This report outlines findings from a study designed to help brands improve the effectiveness of their email marketing campaigns, discover benchmarks for specific industries — in this case retail — and help compare and identify points where retail marketers have found success and where they need to improve in order to maximize return on investment.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Many brands are failing to migrate beyond basic email marketing methods that drive return on investment and customer satisfaction. dotmailer's new "Hitting the Mark" Benchmark Report 2017 evaluates the email marketing activities of 100 online retail brands to share which ones are outperforming the rest.
Online retailer Adore Me uses Optimove’s Customer Marketing Cloud to automate personalized messaging, increasing revenues and order volumes.
Email can be utilized by retailers in every step of the customer experience, from acquisition to engagement to purchase to post-purchase to retention. However, that’s only possible if you have complete and accurate email data for your customers, which many retailers do not.
In our second year of the Consumer Digital Usage and Behavior Study, we return to the conversation with new data and insights into how consumers interact with and think about the email messages they receive. This year, we also asked in-depth questions around how consumers think about privacy and security.
Kinetic email is the next stage of responsive email design, and allows email content to be interactive and dynamic. This report highlights trends in kinetic email, as well as how brands can implement it into their marketing campaigns.
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