Let’s make it clear from the off – being ‘on mobile’ or having a mobile app is no longer enough. Mobile needs to be at the center of your business, and probably deserves the lion’s share of your investment both in terms of time and money.
But of course that’s easy to say and harder to do. We sometimes forget that the smartphone is less than 10 years old. For too many marketers, it is hard enough to keep up, never mind take a leading role in the move to mobile.
We’re here to help. At Swrve we’ve worked with some of the world’s leading app companies to deliver outstanding engagement, retention and revenue on mobile. We’ve run thousands of A/B tests and delivered thousands of campaigns. So we know what works.
In this eBook we share that knowledge. It’s a practical guide to what you have to do to make mobile a success for your business.
We hope you’ll find it useful.