In direct mail design, a similar “what you see is what you get” principle induces reader response. These three tips from direct mail design experts offer insight into how to appeal to your readers and create response-driven designs.
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Over the years, successful direct mailers have learned this lesson well. They know that they can’t mail just once and pray for great results. They have to create multiple mailings that make money over time. But printing costs are high and postage these days is murder. How should you go about handling your remailing efforts?
Raymour & Flanigan’s brochure balances presenting some ideas with reassurances on keeping costs low. Please complete the form below for a free PDF of the mailing.
The Container Store focuses on one specific need of its audience with this direct mail brochure. To see how they do it, please complete the form below for a free PDF of the mailing.