Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

White Papers

Personalization Made Easy

Data and personalization is at the heart of any digital or print campaign. Customers demand relevance and your competitors are trying to give it to them, but the reality is they are not yet effective at it. Compu-Mail shows how understanding your customers and delivering relevant content and offers can be your strongest point of differentiation.

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White Papers

Achieving Personalization Through Variable Data Messaging

The primary focus at every retail marketing trade show today is on getting more intimate with customers to provide a great shopping experience and develop loyal relationships. Compu-Mail shows how variable data messaging can be leveraged in direct mail for more personalized communications, better response, and increased customer lifetime value.

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Industry Sector Reports

6 Ways Consumer Identity Management Drives Retail Success

Learn how customer identity management can make a powerful impact within the retail enterprise. This whitepaper features statistics on how consumer identity management is the core of inbound and outbound marketing initiatives; consumer identification and its impact on marketing and customer acquisition; and lost opportunities to capture customer data and improve retention and customer engagement.

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