Eighty-one percent of online retailers say that content is a priority, but most lack the time and resources to create the rich media content that customers love. What's more, the industry lacks significant data on the nuances of content. We surveyed leading e-commerce retailers to uncover how they prioritize, create, and publish interactive content experiences.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
In direct mail design, a similar “what you see is what you get” principle induces reader response. These three tips from direct mail design experts offer insight into how to appeal to your readers and create response-driven designs.
The Container Store focuses on one specific need of its audience with this direct mail brochure. To see how they do it, please complete the form below for a free PDF of the mailing.