In 2016 app usage is outscoring mobile internet usage (again in terms of time online) by a ration of over 5:1. The conclusion is clear – the ‘war’ is over and the mobile app is won. If you’re serious about engaging with your consumers on their terms – it’s time to double down on your mobile app strategy.
But time and again we see the same mistakes undermining what in many cases are great mobile apps. And we want to change all that. This whitepaper introduces and discusses the 5 killer mistakes that can render any app (no matter how awesome) a failure. And we’ll look at some ways to avoid them.