One of the greatest challenges retail executives face is striking a balance between the tasks required to maximize productivity and the people skills necessary to create a culture where customer service and excellence are the norm. Far too many retail executives become so mired in the short-term “bottom line” that they neglect to nurture the leadership skills that lead to long-term results. One of the greatest dangers these executives face is falling victim to their own egos — egos which can prevent them from making sound business decisions, unconsciously set a poor example, and create a culture where poor customer service and underperformance are an acceptable way to work.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
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