New Study Spotlights Trends in Supermarket Advertising and Promotions

A follow up to the groundbreaking report, Advertising and Promotional Practices Among U.S. Grocery Retailers, has just been released. The new study reveals that marketers must remain responsive and relevant, identify best practices and develop effective communications strategies. Presented by Aptaris and dunnhumby, the 2017 survey contains responses from nearly 70 food retailers, representing 4,600 stores, 34 states, and include one-store independents, small, medium and large regional companies as well as national chains. The report provides an in-depth review of today’s key industry practices with a look at expected changes in the coming years.