When retailers have problems with store ad management, communication and displays, digital signage is the answer. Digital signage is a rapidly growing tool used among retailers large and small. This e-book will allow retailers to discover how digital signage draws in customers, represents your brand, and displays memorable ads that drive sales.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Technology has a place in physical retail, but it needs to enhance, not distract from the immersive experience of being in the physical location. This study reveals some of the consumer experiences that men tend to gravitate toward vs. women, and identifies the key aspects of the retail experience that create lasting impressions on each gender.
A recent survey of 1,000 U.S. consumers commissioned by Bouncepad, the inventor of the commercial iPad stand, showed that a majority of shoppers want more technology in brick-and-mortar retail stores — and they’re willing to show up and pay up for stores that deliver.
Let’s go on a journey exploring disruptive ideas that are moving commerce in new directions, sometimes driven by advances in technology, sometimes driven by customer demands. From the transformation of traditional sales channels to the rise of new technologies and on-demand, custom everything, we'll look at innovations retailers must embrace to get ahead of the curve.