A new research report, Customer Experience Management Benchmark (CXMB) Industry Insights: Retail, was recently published by COPC Inc. and Execs In The Know, with sponsorship support from Gladly Inc. This report reveals key findings about in-store, online and mobile shoppers in the United States regarding customer care and brand loyalty.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
With the right approach, retailers can get a clear, holistic view of each customer, no matter how or where she interacts with the brand. Understand customers as individuals, discern their connections, and you can reach each of them more personally. You’ll strengthen connections with your current customers, and win new ones as your loyal shoppers become your brand ambassadors.
To stay competitive, retailers need to understand their custumers from a multichannel perspective to deliver a consistent omnichannel experience, communicating with them no matter who and where they are and being able to provide the right information at the right time throughout all stages of the buying process.
This e-book explains how having a cloud-based channel incentives platform can increase ROI and revenue, reduce fraud, and improve efficiency and brand awareness in your indirect channel.
Retailers that craft post-purchase customer journeys to be proactive, relevant and emotionally engaging foster stronger customer relationships and drive more repeat business, according to the Narvar Post-Purchase Benchmark 2017. The benchmark report is based on customer engagement data from over 300 brands and retailers over the course of the year and distills key insights by merchandise category, retailer type, average price point and other dimensions.
In examining millions of social users’ travel experiences and opinions, Fizziology was able to identify developing trends impacting the hospitality industry in 2017 and beyond. As consumer spending habits bend in favor of travel, it's imperative for leaders in the retail industry to lend a listening ear.
Learn how customer identity management can make a powerful impact within the retail enterprise. This whitepaper features statistics on how consumer identity management is the core of inbound and outbound marketing initiatives; consumer identification and its impact on marketing and customer acquisition; and lost opportunities to capture customer data and improve retention and customer engagement.
As a follow up to Kibo’s Consumer Trends Report from last year, the 2017 edition sheds more light on the customer and helps demystify the kind of technology needed to provide shoppers with the experiences they want. Many organizations have omnichannel plans or implementations in progress, and this year’s report explores the pulse of consumer trends to help business decision makers determine and understand how to best move forward with omnichannel initiatives as they head into 2017.
We've gone from walking the streets of busy bazaars, shopping at general stores, congregating at malls, thumbing through mail-order catalogs to making purchases online and even using our mobile phones. There have never been more ways to sell to customers. However, with so many options it's also more challenging than ever to determine the right strategies for expanding reach and deepening customer engagement.
As the complexity of technology and the sophistication of consumers grow exponentially, having the ability to identify and understand customers in order to personalize their engagements with your brand is critical. This guide is meant to serve as a roadmap to help your organization develop enhanced customer engagements and experiences.
An in-depth look at how data driven, cross-channel intelligence is enhancing Customer IQ™for leading brands, enabling them to identify, understand and motivate their customers like never before to earn genuine loyalty.