it to them, but the reality is they are not yet effective at it. Compu-Mail shows how understanding your customers and delivering relevant content and offers can be your strongest point of differentiation.
The infographic illustrates why retailers should design loyalty programs that cater to all consumer types and behaviors, and their rewards should match a variety of shopper preferences and redemption profiles.
Discover how your retail brand can tap into the $244B+ spending potential of these growing demographics.
2017 Mobile Loyalty Report: How Brands Are Bridging the Technology Gap to Meet Consumer Demand For Loyalty Programs
Our 2016 Mobile Loyalty Report highlighted a consumer appetite for mobile technology that brands had not yet satisfied. But have brands made progress closing this gap?
Radial and CFI Group recently surveyed 500 consumers to discover their online shopping expectations in the areas of product returns, fraud, loyalty programs and online communities. Download this infographic to learn the key findings from our study so you can satisfy today’s consumers, improve their loyalty and boost profits.