Holiday shopping no longer revolves around just Black Friday and Cyber Monday. To capture their fair share of wallet, retailers must be creative and provide unique, interactive ecommerce experiences on a regular basis throughout the holidays. Learn about shifting consumer expectations, common content challenges, and best practices in this ebook.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
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In this brand new version of "The Nordstrom Way," co-authors Robert Spector and breAnne O. Reeves examine in-depth the values by which Nordstrom has survived and thrived for more than 116 years. One of those values is the combination of “communication and collaboration,” which is essential for every organization to succeed. This is an excerpt from the book.
In their scramble to reach customers, many business leaders start acquiring mass amounts of data. Others create incredibly complex analytics. Some think the answers come from the top. What's often lost in this quest to innovate is the very thing we claim to value: the customer. Customer centricity might sound like just another buzzword, but it creates the framework required for customers to fall in love with your brand. The strategy? A dynamic and powerful partnership across IT, analytics and busines — between the Geeks, the Nerds and the Suits. This book exposes the most common hurdles companies face in becoming customer-centric, and shares insight on how Geeks, Nerds and Suits can play their part in overcoming them. It not only demonstrates how to create effective collaboration between your teams to solve problems, it shows you how to create a business atmosphere that runs itself and clears the path for innovation.
Unlikely or unforeseen competitors continue to disrupt industries at an exponential pace. The innovation disruptors bring requires a key strategy: Put the customer at the center of your business and deliver great experiences to them. Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Learn how improving customer experience grows retail revenue. As a retail business decision-maker, you are interested in developing customer experience in your stores. We all know that happy customers spend more time and money, and return to your shop – maybe even bringing friends along.
Interested to know how the retail industry fares in terms of customer satisfaction? Learn the ROI of customer satisfaction on retail KPIs such as churn, retention, and acquisition, and see the impact and importance of customer satisfaction in your retail business as only HappyOrNot’s data can show.
A new research report, Customer Experience Management Benchmark (CXMB) Industry Insights: Retail, was recently published by COPC Inc. and Execs In The Know, with sponsorship support from Gladly Inc. This report reveals key findings about in-store, online and mobile shoppers in the United States regarding customer care and brand loyalty.
This guide outlines 5 tactics and best practices for e-tailers to increase their bottom line and recover up to 60% of lost revenue. It covers the basis and applies for all industry types & sizes.
This e-book outlines 7 steps to connect and convert better with a Unified Customer Experience. These include the customer journey, how to blueprint the strategy and setup right leadership and technology. It covers the basis and applies for all industry types & sizes.
'The Great Returns Race' is a series of quarterly reports produced by ReBOUND which focus on the return policies of the UK's top fashion brands. By studying seven key metrics from 'ease of navigation' through to 'choice of return method', this benchmark reveals which brands have a winning returns policy for their international shoppers.
The online retail industry is in transition. New brands, some of them operating exclusively online, are gaining ground on traditional brands. Rapid growth is a signal to start transferring budgets from acquisition marketing to retention marketing. It’s time for fashion retailers to up the ante on their CRM and customer retention efforts.
Retailers that craft post-purchase customer journeys to be proactive, relevant and emotionally engaging foster stronger customer relationships and drive more repeat business, according to the Narvar Post-Purchase Benchmark 2017. The benchmark report is based on customer engagement data from over 300 brands and retailers over the course of the year and distills key insights by merchandise category, retailer type, average price point and other dimensions.