In many industries, time is money. This has never been more true than in retail, where the quicker a marketing campaign, product, customer service response, etc., gets into the market, the better it is for the company — i.e., the more revenue it can generate, the more cost savings it can produce. However, operating with efficiency is challenging. It requires the right teams, systems and processes to be in place to make this goal a reality. For retail marketers, who are tasked with producing relevant, timely campaigns that convert, an integrated content management system (ICMS) is a powerful tool to help them create, manage and distribute digital content.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
A furniture manufacturer's direct mail catalog highlights how its products allow companies to easily change their workspaces for today's workers. Please complete the form below for a free PDF of this direct mail package and a more in-depth analysis, thanks to Who’s Mailing What!
Should you create a buying guide? What about a tutorial video? With the right tools for content creation in hand, marketers are only limited by their creative vision. But with such potential, it can be hard to determine exactly which form your idea should take. Get the e-book to learn which content best supports your campaign goals.
Eighty-one percent of online retailers say that content is a priority, but most lack the time and resources to create the rich media content that customers love. What's more, the industry lacks significant data on the nuances of content. We surveyed leading e-commerce retailers to uncover how they prioritize, create, and publish interactive content experiences.