More and more, shoppers are choosing to discover and purchase products on their smartphones and tablets. But while mobile users are keenly different, their expectations for online shopping are just as high. This ebook outlines the mobile shopper journey, options for mobile web design, and six tips for mobile content that converts.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Holiday shopping no longer revolves around just Black Friday and Cyber Monday. To capture their fair share of wallet, retailers must be creative and provide unique, interactive ecommerce experiences on a regular basis throughout the holidays. Learn about shifting consumer expectations, common content challenges, and best practices in this ebook.
New research shows that online retailers see rich content as a top priority: They're evolving their content strategies to incorporate rich media and non-grid content, and they're identifying new ways to produce this content. Download the report to learn the findings of this 2017 retailer survey on content + commerce.
In Q3 2017, SLI Systems found expectations for increased online revenues steadily increasing year-over-year, brick-and-mortar forecasts upbeat, but geographic expansion plans waning. In addition, many retailers have concrete AI plans for the next 12 months, yet VR/AR, voice-activated apps and virtual buying assistants remain elusive. Lastly, the study found customer experience taking second place among top priorities for the first time — trailing only replatforming as the top initiative in Q3. The full report is available for download.
This new whitepaper from internet service provider Plusnet seeks to understand the ways in which retail will change in the future. Focusing on how faster and more widely available internet connections will change e-commerce, retail destinations and mobile, this study looks at the Internet of Things, intelligent shopping, artificial intelligence and more. The study features insights from industry experts from across the retail and digital spectrum, with CEOs, inventors and a host of marketing, e-commerce and web design experts offering their predictions on how the future of the internet will influence retail.
Lost orders and merchandise returns are part of the game for eCommerce but they are costly. Learn how a top 10 eTailer significantly reduced charge-backs and returns while improving overall customer satisfaction.
Some retail marketers feel that variable print is complicated, not realizing that the same technology they are comfortable with leveraging to create variable digital impressions is the same technology used for creating variable digital print (variable direct mail). Compu-Mail shows how easy it is to personalize both online and offline efforts.
This is a ContentSquare study on how users perceive the experiences designed by brands in the ‘mobile-first’ age.
Tips & Tricks to optimize user journeys on fashion websites.
To wow Generation Z, and woo them into conversion, brands will need to elevate the digital experience they offer to meet these tech natives’ scrupulous expectations.
In this latest edition of ‘The Great Returns Race’ we have a few surprises in store. But we’ve still not seen any retailer hit 100% so there’s still work to do across the board. Discover the movers and shakers of the returns world in 2016's last installment of ‘The Great Returns Race: The Final Quarter’ produced by ReBOUND.
The State of Online Retail Performance Spring 2017: This research project marks the inauguration of a long-term benchmark study that seeks to answer questions about the state of online retail performance.