With so many channels available for customers to connect with your company, it’s essential to continually re-evaluate marketing and advertising efforts. But where do you begin? How do you balance traditional direct mail circulation best practices with the wealth of information available at your fingertips with website browsing data? How can you evolve your circulation plans with these new insights? The key is in knowing your customer and how they interact with your company. To do that, it’s important to understand where direct mail circulation is now and where it’s headed.